Most DTC marketers focus solely on their ad campaigns' ROAS. But what about the full picture? In our "Grow with the Flow" podcast, Dov Carpe and David Silverman discussed this very topic with Jeremy Horowitz. Here's Jeremy's approach to building a multi-channel targeting strategy:
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What is effective marketing, really? Peter Field says it's as simple as marketing that meets its business objectives. The not-so-simple part is defining those objectives in the first place. Because 'making Gen Z love us?' Well, that doesn't count. This week on The Marketing Architects Podcast, we were joined by the godfather of effectiveness himself. And we had a lot of questions. Like is TV advertising still worth investing in? What are the benefits of broad targeting? How do you balance long and short-term marketing efforts? And much, much more. Full episode linked in the comments. #Marketing #Business #Effectiveness
Why effectiveness depends on business objectives
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Missed Opportunities in Retargeting? Here’s why pixeling is a must! 📈 1️⃣ Capture your audience with pixels to retarget effectively. 2️⃣ Keep your brand top of mind for those interested viewers. 3️⃣ Avoid losing valuable potential customers along the way. 4️⃣ Retargeting ensures your brand’s visibility remains strong. Watch the full episode! Links in the comments👇 #growwithevergreen #podcast #theevergreenagency #paidmedia #marketingstrategy
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Feeling overwhelmed by the endless manual tasks in your marketing campaigns? Spending hours on spreadsheets and data analysis can be exhausting and stop you from focusing on what really matters—strategy and creativity. In episode 293 of The MindShift Podcast, we talk about leveraging AI for ad targeting and keyword bidding can not only save you time but also amplify your impact. https://mindshift.show/293
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Have you ever tried using Facebook Pixel for retargeting? Share your experiences and tips! Let's talk about how this powerful tool can boost your marketing efforts. https://lnkd.in/eHZden-n #AmazonSellerSchool #Amazonbusiness #Ecommercebusiness #OnlineBusiness #Podcast #Amazonbusinesstips
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🎧 Data driven marketing strategies enable precise targeting! Click the link https://lnkd.in/dw9KHu-r to watch this episode! . . . #entrepreneur #business #investing #success #realestate #successpodcast #JackKrupey #alternativeinvestormastermindpodcast #AlternativeInvesting #RealEstateInvestment #realestatepodcast #podcast #realestatemarketing #realestatemarket #marketing #marketingdigital #market #marketingtips #marketingonline #marketingstrategy #markets #marketing101 #marketingagency #marketer #retailinvestors #fairmarket #fairmarketvalue #fairmarketatx
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YouTube ads expert Aleric Heck is my guest on the Natural Born Coaches podcast today, and we talked about the changes happening in the YouTube ads world! In this episode you'll hear: - The recent changes in YouTube ads and how businesses can profit from them - The ideal length for YouTube ads to ensure they deliver maximum ROI - The “Alpha AI” targeting strategy, and what it is - The importance of compliance, and why you shouldn’t make overly flashy and unrealistic guarantees Here's the link to check it out: https://lnkd.in/eMdqRxUD
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🚀 Discover how we're helping advertisers connect with their ideal audience like never before, unleashing the power of advanced targeting options and real-time analytics. Whether you're a seasoned marketer or just starting out, this episode offers invaluable insights and practical tips to maximize the impact of your advertising campaigns. Special Shout Out to Ryan Arcoraci for inviting our CRO onto his podcast! Listen now! https://lnkd.in/geZ5DE2Y
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Amazon advertising requires a strategic approach to be effective. In this clip from the Amazon Legends Podcast, we explore the four critical factors that influence campaign performance: targeting, placement, medium, and destination. Gain valuable insights to enhance your Amazon ad strategy. Watch the full episode for more comprehensive advice! #AmazonSelling #PPCStrategy #EcommerceMarketing #AmazonAds #DigitalMarketing #AmazonLegendsPodcast #AdPerformance
E333 Short 03 - The Four Key Factors That Impact Performance.mp4
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Amazon advertising requires a strategic approach to be effective. In this clip from the Amazon Legends Podcast, we explore the four critical factors that influence campaign performance: targeting, placement, medium, and destination. Gain valuable insights to enhance your Amazon ad strategy. Watch the full episode for more comprehensive advice! #AmazonSelling #PPCStrategy #EcommerceMarketing #AmazonAds #DigitalMarketing #AmazonLegendsPodcast #AdPerformance
E333 Short 03 - The Four Key Factors That Impact Performance.mp4
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If you're new to building marketing campaigns, don't miss my Two Minute Marketing Tips podcast episode refresher on the core five W's – who you're targeting, what content resonates, when to engage them, effective platforms and why your branding stands out! https://lnkd.in/gjvFvbKj #SocialMedia101 #ContentPlanning #PodcastListen
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Listen to the full episode: Listen on YouTube: https://www.youtube.com/watch?v=BNCe5enaHnw Listen on Spotify: https://open.spotify.com/episode/1PkTJpPxPx9LGZlP7iXjlj?si=2bce4d02cf874208&nd=1&dlsi=402c49cb89344f33 Listen on Apple Music: https://podcasts.apple.com/us/podcast/ep-3-jeremy-horowitz-the-art-and-science-of-gtm/id1754953095?i=1000664663006