Cory Treffiletti’s Post

💰 𝐑𝐞𝐝𝐝𝐢𝐭 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐬 𝐚𝐝𝐭𝐞𝐜𝐡 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 Reddit, Inc. has acquired Memorable AI, an artificial intelligence adtech startup specializes in using AI to analyze and optimize digital advertising content. The startup's technology helps advertisers understand which elements of their ads are most effective at capturing audience attention. The move comes as Reddit prepares for its anticipated initial public offering (IPO) in 2024. - - 🧙♂️ 𝐀𝐈 𝐰𝐨𝐧'𝐭 𝐫𝐞𝐩𝐥𝐚𝐜𝐞 𝐲𝐨𝐮, 𝐛𝐮𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐤𝐧𝐨𝐰 𝐀𝐈 𝐰𝐢𝐥𝐥. ☕ Latest AI trends and news in your inbox 🔥 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 our newsletter if you are keen to be early in the AI wave 🔗 https://lnkd.in/gDdTvddy

Check out our recent interview with David Leichner, CMO of Cybellum! "55% — 70% of a Marketing campaign’s success is influenced by the creative. Omneky’s platform utilizes multi-modal AI and historical performance advertising data to discover trends in what kinds of designs and messaging are performing for specific target audiences. Omneky also trains our model on customer’s brand information and assets to ensure that even as we’re generating creative, it is aligned with the customer’s brand style. Customers can then use our product to generate ad creative personalized for any platform, audience, SKU, and language, and can edit the creative directly within the platform. Customers can also provide feedback on the ad creative, and only ads that are “approved” are launched on the various ad platforms." https://lnkd.in/gmVXC6ch

This week Zuck announced “AI Studio” a new feature which allows Instagram creators to develop “AI-powered chatbot versions of themselves.” This is comes as no surprise for a couple of reasons: 1.) Zuck announced in an earrings call 8 months ago that “creator AIs” would be core to Meta’s growth strategy. This week’s announcement is making good on that vision. As I wrote about then: https://lnkd.in/e5_KcgxP? this is not just buzzy use of AI - it fuels longstanding truths about brand building, growth and consumer behavior: Talent want to scale; platforms want stickiness; brands want new conduits to consumers - who in turn want more access to their favorite creators. 2) With new tools, standards and collaborations AI clones are going more mainstream - with key unlocks such as TikTok enabling AI avatars for creators and advertisers. 3) AI clones are already in our feeds, and proving both a) useful and b) entertaining, especially when creative folk have their way with it. Case in point, Reid Hoffman’s Reid AI avatar by Hour One who is brilliantly brought to life by his creative team. This brings up an important point that Zuck acknowledged in his announcement: which is that the tool doesn’t guarantee anything on its own: the tools have to provide the scope, but it’s up to the creators and their own ingenuity to make it work. The magic will be as the two collide. #creatoreconomy #virtualhumaneconomy

TikTok's massive $20M monthly investment in OpenAI's AI model truly sets a new bar for tech integration in social media! 🚀 It's not just about staying relevant; it’s about leading the innovation race. Imagine the level of personalized content and user experience we're heading towards. 🤩 I've seen firsthand how leveraging AI can transform content discovery and user engagement, making platforms like TikTok irresistible. This move isn't just a leap; it's a quantum jump towards a future where AI-driven experiences are the norm, not the exception. What does this mean for other platforms and marketers? Should every digital space start marrying AI into their strategies ASAP? And how can we, as professionals, stay ahead in this AI-accelerated world? Let's discuss below! 🤔💡 ✌🏼Like, comment, and follow #AI #TikTok #OpenAI #DigitalMarketing #TechInnovation #SocialMediaTrends #FutureOfTechTikTok

