GrowScale.Win’s Post

🧐What are the main trends in advertising in 2024? Ad launch trends are very dynamic and it is essential to stay up to date with the latest innovations to succeed 🚀 Our top-3 are:👇 🤖 AI Artificial intelligence is everywhere and advertising is no exception. The main advantages of AI are smart tools, analysis of the market and future demand, and fast problem-solving 📹 Video ads Short and dynamic videos are becoming increasingly influential for advertising, for example TikTok 🙌 Values Brand values and social position are crucial for reputation AdFlagger as an AI platform protects brands and maximizes returns on advertising 👉https://www.adflagger.com #ads #adflagger #trend #trends2024

Let’s Create and Publish only cost-effective Google Ads Campaigns 🚀

Optimyzee is not just about AI, it's about connections. In simple terms, advertising consists of three parts: 1. Audience - Who to show the ads to 2. Ad Content - What to show 3. Product or Service - Where to send potential users The closer these three components are aligned, the more effective the advertising. You might know all three components perfectly, but if you don't know how to connect them, your ads won't work. It's like having the best ingredients but not knowing the recipe – the dish will be inedible. At Optimyzee, we use data and AI to find and prepare the ingredients. Our algorithms connect them with maximum precision, ensuring your ad spend generates more revenue, not just traffic. Wishing everyone high efficiency and great results! 🚀🚀🚀

Two times per year our senior team sits down with our customers to share the latest trends on social. We love this time of discussion, sharing case studies, and hearing current challenges. I’m especially excited for this report that looks at how AI and Creators are disrupting the content lifecycle. Read the full report below: 📣 To amplify customer engagement across the content lifecycle with integrated AI insight 🌟 Dash Hudson Vision AI's predicted visuals consistently excel in all key metrics, outperforming non-Vision AI predicted content by +66% 📈 Entertaining TikTok content drives sales. Brands with a 5.0+ entertainment score experience a 67% sales growth 🤝 Content from brand-creator partnerships is proven to drive higher performance than in-house content 🔗 Get the 2024 Report: https://lnkd.in/giSwXVbc #socialmediamarketing #socialmediamanager #socialmediatrendsreport

How We Achieved a 73% Reduction in Cost Per Purchase Through AI Integration One of our clients faced the challenge of optimising its Facebook ad campaigns to reach a more engaged and relevant audience while improving conversions. By harnessing Facebook’s AI capabilities, we incorporated AI-driven voiceovers into our campaigns across Meta Reels and Stories, using dynamic ad creatives in a UGC style. This strategy allowed us to deliver more personalised ad experiences based on user behaviours, interests, and preferences. The results were outstanding: a 60% increase in click-through rates, a 31% decrease in cost per click, and a 73% reduction in cost per purchase. These impressive metrics demonstrate how AI-driven optimisation can connect our client with a more receptive audience and significantly enhance campaign performance.

#DidYouKnow DMs are the cool new way for businesses to connect with customers? Who would have thought? Just read some insights from Meta’s 2024 Performance Talks series that emphasize how important social has become in marketing and what trends they're seeing. AI's not just a buzzword anymore. So, here’s what's hot for 2024, straight from the brains at Meta: 💬 People want to chat with businesses like buddies. More getting things done in the DMs! 📹 Reels are huge, like 200 billion plays a day huge. Tailor-made Reels content is where it's at for grabbing attention. 🤖 AI is the new MVP for ads. It's all about cranking out better ads, faster. Looks like healthcare marketers have got some exciting stuff to try out this year if you haven’t already. Let’s get to it. https://lnkd.in/erF4wyim

🚀 Exciting News for Brands on TikTok! 📱 TikTok is changing the game with its new AI tool, Symphony Creative Studio 🌟 Brands can now easily create TikTok-style videos by inputting product info or URL 🎥 With features like Digital Avatars and Multilingual Support, the possibilities are endless 🤖💬🌍 Why you should care: This tool levels the playing field, making TikTok more accessible for all businesses 🌐💡 What's next? TikTok's AI tool has the potential to revolutionize how brands engage with audiences on the platform 🚀💥 #TikTok #AI #ContentCreation #Marketing #Branding #Innovation #DigitalMarketing

⏰ The wait is over...! The latest issue of our Social Media Trends Report on the power of AI insights and creator collaborations is out 🙌 Learn how: 📣 To amplify customer engagement across the content lifecycle with integrated AI insight 🌟 Dash Hudson Vision AI's predicted visuals consistently excel in all key metrics, outperforming non-Vision AI predicted content by +66% 📈 Entertaining TikTok content drives sales. Brands with a 5.0+ entertainment score experience a 67% sales growth 🤝 Content from brand-creator partnerships is proven to drive higher performance than in-house content 🔗 Get the 2024 Report: https://lnkd.in/giSwXVbc #socialmediamarketing #socialmediamanager #socialmediatrendsreport

New Performance Max features: Assets experiments, video enhancements, and more... As we approach the peak holiday season, it's crucial to maximize your marketing ROI and capitalize on the surge in consumer spending. Performance Max is the ideal solution to help you achieve this. By leveraging the power of Google AI, Performance Max automatically identifies the highest-performing ad opportunities across all Google channels, ensuring you reach your target audience at the right time and place.

Meta is set to roll out new AI video features aimed at enhancing the capabilities of advertisers and marketers in 2024. Rachel Tipograph, CEO of MikMak, shared insights on the implications of these developments during a discussion with Caroline Hyde and Ed Ludlow on "Bloomberg Technology." The introduction of AI-driven tools could significantly transform online advertising strategies, offering more personalized and engaging content for consumers. As the advertising landscape continues to evolve, the integration of advanced AI technologies may provide brands with innovative ways to connect with their audiences effectively. #Meta #AI #Advertising #Marketing #Innovation ---------------------- Learn more here: https://lnkd.in/esrpw6JM