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Why Branding Matters… Podcast ad revenues have surged by 26% in 2023, with branded content accounting for 12% of this revenue. Custom integrations in established shows were found to offer similar advantages, with 72% of listeners becoming more inclined to purchase from the sponsoring brand after hearing a branded bonus episode. Signal Hill's 2024 Branded Podcast Benchmark Report.

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Peak advertiser body, the Association of National Advertisers, is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, "sometimes prefer" arbitrage. More on this in the latest blog from AlikeAudience ⬇️ https://lnkd.in/gXf_PG4Y

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Great article from Barry Adams via Bo Sacks! Publishers increasingly rely on Google Discover for traffic, but this approach can be risky. While Discover's personalized content feeds drive substantial views, it can lead to volatility and practices like clickbait. Focusing on genuine insights, valuable content, and balanced headlines can help sustain visibility while avoiding algorithm penalties. Publishers should treat Discover traffic as "bonus" and focus on building a strong, engaging brand.

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Check out the Media Decisioning Power Dynamic, which illustrates the tug-of-war between buyers and sellers, particularly as it relates to how DSPs, Agencies and SSPs use 3rd party cookies and packaged audiences https://lnkd.in/gd_eCADS

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Great explainer on the power of #curation and how it's restoring balance in the media ecosystem.

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Scott Messer great insights. Thanks for sharing. The team at SWYM.ai is proving the power of algorithmic curation everyday to advertisers and agencies enabling them to take control of programmatic supply driving KPIs and simplifying the supply chain...while also benefiting suppliers/pubs as you explain in your piece. #SWYM #mediacuration #automation #algorithmic_curation #mediadecisioning

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Don't head into #Upfronts without receipts 👏 Reach out to your Guideline rep for a look at recent upfront price increases and the latest scatter ratio to understand demand. #Scatter prices usually spike in February, and in Feb 2024 we saw the highest scatter premium on record back to 2019. Head to https://www.guideline.ai to request more information to bring to the negotiating table. #mediabuying #upfrontseason #newfronts

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Want to measure press release ROI? Discover how Newswire Analytics lets you instantly access the data you need to evaluate the impact of your storytelling. Learn more: https://ow.ly/XUc250Rgmjg #PublicRelations #PR #PRMeasurement #Newswire

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A recent report reveals Facebook's advertising partner, Cox Media Group, allegedly uses "Active Listening" software to capture voice data from smartphones. This data, paired with behavioral data, is used to create highly targeted ads. Leaked documents showcase CMG's pitch deck, highlighting how their software captures real-time intent by listening to conversations. The report caused Google to remove CMG from its Partner Program and prompted Meta to review their partnership. This revelation adds fuel to long-held concerns about social media companies using smartphone microphones for ad targeting, sparking privacy debates and raising questions about the extent to which our conversations are being monitored.   Source: TweakTown   Disclaimer: This meme is intended for humor and educational purposes only. All images and references are used under fair use guidelines. No copyright infringement intended.

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Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform https://ow.ly/9jNX50Sq7N6 #marketing #martech #technology #BasisTechnologies #Automation

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Attention metrics have become essential performance KPIs in today’s fragmented industry. With DV Attention for Publishers, media suppliers can leverage detailed attention data to optimize campaigns and speak to the value of their inventory. Learn more: https://buff.ly/3CighMD

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Are you doing digital advertising wrong? In this #DISTOL podcast, Stu Eddins and Mariah Tang share several ways to right the course (and save money). https://lnkd.in/gFH-dgn2  #HigherEdCX #HigherEdMarketing

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Sell-side curation is on the rise, but publishers are pushing back. SSPs are forming deals without input from publishers, leading to concerns over data transparency, pricing, and direct sales impact. As the curation craze grows, publishers need more control and clearer terms. https://lnkd.in/eMc6XJN4

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DoubleVerify unveils DV Attention for Publishers, offering detailed insights and metrics to optimize inventory performance, improve campaign outcomes, and strengthen advertiser relationships. Read the Latest full News - https://lnkd.in/dCJjFpGA #MarTech #MarTechedge #DoubleVerify #DigitalAdvertising #AttentionMetrics #PublisherSolutions #AdTech #CampaignOptimization #DataAnalytics #MRCAccreditation #AdPerformance

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Election Day is almost here! ⏰ It's time to finalize your newsroom's #SEO strategy. Check out our US election 2024 analysis for insights into #Google visibility trends on the SERPs and tips on launching a successful #election SEO plan. 🚀 https://bit.ly/3Yt56Ig

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The CTV market is behaving similarly to the early days of display. Publishers scratching for buyers are diversifying their SSPs in order to maximize sellthru, and the buyers are either paying a premium or facing confusion: https://lnkd.in/eshsb6V4 The TL;DR? The market is becoming confusing and premium publishers are limited in volume, so buyers need to test and learn what works best between direct buys and SSPs. The final takeaway? Just deal with it. That's easier said than done as most DSPs aren't set up for easily managing multitudes of PMP lines. Pontiac, however, is built for this exact purpose. We view our DSP as a PMPMP - A PMP Management Platform - and for buyers looking to manage and test many CTV executions at scale, we are the agile and effective tool to do so.

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In recent years, the traditional advertising model has come under pressure, particularly for news publishers who are grappling with shrinking ad revenues. Read on as we explore how affiliate marketing is becoming a vital tool for news publishers and what it means for affiliates: https://lnkd.in/ejmSKzef #affiliatemarketing #revenue

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Crowd Louder Curates Private Auction Deals: With this one programmatic advertising tactic, progressive advertisers are solving several challenges 1) Private auctions invite selected advertisers to access inventory from hand-selected publishers, domains, and apps 2) Advertisers can eliminate middlemen and exclude fraud by opening their campaigns to a single SSP, ad exchange, or publisher 3) Advertisers avoid duplicating their own bids for the same inventory offered by multiple sources, potentially lowering energy consumption and their carbon footprint. #curation

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