Radio Workflow’s Post

As the U.S. presidential election heats up, Americans are turning to reliable sources to navigate the political landscape. In an era of information overload, local NPR and PBS stations stand out for their trust and clarity. These public media platforms offer more than just news; they provide in-depth analysis from seasoned journalists and political experts, helping listeners form well-informed opinions. What does this mean for your brand? Align your message with content that millions of engaged Americans trust daily. By sponsoring NPR and PBS, you're not just advertising – you're associating your brand with quality journalism and civic engagement. With audience numbers are expected to spike during this historic election, your sponsorship can: - Reach a highly engaged and educated demographic - Benefit from public media's stellar reputation - Avoid the clutter of traditional political advertising - Show your commitment to informed public discourse Public media sponsorship elevates your brand and ensures your message is heard in an environment of trust and intellectual curiosity. Reach out to us to get started. 🇺🇸

Election season can be unpredictable, and it's natural to wonder what the future holds. That is why we are surveying to gain insights into how the election year might change your media relations plan. The survey is completely anonymous and consists of just three questions. Here is the link: https://lnkd.in/en2Cjj_T #election2024 #media #communications

A great case study showcasing the impact of radio in political advertising! In the competitive 2022 Pennsylvania Senate race between Dr. Mehmet Oz and John Fetterman, the Fetterman campaign successfully bridged a 12% voter gap by shifting 20% of their political spend to AM/FM radio. Discover more about this insightful study here. 📻 #PoliticalAdvertising #RadioPower #MarketingInsights

'Tis the (election) season! Let's be sure to connect soon to plan your branding message strategy for Q3/Q4 in a candidate ad-free environment where people are regularly seeking/listening to the latest news! #WBEZ #NPR #branding #election

Radio is "sticky" for political advertisers and shuldnt be dismissed. Nielsen Study Spotlights AM/FM Radio's Importance In Political Advertising. | Story | insideradio.com https://lnkd.in/g9BDXuV2

In my article for ConservativeHome, I explain how vital digital campaigning is for political parties across the UK. As traditional campaigning methods have become less amid evolving media consumption habits, parties have to pivot to digital platforms to communicate with voters more effectively. Read more here 👇 https://lnkd.in/e8XAfVDX

For political communications, data-driven personalization is the key to success. Political micro-targeting can enhance engagement and make it easier (and more effective!) for political parties and movements to communicate with potential voters and supporters. Learn more about our political audiences: https://hubs.ly/Q02F9cMW0 #politicalmarketing #politicaladvertising #DeepSync

It was great to join Sophy Ridge on #SkyPoliticsHub last night to discuss Charlesbye’s ‘Talking to the Nation’ report, the current plight of the Conservative Party and what’s going to happen at the next General Election 🗳 If you’d like to know more about any of the above, please get in touch: hello@charlesbyestrategy.com 📧 For those interested in reading our report, the link is in the comments section 👇 #PR #Insight #Communications

Everyone in politics is trying to uncover the secret to campaign success. Since 1996, Arena has been a leader in achieving that success for our clients. Arena’s Steven Ostrow expands on his experience by outlining 3 tips to a successful political strategy. #Politicalstrategy #Political #Republican #Conservatives

As we start getting deeper into this very important election year for the US, here is some guidance on how we can help you navigate and achieve your goals. How can you maximize the impact of your 2024 political campaigns? Index Exchange has all the tips, guidance, and resources you need.