Agency professionals, the latest ClickZ Agency News Newsletter is here! 🎉 ✨ UMG & WPP’s AI Collaboration: Partnering to revolutionize music marketing with AI, offering brands access to artists like Taylor Swift. 🎵 ✨ MANTIS & LADbible Group's Ad Innovation: AI-driven semantic analysis enhances brand safety and ad targeting. 📊 ✨ Engaging.io’s Global Growth: Added 40 clients, including Mars Petcare, solidifying top HubSpot partner status. 🌍 ✨ Instagram Reels Marketing: Agencies like MomentIQ drive high ROI with strategic influencer campaigns. 📱 Follow us to stay ahead in agency trends—read now: https://lnkd.in/eDwaCVyx 📈🌟 #ClickZAgencyNews #MarketingTrends #Newsletter #IndustryInsights
ClickZ Indie Agency News
Technology, Information and Media
ClickZ Indie Agency provides in-depth insights & expert analysis on impactful news shaping the marketing agency industry
About us
ClickZ Indie Agency News provides in-depth insights and expert analysis on the most impactful news and trends shaping marketing agencies. Our weekly newsletter and content focus on industry niche topics relating to digital marketing trends, social media strategy, campaign innovation, sustainability, and industry-specific events like Black Friday. ClickZ Indie Agency News is a leading industry resource operated by ClickZ Group, owned by Contentive. We deliver the knowledge and ideas that marketers and decision-makers across competitive verticals need to drive growth. Explore other industry-specific verticals and subscribe on our subscription page: https://indie-agency-news.clickz.com/subscribe
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https://indie-agency-news.clickz.com/
External link for ClickZ Indie Agency News
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- Technology, Information and Media
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- 11-50 employees
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- 2012
Updates
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🎉 2024 in Review: ClickZ Indie Agency News Edition 🎉 📝 16.2K Words Written 👀 21.4K Total Impressions 📈 This year, we gained an incredible 6K subscribers! 🚀 Our latest issue explored how independent agencies are adapting to shifts in digital marketing strategies, leveraging AI tools for scaling, and retaining talent in a competitive environment. A highlight was a case study on a boutique agency’s success with innovative content campaigns. 👉 Read it here: https://lnkd.in/d-Ndk3cD While you're planning for 2025, don’t miss out on Fospha's Black Friday Cyber Monday 2024 Report! 📊🎄 👉 Download it now and get inspired for the new year: https://lnkd.in/eiy7rfbk On behalf of the ClickZ.com team, we wish you a joyous holiday season and a sparkling New Year! 🎅💫 #NewsletterRewind #2024Highlights #IndieAgencyNews #EmailMarketing
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Marketing professionals, the latest ClickZ Agency News Newsletter is here! 🎉 ✨ Marketing Messaging Soars: Multi-channel strategies see a 111% surge—AI, personalization, and segmentation lead the way. 📊 ✨ Black Friday Insights: Fospha reveals peak season strategies to sharpen your 2025 approach. 🛒 ✨ Advertising Powerhouse: Omnicom & Interpublic Group (IPG) merge to lead innovation and growth. 🌐 ✨ Google Ads Mastery: From beginner to pro, unlock strategies to maximize e-commerce success. 💡 Stay informed—read now: https://lnkd.in/d-Ndk3cD 💼🌟 #ClickZAgencyNews #MarketingTrends #Newsletter #IndustryInsights
ClickZ Agency News Newsletter - 12.12.2024
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🎨 ClickZ Indie Agency News: Insights to Power Your Strategy 🎨 ✨ Key Takeaways: Google Ads (Google Partner) Focus: Prioritize revenue (ROAS) or profit (GPAAS) for clear, actionable metrics. Are you aligned with your agency’s goals? Media Innovation: Paul Hutchison joins Mother Agency—what can you learn from his creative, data-driven approach? 📺 Industry Moves: Teads & VIDAA: A new partnership expands CTV ad reach globally—are your campaigns ready to scale? Toyota North America’s Storytelling Wins: Emotional marketing drives deeper connections. How can you harness storytelling to elevate your campaigns? 👉 Follow us on LinkedIn for more insights. #IndieAgency #DigitalAdvertising #EcommerceMarketing
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🎯 Fresh agency moves after yesterday's feast! Here's what's cooking in the industry... Big account wins: @Clemgengo BBDO clinches L'Oréal ANZ for 2025 brand/social campaigns, #MGOMG snags Pets at Home from Carat, and Ogilvy PR lands TUI for First Choice and Marella Cruises. Creative innovation: Channel4 x Domino's launch first-ever pizza spa (talk about experiential marketing!), while Sky splits €341M European media between Publicis and WPP. 2024 strategy focus: Omnichannel success demands integrated CRM, seamless customer service, and data-driven personalization across all touchpoints. Quick stat: With 50% of Black Friday sales on mobile last year, how are your clients' cross-channel campaigns performing on smartphones today? #AgencyLife #MarketingStrategy #BlackFriday2024 #DigitalMarketing #AgencyNews https://lnkd.in/ejQEjHsh
ClickZ Agency News Newsletter - 11.28.2024
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ClickZ Indie Agency News reposted this
