Grace Erickson

Budget conversations with your CFO shouldn't be lost in marketing speak... it's speaking their language and about driving clear ROI! 📣 Tune into these #TuesdayTips to hear how Huddlers Heidi Bullock, Michael Callahan, Charles Groome, Grant Johnson, Greg G., John McKinney, and Lakshmi Randall break down complex marketing investments into simple business value! 👇 👋 Tealium, Salt Security, Biz2Credit, Chief Outsiders, Xome, Cornerstone Licensing, Informatica

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👀 Check out this session on navigating the evolving terrain of generative AI in Market Research with Forrester’s Thought Leader and Industry Leaders from buzzback and Quadrant Strategies. Discover how AI can align with your #qualitativeresearch objectives leading to practical applications that will help you gain next-gen #insights and save dozens of hours per project and thousands of dollars. 📹 Watch Now: https://lnkd.in/ghKdcHu3 #MarketResearch #QualReserach #GenAI #GenerativeAI #ResearchAgency #MRXAgency

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When you're a lifecycle marketer working across industries, those vertical-specific email drafts can pile up...fast. Don't worry, AI is here to help 🤖 Watch as Cailin DeCort shows demand gen and lifecycle marketers how to easily scale emails across different verticals using Jasper! Want the full session? Check out the replay of "Maximizing Your Impact with AI: Demand Gen & Email Marketers" now ⤵️ https://lnkd.in/gvpeCKnf

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Is your ABM tech stack pulling its weight? We’ve partnered with top ABM leaders—Act-On Software, Bombora, NetLine, New Breed, and Webflow—to show you how to turn your MarTech into a true growth engine. Our new guide on Operationalizing Account-Based Experiences is your roadmap to building a high-performing ABM tech stack. 💡 Here’s what’s inside: -How to align your tech stack with ABM goals for seamless #data flow -Tips to automate personalized, scalable outreach -Strategies to fully leverage intent data and maximize impact -Practical advice on selecting tools that integrate smoothly Ready to turn your tech stack into a #revenue machine? 📥 Download the guide now and start building a smarter, more efficient ABM stack. 🔗 https://lnkd.in/d8ZBZWYc #ABM #TechStack #B2BMarketing #MarTech #B2BMarketing #Accountbasedmarketing

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To show ABM ROI to your clients you'll want to present comprehensive, transparent reporting that helps showcase the gains and provides actionable insights that can dictate future direction. Help your client understand the ABM wins with a performance report! Need help deciding what insights to share and how to frame them? Propensity created this helpful resource that shares our thoughts on: What essential metrics to include in your reports Establishing a Reporting Cadence Tailoring Your Reports Based on the Audience The three types of reports you should utilize (Engagement, ABM Scorecard, and ABM Performance Report) As a platform that works with B2B marketing agencies often, this guide is a culmination of best practices and will help you craft your own internal documents that you can then share with your ABM customers. https://ow.ly/Mxpg50T368E #ABM #Propensity #ClientReporting #MarketingAgency #ActionableInsights

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5 Steps to Execute a Hyper-Personalized ABM Strategy Ready to take your marketing to the next level with hyper-personalization? At Aligned Initiative LLC, we combine data, technology, and content to create highly targeted campaigns that resonate with key accounts, build meaningful engagement, and boost conversions. Here’s how you can execute a hyper-personalized ABM strategy and start seeing real results! 1. Define Ideal Customer Profiles (ICPs): Focus on key accounts that align perfectly with your offering.   2. Collect & Analyze Data: Dive deep into insights to understand the unique needs and challenges of your target accounts.   3. Create Customized Content: Develop tailored messages, case studies, and offers that speak directly to each account.   4. Leverage Technology: Use marketing automation & AI tools to scale personalized content delivery.   5. Track & Optimize: Measure performance and refine campaigns based on engagement and conversions.  Our tailored strategies—combining lead generation, webinars, email marketing, and telemarketing—support full-funnel sales at every stage of the buyer’s journey. With our ABM expertise, we help clients target key accounts with precision, driving success and achieving targeted revenue. Please visit our website www.alignedinitiative.com to get a quote today! #CustomerEngagement #DataDrivenMarketing #LeadGeneration #SalesAndMarketingAlignment #MarketingTech #PersonalizedContent #MiddleEast #GetALIGNED

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Marketing Ops & Marketers: Trust Issues with B2B Tech Vendors? Ever feel like your B2B tech vendor is promising the moon & delivering...well, less? Mike Pastore's article dives DEEP into the trust gap between marketers and tech vendors. Learn how to: 💡Spot red flags before you sign on the dotted line 💡Ask the RIGHT questions to uncover hidden costs ️‍ 💡Build a strong foundation for a successful partnership Stop the frustration & start building trust! Click the link & let's chat in the comments #MarketingOps #B2BMarketing #MarTech #TrustIssues https://lnkd.in/eeNDHkPf

