Grace Erickson

Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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When it comes to ABM, many marketers believe that success hinges on buying expensive software like 6Sense and Demandbase. But that's not the case. The true keys to #ABM success are skills, creativity, resourcefulness, and a scrappy mindset that leverages technology to scale efforts. You don’t need to spend a fortune to achieve your ABM goals. Focus on honing your abilities and using the tools at your disposal effectively. If you're interested in learning how to initiate ABM and execute it effectively (even on a budget), take a listen to 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM on the Digital Banter #Podcast - link in comments.

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New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

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Struggling to piece together the puzzle of your marketing campaigns? Unlock the full potential of your digital advertising efforts with CPV Lab. Dive deep into your campaign performance, optimize strategies in real-time, and dramatically improve your ROI. 🔍 Why CPV Lab? ✅Comprehensive Analytics: Get granular with your data. Understand every aspect of your campaign's performance. ✅Optimization on the Go: Make informed decisions with real-time insights. Adjust and optimize for better outcomes instantly. ✅User-Friendly Interface: Navigate through your data effortlessly. CPV Lab is designed with you in mind—intuitive, detailed, yet straightforward. Transform how you analyze and refine your marketing strategies. With CPV Lab, detailed campaign analysis isn't just a possibility—it's a guarantee. Ready to elevate your marketing game? Learn how to leverage CPV Lab for unmatched campaign insights and outcomes. Get started today: https://cpvlab.pro #CampaignAnalysis #OptimizeYourROI

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Feeling overwhelmed by the ever-growing landscape of adtech and martech solutions? Michael Donnelly, hits the nail on the head: "Marketing needs Business Tech." mktg.ai goes beyond managing ads and campaigns. We provide a powerful platform that helps you: Unifiy marketing assets: mktg.ai consolidates marketing creative into a single, searchable platform, eliminating lost content. Integrate performance data: The platform integrates near real-time data from digital and non-digital channels, providing a comprehensive view to see what's working and not. Improve collaboration: mktg.ai provides better visibility for everyone involved in marketing, speeding up the sharing of assets and best-performing creative. Ready to unlock the potential of your marketing? Schedule a demo today and see how mktg.ai can transform your business. #marketing #martech #businesstech #ai #marketinganalytics #marketingstrategy

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Is bad reporting causing your marketing engine to fail? Emily Kramer explains why marketing teams so often struggle with the insights and reporting needed to execute efficiently and get buy-in: 😭 Hard to connect the dots across many tools (& with sales) 😭 Can't easily self-serve answers when questions arise 😭 Marketing data support gets deprioritized 😭 Lots of screenshotting & manual prep 😭 Data interpreted without important context 😭 Marketing machines are complex so it's easy to miss something The impact can be dire: inefficient spend, wasted time, lost leadership confidence, fewer resources, and lots of extra stress. That's bad for go-to-market leaders. And it's bad for your company, which will live or die based on a strong GTM engine. The good news: it's 2024, and there's a solve. Daydream is designed to support you as you build a world-class GTM org. Our partnership with top GTM leaders like Emily helps deliver the full-funnel insights, leadership buy-in, resourcing, and peace-of-mind you need to grow revenue efficiently. So what does it look like to set your org up for GTM success? 🥳 Self-serve GTM insights - without eng support 🥳 Instant, live reports with no headache or manual prep 🥳 Unified visibility across channels, sales, post-sales, and product usage 🥳 Collaborate with the broader GTM and leadership teams in 1 place 🥳 See context like goals, trends, past analysis, and discussion 🥳 AI flags important changes so you catch issues faster 🥳 Never say "my data is too messy" Interested in learning more? Book some time or reach out at isaac @ daydream . co and we'll show you how we can help.

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Partnerships don’t have to be a branding play. They can be data-driven. In the latest Pipeline Pioneers episode, Bob Moore, CEO of Crossbeam, discusses how partnerships have transformed into a top channel for pipeline generation. Companies leaning into partnership ecosystems are unlocking new amounts of data that drive 32% more pipeline, shorten sales cycles, and increase ACV. Bob shares the approach behind Crossbeam’s platform👇 An escrow service for data that allows companies to securely share insights, creating high-conversion referrals. The ability to see which customers overlap with partners can have huge impacts on sales strategies, turning partnerships into a vital growth engine. Want to turn your partner ecosystem into a powerful pipeline builder? Listen --> https://lnkd.in/eBM7zUWW Watch --> https://lnkd.in/enYR3ZD3 #B2Brevenue #partnerships #pipelinegrowth

