About
Media executive, leader, builder, operator. Former journalist and editor. Launched and…
Articles by Stephen
Contributions
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How do you measure ROI of your influencer marketing campaigns?
I help run a media company in the outdoors space with millions of readers. For one revenue stream, we facilitate projects with brands that hope to reach our readers. We seek out influencer partners when we have a project that requires a third party or an adjacent audience to amplify our messaging. The search for influencer partners is an organic one, meaning my staff leans into the people that they follow already across social media, people we know, trust, and engage with outside of any paid project. Those are often the best partners and a natural fit.
Activity
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This just in: Karst Pants are 27% off this year. No, the price tag hasn't changed. This "discount" is applied to the planetary cost. At LIVSN, we're…
This just in: Karst Pants are 27% off this year. No, the price tag hasn't changed. This "discount" is applied to the planetary cost. At LIVSN, we're…
Liked by Stephen Regenold
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It's my last week here at Industry Dive. As you might expect, it's a mixture of excitement, nostalgia, and a tiny bit of trepidation. But mostly…
It's my last week here at Industry Dive. As you might expect, it's a mixture of excitement, nostalgia, and a tiny bit of trepidation. But mostly…
Liked by Stephen Regenold
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It's been a very unique year for The Minnesota Star Tribune. We re-launched a 157-year old newspaper under a new name, on a new platform, with a new…
It's been a very unique year for The Minnesota Star Tribune. We re-launched a 157-year old newspaper under a new name, on a new platform, with a new…
Liked by Stephen Regenold
Experience
Education
Volunteer Experience
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Coach
National Interscholastic Cycling Association (NICA)
- Present 6 years 8 months
Children
Teach mountain bike skills and ride 2-3 times per week with middle- and high-school kids in Minneapolis.
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Task Force
State of Minnesota
- 1 year 1 month
Environment
As a member of the Outdoor Recreation Task Force, I volunteered for a year-long research project with 20 cohorts concerning outdoor recreation in the state of Minnesota. Partner agencies included the MN Department of Natural Resources and Explore Minnesota.
Honors & Awards
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SGB '40 Under 40' Award
SGB (Sporting Goods Business) Magazine
Each year, SGB (Sporting Goods Business) Magazine’s “40 Under 40” award gives a nod to 40 professionals who are said to be “the best and the brightest of the next generation of leaders” in the outdoor and sporting goods industry. This year, the publication honored GearJunkie editor/founder Stephen Regenold.
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Google has the ability to remain one of the top companies in the world or hold onto their profits while the ship sinks - and 2024 / 2025 will be…
Google has the ability to remain one of the top companies in the world or hold onto their profits while the ship sinks - and 2024 / 2025 will be…
Liked by Stephen Regenold
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A lot of my posts have been rants on the current state of media. Or tips on how to create good content. These are lessons aren't…
A lot of my posts have been rants on the current state of media. Or tips on how to create good content. These are lessons aren't…
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After 2.5 successful years at CNET, it's time for a new challenge. I'm incredibly proud of the work we did at CNET, ZDNET and Red Ventures to…
After 2.5 successful years at CNET, it's time for a new challenge. I'm incredibly proud of the work we did at CNET, ZDNET and Red Ventures to…
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We're on our final approach to lay out the upcoming 2025 Spring Issue of Overland Journal. DM me if you're interested in participating. Now 210,000…
We're on our final approach to lay out the upcoming 2025 Spring Issue of Overland Journal. DM me if you're interested in participating. Now 210,000…
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The Groove Capital community knows how to party like it’s 1999. 🕺💿 From Mario Kart battles to throwback beats, we closed out 2024 in style. To our…
The Groove Capital community knows how to party like it’s 1999. 🕺💿 From Mario Kart battles to throwback beats, we closed out 2024 in style. To our…
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They told me it couldn't be done when I joined the magazine—we'd never change the nameplate of Twin Cities Business to TCB. As in any negotiation…
They told me it couldn't be done when I joined the magazine—we'd never change the nameplate of Twin Cities Business to TCB. As in any negotiation…
Liked by Stephen Regenold
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I get told often that we should have our own in-house line of Garage Grown Gear products. Well... don't hold your breath! The reason isn't because…
I get told often that we should have our own in-house line of Garage Grown Gear products. Well... don't hold your breath! The reason isn't because…
Liked by Stephen Regenold
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On September 6, 2023, I met a friend for coffee halfway between our Austin homes. We’d met eight years prior and worked together at YETI, and our…
On September 6, 2023, I met a friend for coffee halfway between our Austin homes. We’d met eight years prior and worked together at YETI, and our…
Liked by Stephen Regenold
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Having observed the journey of startups evolving into mature companies throughout my media career—first as a journalist, then as someone leading…
Having observed the journey of startups evolving into mature companies throughout my media career—first as a journalist, then as someone leading…
Liked by Stephen Regenold
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2 Months ago, I quit LinkedIn I stopped posting, no plan, no backup strategy Just 60 days of silence Here are the 5 hard lessons I couldn’t see…
2 Months ago, I quit LinkedIn I stopped posting, no plan, no backup strategy Just 60 days of silence Here are the 5 hard lessons I couldn’t see…
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