Witt DeLuca

🚀 Exciting insights from Amy, emphasizing the role of data & AI in retail media and how it enhances shopping experiences with real-time personalization. Merging commerce and media has become crucial with AI at the forefront of creating personalized consumer interactions. More insights in the full link to the content below! 💡 #RetailMedia #DataDriven #AI #Personalization #Commerce

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Did you know that sports fans spend more time with sports radio than digital outlets when following their teams? Join Audacy, Inc. as we discuss how brands can leverage sports radio to tap into the power of fandom. Link below.

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💡 What are the pros / cons of mega-agencies vs independent firms? This news has me thinking... While many of my contacts at independent firms say that big agencies are "out" because smaller firms are more creative, efficient and cost-effective, this news proves that the biggest firms are not going anywhere any time soon. ❔ What do you think the allure of a big agency is❔ (add your thoughts!) Here are some starters... * Name Recognition * Big Brand Rosters * Experience / Empirical Knowledge * Global Presence Omnicom Interpublic Group (IPG) #advertising #marketingtrends

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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Congratulations to The Clio Awards 2024 winners and the creative teams whose work exemplifies excellence in advertising.   Thinking back on the judging, several winning campaigns and themes stood out. One that resonated with me powerfully was simplicity. In a landscape often dominated by digital, AI, and flashy new tools, sometimes the most impactful campaigns are the simplest ones that solve consumer problems in a straightforward way. The Creative Use of Data category surprised me with a few brilliant gems. Makro Colombia developed produce stickers showing the full spectrum of ripeness and suggested usage at each stage. The low-tech approach made a high impact – changing consumer behavior, extending food’s lifecycle and reducing waste. Creating new consumer habits is a shared objective for Procter & Gamble Many campaigns deserve recognition this year but one was so dominant, so transformative and so pink, that it couldn’t be ignored. The Barbie Movie created a worldwide phenomenon, inspiring a different conversation about the role of brands and resetting the bar for the entire industry, making the iconic brand a 2X Grand Clio winner. Reviewing nearly 300 submissions alongside Martell Beck, Vida M Cornelious, Nancy Mammana, Mo (Maureen) Kingston, Amy Manganiello, Joo-Mee Song, Julie Touyarot was an enlightening journey. We started from very different places which led to some heated, sometimes provocative discussion, but by the end the connection was real. It reminds me that when we come together as an industry to share ideas and engage in honest dialogue, we get to common values and inspire even more creativity. Here's to another year of pushing boundaries, sparking imagination, and making a difference through creativity. #ClioAwards #Creativity #AdvertisingExcellence  

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https://lnkd.in/eRsW6V_9 Must-have bundle indeed, and further reinforces the value of BrightLine's inter-operable CTV ad formats that work across both streamers - the only advanced ad experiences that advertisers can build and execute across both. #ctv #ctvadvertising #thestandard

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✅🖥️ Nielsen Gauge (8/20): “July also ushered in the beginning of the Summer Olympics in Paris, and despite only three days of coverage included in the July Gauge report, the impact the Games had on TV viewing was evident. Total TV usage was up 2.3% in July compared to the previous month, and up 3.5% compared to July 2023. Broadcast viewing increased slightly this month to 20.3% of TV, but was up 5% compared to a year ago. The category also finished 0.3 points higher than July 2023 when it recorded its lowest share ever (20.0% of TV). When TV usage is isolated by week, the start of Olympics coverage in the final week of July pushed the broadcast average up to over 22% of total TV. This is further emphasized by the fact that the NBCU Olympics coverage accounted for the top five, and seven of the top 10, broadcast telecasts in the July report, with the largest audience averaging 19MM viewers on NBC on Sunday, July 28. Peacock’s coverage of the Olympics vaulted the streamer to 1.5% of TV (+0.3 pt.) and its second best share of TV ever (behind 1.6% in Jan. 2024). Also boosted by viewing to Love Island USA, Peacock’s 33% monthly usage increase in July was the largest for any streaming platform in The Gauge. It was followed by two more streamers with double-digit monthly increases: Amazon Prime Video viewing was up 12% from June to notch 3.4% of TV (+0.3 pt.), its best since November 2023. The Roku Channel was up 10% and added 0.1 point to achieve a platform best 1.6% of TV.” ⬇️ #streamingtv #olympics #ctv #ott #fast #avod #svod https://lnkd.in/gcaKjZeZ

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Wpromote's VP of Integrated Media Sammy (Frankel) Rubin has reiterated time and again: retail media--in today's fragmented landscape--is just media. She shares her insights in Kimeko McCoy's latest coverage on the future of RMNs. https://lnkd.in/eHqfKPdq

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The Value of Independence in a Changing Advertising Landscape The announcement of Omnicom acquiring Interpublic Group (IPG) to create a $26 billion advertising giant is a big moment for our industry. Consolidation at this scale will definitely shake things up, creating new opportunities but also plenty of challenges for clients and internal teams figuring out how to work within these larger, more complex structures. Having worked at an Omnicom agency earlier in my career, I saw firsthand the benefits and hurdles that come with being part of a global network. The resources and reach are incredible, but the complexity can slow things down. That experience shaped how I approach leadership at Seismic Digital. Our focus is on agility, creativity, and putting our clients’ needs first, things that can get lost in a massive organization. At Seismic, we have chosen to stay fiercely independent. While we respect what the global players bring to the table, we thrive on moving fast and delivering results without the red tape. Our team of Seismonauts, many of whom have backgrounds at agencies like those merging today, know how to bring big ideas to life in an environment that prioritizes uniqueness and innovation. Independence also gives us the ability to embrace cutting-edge tools like generative AI much faster than larger agencies, which means we can deliver value to our clients that much sooner. That is a big deal in a world where speed and impact matter more than ever. We have also onboarded clients who get cast off in situations like this. Once they settle in here, they are reminded what it is like to have a true agency-partner relationship. One where the agency genuinely cares about their goals and works hand in hand on how to achieve them, together. At the end of the day, size is not everything. Uniqueness, creativity, and agility are what really drive impactful advertising. Pair that with innovation and the ability to move quickly and you have got a winning combination. For any companies that might find themselves in the jet wash of deals like this, we always stand ready to have a chat. 🤝🚀 #FiercelyIndependent #AgencyPartner #RelationshipsOverRevenue #ClientFirst #FutureOfAdvertising #AdvertisingThoughts #MarketingLeadership https://lnkd.in/gUTDn6F5

