Here’s how to think more strategically about influencer marketing 👇 All shared on a killer B2B influencer panel at RevCon (Brianna Doe, Sarah Adam, and 🎁 Katie Penner): ➡️ Start with the big "why" Want to drive awareness? Great! But how does that impact your bottom line? Every goal should support your key business objectives. ➡️ Assess your stage & budget Are you a startup focused on brand sentiment or in need of quick lead generation like demos or signups? Your current phase shapes your campaigns. ➡️ Take a holistic view Influencer marketing isn’t about one goal. From awareness to lead capture, align your content and partnerships for success. Get the whole playbook [link in the comments] 👇
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Day 1 of 100: Let's Talk B2B Influencer Magic! ✨ I'm kicking off my 100-day challenge with a topic that's close to my heart: B2B Influencer Marketing. Ever felt like your B2B brand is lost in the noise? 🤔 Influencer marketing can be your secret weapon to cut through the clutter. By partnering with industry experts, you can: - Connect with your dream clients on a deeper level. - Build trust and credibility like never before. - Generate high-quality leads that actually convert. - Drive real, measurable results for your business. Want to learn more about how to harness the power of influencer marketing? Let's connect and chat! #100PostsIn100Days #B2BMarketing #InfluencerMarketing #DigitalMarketing #BusinessGrowth #MarketingStrategy #BrandCollab
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Thank you LinkedIn for Marketing for this article! Scrolling through LinkedIn, it’s clear that video content is on the rise—but influencers are stepping up as thought leaders and setting the new standards. There’s so much valuable insight out there! I’m excited to dive deeper into this. #ThoughtLeadership #InfluencerMarketing #LinkedinCreators
Why is influencer marketing such a big deal for B2B? It all boils down to trust and humanization. 💻 In a crowded digital advertising space, one of the most effective tools for B2B influencer marketing on LinkedIn is Thought Leader Ads. 💡 Thought Leader Ads: • Feature genuine industry experts, making your content feel authentic and trustworthy • Allow you to target your ideal audience directly, ensuring that your message reaches the right people Read more: https://lnkd.in/gwp46saG
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Why is influencer marketing such a big deal for B2B? It all boils down to trust and humanization. 💻 In a crowded digital advertising space, one of the most effective tools for B2B influencer marketing on LinkedIn is Thought Leader Ads. 💡 Thought Leader Ads: • Feature genuine industry experts, making your content feel authentic and trustworthy • Allow you to target your ideal audience directly, ensuring that your message reaches the right people Read more: https://lnkd.in/gwp46saG
How to Effectively Leverage Influencers in B2B Marketing
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Is growth in B2B Influencer marketing being stifled because we are obsessed with the perfect measurement system? I spoke to Casey Hill who shared so much actionable insight into conducting different types of B2B influencer campaigns and the role of measurement. This episode is jam-packed with real-life learnings, so if you’re looking for inspiration on how to conduct B2B Influencer marketing campaigns, here are key takeaways you’re going to get from our conversation. > We spoke about influencer marketing’s arch nemesis, tracking and how to think about it > The consideration for your product and how your influencer strategy should reflect the accessibility to using your product > His learning on using a hybrid compensation model > The core challenges and benefits of his different payment structures > How to make your influencer program a win-win > Why he is bullish on long-form content creation with influencers > His focus on asset promotion > How to use bundling when negotiating with an influencer > Caution around a full commission model > How B2B influencer marketing is in a transition phase
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Supercharge your B2B marketing by leveraging the power of influencer marketing! Discover what B2B influencer marketing is and how to benefit from this approach through this article. #armfulmedia #b2bmarketing #influencermarketing
B2B Influencer Marketing Strategy 2024 Guide
https://armfulmedia.com
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Like this post to share valuable insights on influencer marketing with your network. Let’s work together to improve and elevate your strategy! Swipe explore: ✔️ Key considerations to align your KPIs with business goals ✔️ The importance of competitor and trend analysis ✔️ Strategic approaches to testing and maximizing results A thorough audit can uncover hidden opportunities and ensure your campaigns deliver measurable impact.
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❓ What's the current state of B2B influencer marketing? ☑️ 81% of marketers are reporting a degree of maturity using an always-on approach ☑️ 72% of programs with the most advanced strategy have a dedicated budget that is growing ☑️ 49% are integrating influencer content into a great mix of marketing tactics Want more? PLUS expert insights? 💡It's all in the TopRank Marketing 2025 Influencer Marketing Research Report. Download your copy now: https://tprk.us/48FqLBS And, let me know how the results align with your current program in the comments.
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🚀 Master Influencer Marketing: 8 Expert Secrets Revealed! 🎯 Want to take your brand to the next level? Our experts have compiled 8 game-changing tips to supercharge your influencer marketing strategy! From finding the perfect match to measuring ROI, we've got you covered. 💼📈 Swipe through to discover: 👉
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B2B Influencer Marketing: Your Growth Hack for 2024 and beyond !!!! Excited to kick off my 100 posts in 100 days challenge with this one! Over the next 100 days, I’ll be sharing insights, strategies, and stories to help you unlock the full potential of marketing and business growth. Let’s start with something powerful: B2B Influencer Marketing. In today’s crowded B2B landscape, standing out isn't just a challenge—it’s an art. So, how can you connect deeply with your ideal customers and stand apart? By collaborating with trusted industry leaders and voices, you can: - Amplify your brand's visibility within your target market - Earn trust and credibility through authentic endorsements - Attract high-quality leads that convert - Drive meaningful engagement and sales This isn’t just a trend—it’s a proven strategy for long-term success. Curious about how influencer marketing can transform your B2B strategy? Let’s connect and explore the possibilities. Follow me for more insights as I continue this 100-day journey of knowledge sharing! #100PostsIn100Days #B2BInfluencerMarketing #MarketingStrategy #DigitalMarketing #BusinessGrowth #InfluencerMarketing #BrandCollab
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Have you added creators to your #marketing plan? I'm sharing some thoughts on the topic this week, including this MarTech piece on why #influencer marketing can't be ignored by B2B marketers. A couple of key points: -LinkedIn has set the stage for #B2B influencer marketing growth, so it's a great place to get started (+ other channels you may want to consider) -How to choose the right creator to partner with (Think quality content, engagement rate, value alignment and industry expertise) -The best way to capitalize on your content (Amplify and share on multiple platforms) Read the article via the link in first comment ⬇️
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