🔍 Unveiling TikTok's AI Secret: The Key to Social Media Engagement In today's digital landscape, understanding how platforms like TikTok leverage AI for user engagement is crucial. Our latest article dives deep into the mechanics behind TikTok's personalized feed algorithm, revealing: • How AI personalization drives user retention and influencer reach • The role of machine learning in enhancing user experience • Cross-platform comparisons showing TikTok's unique edge As professionals in the digital space, it's essential to recognize the impact of AI-driven personalization on content strategy and user engagement. TikTok's success offers valuable insights for businesses and content creators alike. Ready to unlock the potential of AI in your social media strategy? Read the full article here: https://lnkd.in/eyKeqdQv #AI #TikTok #SocialMedia #DigitalMarketing

Utilize TikTok's Pulse platform to access trending and brand-suitable content curated by generative AI for effective advertising placement. Collaborate with Pulse Premier Partners to gain better control over ad placements and access lineups for key events like the Olympics and the Met Gala. Enhance ad campaign measurement using partners like iSpot.tv and Nielsen One Ads for cross-media reach insights.  #TikTok #PulsePlatform #Advertising #AI #Measurement At Grow Scale Win™, we're all about using AI to enhance productivity and efficiency. That's why we've built the AI Growth System™, a truly holistic approach to growing your business. You get a personalized growth strategy and a full suite of AI powered tools to generate leads, nurture prospects, and close sales. Learn more at www.aigrowthsystem.com or growscalewin.com. DM us with any questions. Read more about this post here: https://lnkd.in/eFGusEkd

🔴 NEW BLOG: Are consumers ready for TikTok’s AI Acceleration I’ve taken a look at two big AI announcements made by TikTok owner ByteDance in recent weeks 🛠️ New AI tools for advertisers through TikTok’s Symphony Creative Studio And… 🤖 Bytedance’s V Project that allows creators to turn themselves into fully-automated, always-on, digital avatars for interacting with fans. But what social audiences make of TikTok’s big AI gamble? Here’s how our take with data on how it will pan out 👇🏻 #tiktok #creators #creatoreconomy #bytedance #AItools #avatars #generativeai #socialvideo #socialtrends

🚨 NEWS: BuzzFeed Reinvents as AI-Driven Media Co.   It ain't buzzing like it used to. Falling traffic and declining revenue have caused BuzzFeed to rethink its future as a media company.   For CEO Jonah Peretti, that means leaning fully into AI. The company is investing millions to launch what it describes as "an entirely new medium."   ➡️ But this isn't just more pablum from ChatGPT. Peretti said BuzzFeed will soon be "so responsive and dynamic that our content and platform will feel almost alive."   The company's aggressive new vision was unveiled in a letter to shareholders this week. It ran more than 3,500 words, and in it Peretti outlined his case to build "the defining media company for the AI era."   Whether it's hype or a peek at a bold new media future, the BuzzFeed letter is worth a read. A few details here, with a link to the letter in comments below.   • BuzzFeed revenues & reach decline (2023) 🔻   • Company sells Complex & closes "Buzzfeed News"    • 2024: BuzzFeed launching major AI initiative 🤖   • Personalized "content modules" in app   • Customized news & tailored articles  📰   • Video: Personalized, interactive video   • "Infinite" Quizzes (endless engagement options)   • "Smart" Ads: Dynamically tailored for relevance 🎯   • Commerce: AI assistants for shopping online 🛒

What role does contextual AI play in shaping the future of advertising? As end-users and technology companies increasingly prioritize privacy, contextual AI is poised to emerge as the primary tool for advertisers as it focuses on aligning the right messaging with the right context, making it essential for brands' future success. Kartal Goksel, CTO at Seedtag, believes that context reigns supreme when it comes to effective advertising. While the industry has typically depended on keywords and phrases to gauge context, he argues that a more nuanced, human understanding of context is crucial as this approach considers the broader meaning of words within the context of an article. Watch now: https://lnkd.in/eitH3Dvh #ContextualAI #ConsumerPrivacy #ContextualAdvertising