Marketing Technology Solutions Review’s Post

As a CMO-whisperer, I've always had this belief about business decision making, especially during uncertain times brought on by huge technological or market or consumer behavior changes: 💠 big decisions require humans to sit around a table, hold difficult discussions, make nuanced, complex, trade-off-filled, consensus-driven choices....based on a "forest-through-the-trees" confidence that comes from an ever-growing variety of signals and systems. ✴ This is a distinctly human process. Think situation room. Or if that's too big, the kitchen table in a home. 🔆 This article written by Narine Galstian, SADA CMO, brings this point home beautifully with so many real world examples. 📣 "For example, AI can analyze customer data and identify trends, but human marketers must interpret these insights and develop strategies that resonate with the target audience. Similarly, AI can generate multiple design options, but the human designer must ultimately select the best concepts and refine them into a compelling final product." I love her label of "sidekick" for the function of AI in marketing (and in many other areas too). As long as big decisions require H2H relationships, AI will remain the smartest sidekick. Share your thoughts, agree/disagree?

AI is a powerful tool, but it's human connection that truly drives results 💯💡. In Solutions Review, SADA CMO Narine Galstian shares why humans are still the secret ingredient to marketing success. Read more: https://ow.ly/x5BA50SUMHF PREVIEW: Narine shares, “While AI can be a valuable tool, it’s important to remember that it’s a means to an end, not an end in itself.” 🤖 #Marketing #AI #SADA

What is the role of human creativity in the world of AI-driven marketing? 🤔 Dive into our latest blog post to understand how creativity complements AI to craft more effective marketing strategies. 🚀 Read more here: https://lnkd.in/d9qVNTwr #Marketing #GenerativeAI #AI #Creativity #MarketingStrategy

3 Key Ways Georgia-Pacific Seeks to Leverage AI to its Full Marketing Potential https://lnkd.in/gznjw_WS At Georgia-Pacific, the marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technology into our systems. Over the last 18 months, they uncovered 3 key 3 ways AI tools can assist them in capitalizing on our high-value opportunities, propelling us to new heights. #marketingai #aimarketing #digitalmarketing

Read my article⬇️🫰🏻 Enfection’s AI Playbook for the Future of Marketing. I would like to thank the following gentlemen for their invaluable insights: Shezri Junaid Sanjay Nair Jeremy Seow Harsha - Aeos Labs Rasanga Abhishek Rukmal Weerawarana Mahela Liyanage Saliya Withana Stay tuned for part two of this story. #AI #Marketing #Updates #Enfection

AI in Marketing: Insights from MWC Conference https://lnkd.in/erBSSgCW      #AIMarketing     #ArtificialIntelligence     #Marketing     #MWC     #ai     #AICreativity     #DigitalMarketing     #MarketingTrends     #AInews     #FutureOfMarketing     #TechTrends

In the rapidly evolving tech landscape, Artificial Intelligence (AI) products are no longer just a niche segment but a cornerstone of innovation across various industries. From healthcare to finance, AI is revolutionizing how businesses operate and interact with their customers. However, with the surge in AI products, standing out in the market has become a significant challenge. This blog post delves into effective strategies for marketing AI products, ensuring your innovations not only catch the eye but also deliver tangible results. Know more: https://0t1.co/lai #AI #Marketing #SubmitAI https://lnkd.in/g47spzGQ

AI heralds a new age of marketing, but as our recent survey shows, many marketers still have a long way to go in order to fully capitalize on AI's potential. Discover where the industry stands in its AI-driven transformation, and how you can move past the initial stages into true expertise. https://lnkd.in/eYSG4fG2

Marketing firms are embracing the power of AI to stay ahead of the game. Find out how they are integrating this technology into their practices. #marketing #AI #technology #business

Marketing firms are embracing the power of AI to stay ahead of the game. Find out how they are integrating this technology into their practices. #marketing #AI #technology #business