Harlequin Media Consultancy’s Post

🚀 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗔𝗹𝗲𝗿𝘁: 𝗣𝗪𝗥 𝗮𝗻𝗱 𝗖𝗮𝗻𝘁𝗲𝗿𝗯𝘂𝗿𝘆 𝗙𝗼𝗿𝗴𝗲 𝗚𝗿𝗼𝘂𝗻𝗱𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽! In a monumental move, Premiership Women's Rugby (PWR) has teamed up with Canterbury to provide over 450 players across nine clubs with high-performance rugby boots. This means every athlete, regardless of contract status, has access to boots - easily the most requested ask for help brands get in the DM's!!! 📥 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀... 1️⃣ Financial Relief for Players: Many athletes, especially those not on full-time contracts, often bear the cost of their equipment. This lets players to focus more on their game. 2️⃣ Enhanced Player Welfare: Properly fitted boots reduce injury risks, promoting player longevity and well-being—a critical concern overlooked in women's sports. 3️⃣ Increased Brand Visibility: For Canterbury, this collaboration amplifies brand presence across all PWR matches, reaching new audiences and reinforcing their position in rugby. 4️⃣ Strengthened Brand Loyalty: By directly supporting athletes, Canterbury fosters deeper loyalty among players likely translating to increased LTV and sales. 5️⃣ Benchmark for Competitors: This challenges other brands to step up their support for athletes as there are alternatives to your 'free stash' offer now - what else will you offer to incentivise athlete partnerships? 6️⃣ Expanded Storytelling Platforms: Canterbury have more opportunities to craft compelling narratives around their commitment to equality and the nuance each athlete brings. 𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝗿 𝗣𝗶𝗰𝘁𝘂𝗿𝗲 🌍 This isn’t just about boots— it’s a wake-up call to earlier missed opps... Agents: Are you showing brands the real value your athletes bring, or leaving deals on the table? Athletes: Are you making it easy for brands to see your worth, or waiting for opportunities to fall in your lap? Competitor brands: Why are you still playing catch-up in a market growing faster than ever? First Five Marketing Ltd  #PWR #Canterbury #SportsMarketing #WomensRugby #AthletePartnerships #BrandStrategy

Olympic boxer Angela Carini made a bold statement in her recent fight by walking out after just 46 seconds against a rival who had previously failed a gender eligibility test. The match outcome sparked discussions within the boxing community, prompting reflections on fair competition standards. In the sport of boxing, matchups play a crucial role in determining the true essence of competition, ensuring a level playing field for all athletes involved. Angela Carini's decision to leave the fight early sheds light on the importance of upholding integrity and fairness in sports. The incident raises intriguing questions about gender dynamics and eligibility verification protocols in competitive sports. It serves as a reminder of the complexities surrounding match arrangements and the need for transparency and adherence to regulations to maintain the integrity of sporting events. What are your thoughts on this thought-provoking situation? Share your perspectives on this intriguing match scenario. #Sports #FairPlay #Athletes #Competition #GenderDynamics

The Red Roses and the coaching staff deserve all the applause — what a team, what a setup, what a year! 🏆👏 But here’s a question: when does a series of such dominant victories start looking less like a celebration and more like a warning sign? A warning of the disparity and dysfunction in the system. Whilst there is still work to be done to fairly resource and compensate The Roses, they do benefit from world-class resources—improving centralised contracts, Pennyhill Park, an almost professional domestic league, and funding that flows from the men’s game. Most nations don’t even come close to that. How does that affect competition? This isn’t about taking anything away from the Roses. Not at all. They’re incredible. But how do we make sure every nation has the chance to compete? How do we level up the game globally, not just at the top? A stronger, fairer system benefits everyone. With the World Cup looming - we could not be more excited in my house! - it is time to ask the tough questions about what legacy and systemic change we can make once the circus has left town... 🤔

The 2024 Women's Six Nations tournament starts this weekend. But what are the physical demands of the women's international rugby union? There is limited literature available. Below is a study on volume, speed, and intensity, including positional differences. Surprisingly, in terms of high speed running distance, the Back 3, the Centres, and the Second Row, are all very similar. There's some great benchmarking data here for any women's rugby player. 🔗 https://lnkd.in/edMuKPHh #Rugby #WomensRugby #Sportstechnology #GPStracking

Research says that people make assumptions about you based on the first 7 seconds they observe something. Looking at this , you would think the team is are angry and the screaming may shy people away from understanding the strength of this cultural dance. Some question why are they celebrating with a war dance . This can be on many things :lack of understanding, bias , or lack of interest in other cultural celebrations or observations. This inspired me to post about #understandingdifferences #cilturalcelebrations #pride #powerful #unity #strength #respect So what do we do when we see something that is different: 1. Embrace that we are a diverse world and learn about the difference. 2. If you don’t agree with different approach /situation - it’s ok - just respect the difference and move on 3. Share what gives you pride in your culture and inspires you to do more

This is so powerful

SO powerful and touching, at the same time

The Impact and Future of Women’s Rugby in North America: Progress and Key Developments

unity

Olympian Ilona Maher is stepping off the rugby field and onto the Dancing With the Stars stage to show the world that female athletes are so much more than their sport. After winning a bronze medal at the Paris Olympics, Ilona is ready to break stereotypes and demonstrate what her body can do in new spaces—showing the beauty of strength, grace, and perseverance in all its forms. As the first rugby player to compete on #DWTS, she’s determined to prove that female athletes can excel in any arena, whether it's on the field or the dance floor. Just like Ilona is using DWTS to break stereotypes and show the world that female athletes are so much more than their sport, we at Malka had the privilege of telling similar stories through our documentary Shattered Glass: A WNBPA (Women’s National Basketball Players Association) Story—a powerful look at the lives of WNBA (Women's National Basketball Association) athletes. In Shattered Glass, we showcased how players like Jonquel Jones, Nneka Ogwumike, Breanna Stewart, and the legendary Sheryl Swoopes have defied expectations, overcoming obstacles to achieve greatness both on and off the court. Much like Ilona, these women are using their platform to show that athletes are multifaceted, strong, and capable of pushing boundaries in every area of life. Ilona’s journey on DWTS reminds us of the incredible power these athletes hold when they step outside the lines of their sport, challenging stereotypes and inspiring the world to see them as more than just athletes. We’re cheering for you tonight, Ilona! 💃🏉 #WomenInSports #BetOnWomen #DancingWithTheStars #IlonaMaher #Olympian #Rugby #BreakingBarriers #WNBA #WNBPA #ShatteredGlass