This just in: LinkedIn collaborated with MAGNA Global Media Trials to launch new research that explores how Connected TV (CTV) is revolutionizing B2B marketing. 📺 We were curious to unpack: • How B2B brands connect with business decision makers when they are most receptive • Ways B2B brands optimize creative messaging on CTV Explore our top takeaways, discover key engagement opportunities with decision-makers, and learn ways to optimize your advertising strategy with cutting-edge solutions. ⬇️
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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Looking to refine your digital marketing approach?🚀 Learn how LinkedIn Accelerate Campaigns can help automate campaign setups and leverage AI to optimize your results, making it easier than ever to connect with your target audience and increase conversions. ⬇️ https://lnkd.in/eHkvgMCK
8 Steps to Create Your LinkedIn Accelerate Campaign
linkedin.com
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In the ever-evolving world of B2B marketing, one thing is clear: Creativity is a key player in driving success. 💡 Alexandra Rynne, Senior Content Marketing Manager, LinkedIn for Marketing shares our sixth and final B2B marketing tip, based on findings from our latest research report, in partnership with MAGNA Global Media Trials. Dive into the full report here: https://lnkd.in/gcBSy9hH
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🚀 Exciting news for B2B marketing leaders—Join us at the International Advertising Association (IAA) NYC B2B Brand Summit on Wednesday, November 20th for an exclusive in-person screening of "Everybody’s Business," a short documentary on B2B marketing by LinkedIn and two-time Academy Award-winner Ben Proudfoot. This is a unique opportunity to watch, connect, and gain fresh insights with the B2B marketing community. 📅 Register now to secure your spot: https://lnkd.in/e66NiyK6
Following the success of the International Advertising Association (IAA) B2B Brand Summit in London in October, the Summit is back in NYC on November 20. Over the course of the afternoon, B2B’s most accomplished leaders including Alice Cherry, Greg Boosin, Jann Martin Schwarz, Marc Keating, Alexis Wolf and ⚡️Kirstin Falk will explore three key focus areas for B2B brands: ▪️ Unifying the brand-to-demand experience (BDX) to drive growth ▪️ Redefining the B2B buying group to unlock opportunity ▪️ Leveraging storytelling to drive category development and brand distinction. At the heart of the event, Marc and Alexis will showcase GTM model of choice for forward-thinking #B2B marketers — 'Unifying Brand and Demand to Drive Sustainable Growth’. Jann will introduce research conducted with Bain & Company that expands industry thinking on the role and impact of buying groups – including hidden buyers. Doors open at 2:45PM — register your interest now, and we look forward to seeing you there: https://lnkd.in/e66NiyK6 WARC
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Check out this webinar with Sprinklr and TopRank Marketing and uncover the secrets to how enterprise marketers are leveraging LinkedIn to maximize their full-funnel brand marketing campaigns and drive better ROAS. ⬇️
🔍 Are you harnessing the full power of data visibility in your brand strategy? Sprinklr’s David McCarthy, along with our partners at LinkedIn and TopRank Marketing, share how you can effectively integrate your marketing and sales strategies to build your brand and improve ROI with a full-funnel approach 📊 Watch now: https://lnkd.in/ew8Fn4Pv
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LinkedIn for Marketing reposted this
Dataddo Joins LinkedIn’s Marketing Partner Program for Reporting & ROI! 🎉 This means that customers can use Dataddo’s now-optimized LinkedIn Ads and LinkedIn organic connectors to reliably and securely bring LinkedIn performance data into analytics tools and databases. What are customers already saying? "Dataddo has been essential for accurate tracking and analysis of our LinkedIn campaign performance. It’s enabled us to reliably extract custom LinkedIn Ads data, which we then combine with other CRM and online marketing data for a clear view of conversions and ROI. It’s not just Dataddo’s platform we value either—their personal interest in meeting our needs has been above and beyond the standard." - Andres Lopez, Marketing Analytics Manager at Anthology Inc., a provider of SaaS solutions for e-learning. For more details about how Dataddo works with LinkedIn, read the full announcement - link in comments! 👇 #linkedin #marketing #datamanagement #dataintegration #businessintelligence
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By leveraging LinkedIn Accelerate, our AI-powered ad campaign creation tool, Siemens leveled up the performance of their LinkedIn campaigns 🎯 Learn more about how Mark Bulger and his team did it: https://lnkd.in/gBHWbcAK
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🚀 Curious about Siemens' game-changing marketing strategy? Discover how the Siemens team leveraged LinkedIn Accelerate to more than double website visits and boost lead form completions by 121% 📈 Explore the full case study and see how you can achieve similar success here: https://lnkd.in/gBHWbcAK
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Daniel Shapero, LinkedIn's COO, shared some of our recent customer wins, including one from Siemens ⭐ Siemens leveraged LinkedIn Accelerate, our AI-powered ad campaign creation tool, to improve campaign performance 💻 The result? Siemens saw double the website visits, a higher lead gen form completion rate and an increase in productivity, which ultimately justified their investment in a full-funnel marketing strategy. Learn more about our work with Siemens here: https://lnkd.in/gBHWbcAK
Last week as part of Microsoft earnings, we were pleased to announce that LinkedIn grew Q1 FY25 revenue by 10%. Our growth comes from deep partnership with customers such as AMS, E.ON UK, Siemens and Hyatt who are innovating in how they hire, market, sell, and learn. With 70% of global executives saying the pace of change at work is speeding up, I expect innovative companies will continue to distance themselves from those sticking to comfortable, familiar patterns.
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Welcome Octane11 to the LinkedIn Marketing Partner Program!
🚀 📊 ✨ Exciting news! Octane11 has officially joined the LinkedIn Marketing Partner Program! As a LinkedIn Marketing Partner, we’re bringing you enhanced capabilities to measure and optimize your LinkedIn campaigns alongside all your other paid, owned, and earned marketing channels – all in one place - and all connected to your Sales CRM. Here’s what this means for B2B Agencies and Enterprise Marketers: 🌐 Unified multi-channel analytics for complete performance views 💼 Account-level insights to see where LinkedIn is driving impact 📈 Data-driven recommendations powered by Octane11’s AI 🥧 All of the above with easy setup in hours, not months! Our clients are already using this integration to drive more impactful ABM and demand generation strategies…and you can too! Ready to maximize your LinkedIn investment? Check out our latest article to see how this partnership takes your B2B marketing insights even further. #B2Bmarketing #LinkedInIntegration The B2B Institute
Octane11 is Now an Official Member of the LinkedIn Marketing Partner Program
Octane11 on LinkedIn