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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‘Niches bring riches’ is back! Media fragmentation presents an opportunity for conspicuously differentiated placements and personalized experiences. If customers “flock to brands that cater to specific interests over those with broad, mass-market appeal,” brands will need a *ton* more content and a lot more niche-savvy staff to maintain cred. Generative AI can help with some of the volume, but niche communities are notoriously fickle and can sniff out generic pablum and AI slop in a heartbeat so don't forget the human element! https://lnkd.in/d4eER5Xv

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Short-form video, connected TV, and AI are key trends to watch in media ad spend. Learn what else you can expect to see for the remainder of the year with these great insights from Elizabeth Nelligan. Check out the article below!

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Nice article in WSJ this week about the fracas created by Coca-Cola using AI tech to help execute their holiday ads. I agree with the journalist--this is a huge opportunity for agencies to open the doors to new (and improved) compensation models. Link to article in comments. The Wall Street Journal Pedr Howard Lisa Zielinski Shelley Yang Jenna Rakos

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There are implications both on the business front, but also on the personal front for many individuals as these big acquisitions take place. This article cites the expected $750MM in savings expected through this merger. As with any announcement of this magnitude it leaves many wondering what it means for them. The article also states "The surprising bid for further consolidation in the digital advertising industry is a sign that large companies view the incoming Trump administration as a green light for significant acquisitions—a sentiment Warner Bros. Discovery CEO David Zaslav has expressed outright." The CPG industry alone went from less than 30 acquisition transactions in 2006 to over 1,000 in the last couple of years. This means a lot of AMAZING talent is being displaced. I have never seen such a group of talented people and amazing humans that are currently looking for roles. What this onslaught of news means to the individual- network like crazy. Not on a mission, but as an important and embedded part of your day-to-day routine. Be externally focused always. Be helpful to those that are looking - these days it can be anyone at any given time. Make time, keep learning and be flexible. Given how many I have talked to that have been displaced or worried about being displaced ... I thought building a community to talk about the fast-moving and ever-changing job market might be helpful. A community to stay informed, expand your network, exchange tips and tricks, help each other, be proactive and maybe even laugh a little along the way. I started the Job Market Jungle group feel free to join and share with anyone you think might be interested! Just click on the link below. https://lnkd.in/gcfXhkwy https://lnkd.in/gAGYj5sT

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gafZavdi

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Dentsu is revving up its engines and taking no prisoners with the promotion of Stephen Kiely to CEO of Tag Americas. After 18 years of strutting his stuff in the dentsu arena, Kiely is now at the helm of a company that was snatched up for a jaw-dropping $678 million. Talk about a pricey dinner date! Dentsu isn’t just playing around; they’re betting big on Kiely to expand Tag’s reach across the U.S., Canada, and Latin America. Now, if you think stepping into the CEO role of Tag is just another nine-to-five gig, think again. Kiely will be wrestling with the increasing demands for tech-enabled and AI-integrated creative production—basically, he’s being asked to juggle flaming swords while riding a unicycle on a tightrope. In his own words, Kiely noted, “The market is energized by the combined power of Tag and dentsu. We've already seen the success of this winning value proposition.” Let’s hope he’s not just blowing smoke. But don’t let his polished corporate persona fool you. Kiely isn’t just about boardroom banter; he’s got a mission. He’s tasked with transforming Tag into a creative powerhouse, and he seems ready to roll up his sleeves and get dirty—figuratively speaking, of course. He mentioned that “our ambition is to add to that commitment of not only delivering best-in-class brand but of performance capabilities too.” You can practically hear the sound of his eyes rolling as he puts on his ‘let’s-get-it-done’ cap. The leadership shakeup doesn't end with Kiely. Patrick Hounsell is stepping into the role of CEO of Dentsu Canada, ensuring the company remains a beacon of innovation—probably while wearing a cape and spandex. With over 25 years of experience, Hounsell is tasked with building on the momentum created by Kiely, proving that these two are more like a dynamic duo than mere colleagues. As Dentsu continues to push the envelope, one can’t help but wonder: is this corporate reshuffling merely a game of musical chairs, or are they actually onto something? With the advertising landscape morphing faster than your cousin’s relationship status on Facebook, brands need leaders who can keep up. In a world where clients crave innovation like toddlers crave candy, Kiely and Hounsell are gearing up to serve it hot. And in a humorous twist that only someone in the advertising biz could appreciate, I’ll leave you with this cheeky nugget: “In the world of advertising, if you're not growing, you're just compost.” That’s right, Stephen—let’s hope you’re more of a sprout than a pile of rotting leaves. Toby Codrington Michael Komasinski Pete Stein Robert Ryan McHardy Steve Nickerson Sheri Wilson

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Want the scoop on the latest updates across the marketplace? Find out which networks are opening offsite media opportunities for advertisers as our Commerce Media team looks at summertime activity in the U.S and Europe: https://lnkd.in/gjDHGpGt And stay tuned to learn how these updates will inform the network assessments presented in our upcoming Retail Media Report Card! #retailmedia #insights #news #ecommerce #commercemarketing

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