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Google Ads scripts free up your time for strategic decision-making and critical optimizations. Check out 4 must-have scripts from our VP of Advertising, Matthew Umbro, to ensure your ads perform at their best while you focus on broader business goals. https://lnkd.in/eyyGtNP4 #googleads #paidsearch #digitaladvertising

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Here’s how to think more strategically about influencer marketing 👇 All shared on a killer B2B influencer panel at RevCon (Brianna Doe, Sarah Adam, and 🎁 Katie Penner): ➡️ Start with the big "why" Want to drive awareness? Great! But how does that impact your bottom line? Every goal should support your key business objectives.  ➡️ Assess your stage & budget Are you a startup focused on brand sentiment or in need of quick lead generation like demos or signups? Your current phase shapes your campaigns.  ➡️ Take a holistic view Influencer marketing isn’t about one goal. From awareness to lead capture, align your content and partnerships for success. Get the whole playbook [link in the comments] 👇

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Tired of siloed data hindering your ABM efforts? The merger of DemandScience and Terminus is a game-changer for marketers like you. Mike Pastore's article dives into how this powerhouse union creates a single source of truth for your ABM campaigns, giving marketers: -Unified buyer targeting & engagement. -Seamless ABM & syndication activation. -Consolidated reporting across all channels. Ready to break down data walls and boost your ABM success? Read the full story here: https://lnkd.in/eRpXiAfP #marketing #abm #b2bmarketing #demandscience #terminus #datadrivenmarketing #abx

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🔍$123 million wasted on ads in Q2 alone? For executives, maximizing Return on Ad Spend (ROAS) and measuring effectiveness are top concerns. This is why choosing the right measurement partner is more crucial than ever. Foursquare Attribution gives you real-time insights, helping you optimize campaigns on the fly and cut down on wasted dollars. Don’t let your ad budget go up in smoke—maximize your ROAS with the Foursuare’s precise, actionable data. 💡 Read more in the blog 👉 https://lnkd.in/gR_FX2vJ #ROI #Attribution #adspend

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Why A/B testing isn't always the answer.. Most of the brands don’t need A/B testing, they might need CRO to increase revenue. Jon shares his view on ConversionAB show. Tune into the full episode to get new insights regarding psychology in CRO. Watch full here:- https://lnkd.in/gTu53N_n Jon MacDonald Felix Josemon Faheem M #CRO #ABTesting #ConversionAB

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📊 "Our lead volume is down" - That's an observation. "Our lead volume is down because our recent shift in ad targeting increased poor-fit prospects" - That's an insight. Know the difference? Your CEO doesn't want observations. They want insights that tell the full story. We've created the ultimate guide to help you transform data observations into actionable insights. Learn: The 3-step framework to extract meaningful insights from any dashboard 5 real-world examples of answering tough questions like "Why is pipeline down?" Common traps to avoid when analyzing performance data Stop drowning in data. Start telling stories that drive decisions. Link in 1st comment #B2BMarketing #RevOps #MarTech #DataAnalytics

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🎨 ClickZ Indie Agency News: Insights to Power Your Strategy 🎨 ✨ Key Takeaways: Google Ads (Google Partner) Focus: Prioritize revenue (ROAS) or profit (GPAAS) for clear, actionable metrics. Are you aligned with your agency’s goals? Media Innovation: Paul Hutchison joins Mother Agency—what can you learn from his creative, data-driven approach? 📺 Industry Moves: Teads & VIDAA: A new partnership expands CTV ad reach globally—are your campaigns ready to scale? Toyota North America’s Storytelling Wins: Emotional marketing drives deeper connections. How can you harness storytelling to elevate your campaigns? 👉 Follow us on LinkedIn for more insights. #IndieAgency #DigitalAdvertising #EcommerceMarketing

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B2B advertising is a major revenue driver—but only if you know how to make it work for you. Without the right strategies, platforms like Google, LinkedIn, and Meta can feel like they're built to drain your budget, not boost your ROI. In this Empower 2024 session, Ken Lempit, President and Chief Business Builder at Austin Lawrence Group, broke down the BS around B2B advertising and reveal a holistic approach to getting your ad spend back on track. What you’ll learn: - How to leverage ABX (Account-Based Experience) to fine-tune your ad strategy. - Secrets to refining targeting, sharpening ad copy, and choosing the right platforms. - Real strategies to make your ad budget work smarter, not harder. Watch the replay for a roadmap to better demand generation. 👉 https://hubs.ly/Q02SMqg50 #advertising #b2b #demandgeneration #empower2024

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