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👉 Struggling to identify which B2B agencies can *actually* support your ABM efforts? 🔎 We evaluated over +60 agencies to uncover each agency’s niches, strengths, etc. With 89% of agencies expecting demand for ABM services to increase in 2024, it’s becoming nearly impossible for B2B leaders to filter out those who can support their needs. This is why we’re excited to release: 1. Research Report: The 2024 Landscape of B2B Agencies with Capabilities to Support ABM 2. Corresponding Agency Directory These strategic guides are intended to equip ABM leaders with: → An independent and unbiased evaluation of +60 agencies and their individual capabilities to support ABM initiatives. → Strategic guidance around the current B2B agency landscape, and the red flags to look out for during your evaluation process. → A robust B2B agency directory, equipping ABM leaders with the data to uncover each agency’s unique strengths and build their evaluation list with confidence. 👉 Access the Report & Corresponding Directory Here: https://bit.ly/4aewNbK _______________ If you’re looking to cut through the noise and streamline your ABM agency evaluation process: ▶ Book a strategy session with ForgeX to help curate a small list of agencies who are *actually* able to support your needs.

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Delighted to be recommended in this research by ForgeX with Matt Steffen which states:   “Doing the work to define your high-level strategy before approaching potential agency partners is a proactive step to ensure your organization’s needs are at the forefront and your ABM program is set up for success. If you need help with defining the high-level strategy and preparing an ABM charter, work with a separate and independent consulting firm specialising in ABM such as Inflexion Group."   #ABM #WorkWithExperts #Specialists

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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🚨 Introducing 1,2,3 Pipeline. UTTR’s weekly soundbite - 3 minutes max, 2 people, 1 marketing idea to impact pipeline. Beginning with Garrett Gomez, Chief of Staff and Marketing Lead at Datch, learn how to create intent for outbound targets. Access more insights from industry experts in the comments, below ⏬

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The average CMO tenure is just 3 years. What many don't talk about: Your first 90 days will make or break your success. Key learning from 25+ years of working alongside CMOs: The best changes aren't always the biggest ones. Remember: Even small improvements compound over time. #MarketingOptimization #Brand #MarketingLeadership #CMO

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Which of your channels have hit their breaking point? Tom Wentworth joined us for our July Expert Session to give tactical tips on how to maximize the efficiency of GTM programs, especially geared at marketers aspiring to more senior roles. Check out the full session on the Stacking Growth feed today!

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Is your CRO strategy hurting more than helping? Optimizing for conversions should simplify life, not create chaos. Yet for many teams, it’s a whirlwind of scattered data, misaligned workflows, and aimless experiments. Here’s what happens when CRO goes off the rails: 1️⃣ Random Tests = Random Results Without a clear hypothesis, you’re not optimizing—you’re gambling. 2️⃣ Data Overload, Insight Underserved Too many dashboards, too little action. If you’re drowning in metrics but missing meaningful insights, it’s time to rethink your approach. 3️⃣ Siloed Efforts, Zero Collaboration When marketing, product, and design teams work in isolation, the magic of synergy is lost. But it doesn’t have to be this way. At Useryze, we help you build a smarter CRO strategy: ✔️ Centralized Experimentation Libraries to make insights scalable. ✔️ Streamlined Workflows to keep your teams aligned and focused. ✔️ Cross-Functional Collaboration to unlock the power of integrated efforts. CRO is more than just increasing conversions—it’s about creating efficient systems, actionable feedback loops, and a culture of continuous improvement. What’s holding your CRO progress back? Let’s strategize and optimize. #CROStrategy #TeamCollaboration #ContentOptimization

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Most DTC marketers focus solely on their ad campaigns' ROAS. But what about the full picture? In our "Grow with the Flow" podcast, Dov Carpe and David Silverman discussed this very topic with Jeremy Horowitz. Here's Jeremy's approach to building a multi-channel targeting strategy:

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Panel with RevOps Co-op: Join this expert panel - two very experienced #B2BSaaS CMOs and an analytics company CEO - as they dive deep into the world of #datadriven #AccountBasedMarketing. ‍ You’ll learn: 🔑 Key strategies for maintaining a lean operation while achieving rapid scale 🎯 How to pinpoint the critical data needed during the MVP stage 🤖 How to effectively utilize data for iteration and informed decision-making. ‍ Don't miss this opportunity to take your marketing to the next level. 🚀 Register now! #abm #marketingoperations #revops #b2b #cmoinsights #B2bcmo

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86% of B2B companies invest in an outbound-led GTM motion, yet 57% of companies failed to build sufficient pipeline in 2023 [GTM Partners] The motions we have relied on most are no longer producing at the rates they used to. What gives? Are our tried and true outbound playbooks useless? We wouldn’t go that far... But the approach we take stands to be reimagined. Join us and GTM Partners on June 18th at 1pm ET / 10am PT as we break down how to reinvent our outbound strategies to better meet our buyers where they are today.

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