Vassil Mladjov

The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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When you watched the Macy’s Thanksgiving Parade, did you think about what it took to live stream such a large, dynamic event to 31 million viewers? Managing intense traffic surges isn't easy, but with Hydrolix, it can be #cloud #cloudcomputing #dataanalytics #observability Akamai Technologies: https://lnkd.in/gBijtmt7

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Narine Galstian, the CMO at SADA, An Insight company, recently took to InsightJam.com to explain how the best approach to #MarketingAI is to position it as a “sidekick,” not the boss. #marketingtrends #marketing2024 #artificialintelligence #aitrends #ai #aiadoption #sada #expertinsights #insightjam https://lnkd.in/eUVUhQMH

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With game downloads slowing, publishers need to better monetize the users they already have. There's a lot to dig into with Sensor Tower's Q2 2024 Digital Market index. Both consumer and ad spend are up, but the overall category is maturing in terms of new installs. Check out the full report here: https://bit.ly/4fCBf7W #mobilegames #monetization #digitalmarketing

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Versus may be one of the few alternatives for creators to monetize content apart from advertisements.

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Discover how GDTF and MVR workflows are revolutionizing the industry. Hear from an up-and-coming star who shares their experience and insights on leveraging these powerful tools for enhanced design and production efficiency.

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Given the rapid decline in local media coverage and the questions about its economics, automated government transparency will become more critical. This is just the start of what can and should be done. Very excited to see how it plays out. Also curious how they solve issues around hallucinations (I assume they have a human in the loop?) and are likely using RAG to fine-tune/reduce risks of errors. #LLMs #AI

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🎥 "The best way to learn is to do." — Wise words from Nik Kleverov, CCO of Native Foreign. During our interview at Ai4 - Artificial Intelligence Conferences, Nik shared powerful insights on getting hands-on with AI tools and how the ability to tell a resonant story will set creatives apart in a rapidly evolving industry. 💡 Curious to learn more about blending traditional storytelling with cutting-edge AI technology? Watch the full interview on YouTube where Nik dives deep into how AI is reshaping the creative landscape and brand storytelling. 🔗 https://lnkd.in/gqAKA2dn . . . . #AiNews #AiNewsChannel #AiNewsExclusive #AiInterview #AiInnovation #AiLeaders #AiStorytelling #StorytellingWithAI #CreativeProcesses #BrandStorytelling #Ai4 #AiTechnology

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As 2024 unfolds, the #AdTech industry finds itself at the forefront of a transformative era, driven by visionary companies and groundbreaking technologies. Today, 5 companies are poised to make a significant impact in 2024: Kevel

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This is so great to see! As we head into the Upfronts and Newfronts, brands need to know they can reach a massive audience, using video, that doesn't get skipped or ignored and is 4x more efficient on a cost per second viewed metric. Efficiency AND Impact from In-Scene Media #uninterrupted #advertising with #AI

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#WednesdayWisdom #NowReading about Claude #AI -- "Today, we're announcing the Claude 3 model family, which sets new industry benchmarks across a wide range of cognitive tasks. The family includes three state-of-the-art models in ascending order of capability: Claude 3 Haiku, Claude 3 Sonnet, and Claude 3 Opus. Each successive model offers increasingly powerful performance, allowing users to select the optimal balance of intelligence, speed, and cost for their specific application. Opus and Sonnet are now available to use in claude.ai and the Claude API which is now generally available in 159 countries. Haiku will be available soon." https://lnkd.in/ep9qAm4F

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Peering into the future of #adtech with a focus on trust and privacy 🔮 Discover more in our webinar alongside our collaborators Snowflake and The Trade Desk 👉 https://gag.gl/BWNTLn.

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What are the 4 words Lou Paskalis uses to explain the "Brand vs Performance" debate? It's a whirlwind of wisdom from a true #marketing Hall-of-Famer on The Snarketing Podcast. The Chief Strategy Officer at Ad Fontes Media and former American Express, Bank of America & Gallo Wine Company exec joined Valerie Vespa and me before the POSSIBLE conference to opine on: 🤝 Unified marketing strategies, 🌐 Balancing automation with human expertise, 🛠️ Creator evolution, 📰 News and marketing, ⏰ Rapid SaaS launches, 🎭 Crafting a narrative, 🏦 Trust in banking, and yes, 🤔 The only 4 words you need to know about brand vs performance. 𝐏𝐋𝐀𝐘: https://lnkd.in/eXNCqp9e

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Yes. Real time speech processing enables many important business use cases

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AI’s rapid early growth is no surprise to those of us who’ve seen tech cycles before. Exponential gains are often strongest in early adoption, it’s the natural curve. Bloomberg belives, even with more compute power, we may not see those same leaps. But incremental advances can still stack up to meaningful progress, driving automation, streamlining workflows, and hopefully unlocking entirely new applications. I’m encouraged by a realistic perspective on AI’s evolution, as overhyping “exponential” breakthroughs can lead to sky-high expectations, especially in the category of generative AI, while steady, sustainable progress is what truly transforms industries. #ai #transformation #marketing

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Webinar today at 1 PM EST. How will your choices look different in 2025 compared to 2020, and what should you do about that? How much should you continue to invest in this area relative to other key parts of your stack? Tony Byrne will cover this and a lot more. Register here: https://lnkd.in/grT2nuxA #martech #wcm

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