🚀 Compete Smarter This #BlackFriday Black Friday’s chaos is real—feeds flooded with discounts and deals, making it harder than ever for brands to stand out. That’s why s𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗲𝗮𝗿𝗹𝘆 𝘄𝗶𝘁𝗵 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 is essential. 👉 Leverage the quiet before the storm. Collaborating with influencers ahead of Black Friday gives your brand time to fine-tune messaging, test strategies, and build momentum before the digital noise peaks. 💡 Early gifting strategies and tracking tools keep campaigns organized and also provide valuable insights to adjust your approach when it matters most. 𝗜𝘁’𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗯𝘂𝘇𝘇 𝘁𝗵𝗮𝘁 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝘀, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗿𝗼𝘄𝗱. Start early, refine your strategy, and let your message shine when it counts. #InfluencerMarketing #HolidayCampaigns #MarketingStrategy
Unpopular Opinion: Use Influencers Before Black Friday, Not During. We've seen it happen every year—Black Friday rolls around, and every feed is jam-packed with deals, discounts, and promotions. By the time Friday actually arrives, the noise is deafening, and cutting through it is a serious challenge for brands. So start leveraging influencer partnerships now, before the Black Friday rush. We’re ramping up our gifting strategy early to get eyes on our brand ahead of time, driving traffic to our website before the frenzy. This way, our message isn’t competing in the chaotic, overly saturated Black Friday space. Here’s how we’re making it happen: * Tracking: Our gifting spreadsheet keeps everything organized—who we’ve partnered with, their follower count, impact on sales, and engagement levels. * Strategy: This early push lets us go back to the drawing board, evaluate results, and fine-tune our approach. * Execution: I personally oversee the process—selecting the perfect items, ensuring they’re beautifully packed, and ready to go. A touch of detail makes all the difference! And yes, we’re lining up fresh influencers to build momentum right now. For brands, sometimes it’s not about competing louder, but competing smarter. Let me know if you’d like a copy of our spreadsheet template! #influncermarketing #mollymae #shopify #ecomm #founder #marketing #digitalmarketing #bfcm #blackfriday #tips #ecommerce #klaviyo #online #founders
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The latest ClickZ Agency News Newsletter is here! 🎉 ✨ Snap Inc. for E-commerce: Tap into 750M monthly users with Fospha's Ultimate Snapchat Playbook. ✨ Mattel, Inc. Barbie's Holiday Campaign: Engages 1M+ fans through a digital Barbie StreamHouse in NYC, December 12-15. ✨ Black Friday PR: 84% of brands say aligning campaigns with goals boosts holiday sales impact. Follow us to stay ahead in marketing—read now: https://lnkd.in/ePAqhCJQ 📈 #ClickZAgencyNews #EcommerceMarketing #BarbieCampaign #BlackFridayPR #Snapchat
ClickZ Agency News Newsletter - 11.21.2024
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🚨 Is the hourly rate model holding agencies back in the age of AI? AI is transforming how agencies operate—streamlining workflows and enabling hyper-personalized campaigns. But here’s the big question: why are many still charging by the hour? Agencies like Monks are pioneering outcome-based pricing, focusing on measurable results instead of tallying up hours worked. This shift reflects the efficiencies AI brings and also incentivizes creative work that delivers true impact. 💡 Why it matters: - For agencies: Staying competitive means evolving. AI is about creating value, not just saving time. - For clients: Get results, not just timesheets. Focus on campaigns that actually deliver ROI. https://lnkd.in/druZZ3Rv #AgencyLife #AIInMarketing #PricingInnovation
AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour?
wsj.com
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ClickZ Indie Agency News reposted this
Are you ready for the new rules of retail? A new report from Deloitte forecasts 7–9% YoY growth in online holiday sales, while Fospha data reveals purchase journeys are more complex than ever... The data reveals a clear shift in consumer behavior, and the numbers are WILD. 📊 Key Insights: • 48% will shop on mobile (62% for Millennials, 58% for Gen Z) • 13% plan to buy directly through social media • 52% are actively building wish lists & waiting for deals 💡What This Means For Your Brand? → Mobile-first isn't optional anymore - it's mandatory → Social commerce is becoming table stakes (especially for Gen Z at 20%) → Price sensitivity is real - 60% say they get better deals online Want the full picture? Dive into the reports. 👉 Fospha State of eCommerce 2023: https://lnkd.in/eacpPMB8 👉 Deloitte's Holiday Retail Survey: https://lnkd.in/eyP2NSDM #ClickZ #Deloitte #Fospha #DTC #Marketing #DTCMarketing #HolidaySeason #BFCM ClickZ Digital Ad Platforms ClickZ TikTok Insider ClickZ Meta Insider ClickZ Paid Social Marketer
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Marketing pros, it’s here! 🎉 The latest ClickZ Indie Agency News is live: ✨ Fantastic Furniture: Extends its media partnership with Initiative to boost market presence. ✨ Boots x LiveRamp: Enhancing ad targeting with unified online and offline data. ✨ Kantar's 2025 Trends: Gen AI, sustainability, and retail media networks lead the way. Whether you're a strategist or marketing enthusiast, this newsletter is your go-to resource. Read now: https://lnkd.in/eA9EG5VQ Follow us, subscribe and share to stay ahead! 📈✨ #ClickZIndieAgencyNews #MarketingTrends #Newsletter #IndustryInsights
ClickZ Agency News Newsletter - 11.14.2024
indie-agency-news.clickz.com