86% of B2B companies invest in an outbound-led GTM motion, yet 57% of companies failed to build sufficient pipeline in 2023 [GTM Partners] The motions we have relied on most are no longer producing at the rates they used to. What gives? Are our tried and true outbound playbooks useless? We wouldn’t go that far... But the approach we take stands to be reimagined. Join us and GTM Partners on June 18th at 1pm ET / 10am PT as we break down how to reinvent our outbound strategies to better meet our buyers where they are today.
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In that spirit, I'm thrilled to share my latest adventure with you. 'Product Launch Survival Guide' is your blueprint to navigate the B2B product launch maze. Find it on Amazon and level up your launch game! Get the book: Product Launch Survival Guide - https://lnkd.in/gf6BeyPX #ProductLaunch #B2BStrategy #BusinessBook #launch #productmarketing #productmanagement #b2bmarketing
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More exciting news coming out of PubMatic! Through our new partnership with Intuit SMB MediaLabs, targeting SMBs has never been easier & more accurate. An omnichannel solution we can all be Thankful for (sorry, I had to slip it in this week). #SMB #Intuit #omnichannel #firstpartydata #programmatic
We're thrilled to announce our partnership with Intuit SMB MediaLabs! Together, we're advancing B2B advertising with cutting-edge, privacy-protective solutions. This collaboration enables publishers and advertisers to deliver highly accurate and efficient marketing campaigns to millions of America's small and medium businesses. https://lnkd.in/eXNUUUiN
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Marketing executive that helps companies grow by winning new customers, keeping the customers they win, and growing the customers they keep | VP Product Marketing | VP Marketing | CMO | GTM expert
In that spirit, I'm thrilled to share my latest adventure with you. 'Product Launch Survival Guide' is your blueprint to navigate the B2B product launch maze. Find it on Amazon and level up your launch game! Get the book: Product Launch Survival Guide - https://lnkd.in/eacappFX #ProductLaunch #B2BStrategy #BusinessBook #launch #productmarketing #productmanagement #b2bmarketing
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🚀 Exciting news! My journey has led to the 'Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it.' It's packed with insights and tactics that have reshaped my approach to product launches. Find it on Amazon and elevate your launch game: https://lnkd.in/gf6BeyPX Ready to level up further? Download the Launch Readiness Checklist to ensure your next product launch soars to success: https://lnkd.in/eaFpNWaB #ProductLaunch #B2B #Success #launch #productmarketing #productmanagement #b2bmarketing
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Marketing executive that helps companies grow by winning new customers, keeping the customers they win, and growing the customers they keep | VP Product Marketing | VP Marketing | CMO | GTM expert
My new book 'Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it' is now available! 🚀 Why check it out? 1. Proven strategies for B2B launches 2. Tips from certified launch experts 3. A playbook for consistent success Bookmark it. Find it on Amazon: https://lnkd.in/eacappFX If you're aiming for launch excellence, share your thoughts or questions below! And don't forget to grab the Launch Readiness Checklist here: https://lnkd.in/eF2DMX8K #ProductLaunch #B2BStrategy #LaunchSuccess #launch #productmarketing #productmanagement #b2bmarketing
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Absolutely! My new book, 'Product Launch Survival Guide,' is your go-to resource for launching B2B products. It's packed with insights and strategies honed from years of coaching product pros like you. 📘 Dive into this guide to transform your next product launch from daunting to done with confidence. Check it out now on Amazon! https://lnkd.in/gf6BeyPX Ready to take your launches to the next level? Schedule a discovery call with me! https://lnkd.in/gt9_HHQE #ProductLaunch #B2BSuccess #BrainKraft #launch #productmarketing #productmanagement #b2bmarketing
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What have been your recent GTM wins? 🎯 Our latest e-book "Is GTM Broken? Core Principles, Budget Tools, and Go-To Market” covers insights from keynote speaker Heather Zynczak What you will learn: 🔹 GTM tips 🔹 How to do more with less 🔹 The future of B2B and more. Check it out with the link in the comments 👇
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Exciting news! My book, 'Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it,' is out now! This guide is your secret weapon to overcoming the hurdles of B2B product launches. Dive in to discover a playbook that's been crafted with your pain points in mind. It's more than just theory; it's a practical guide to help you achieve those consistent, remarkable results you've been aiming for. Ready to transform your product launches? Find it on Amazon: https://lnkd.in/gf6BeyPX #ProductLaunch #B2BSuccess #LaunchGuide #launch #productmarketing #productmanagement #b2bmarketing
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But most people have never tried to learn – because no one showed them where to start. So here are 5 of the best product launch threads (so you can start learning today): I'm thrilled to share my new book, 'Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it.' 🚀 Find it on Amazon and let's get your launches soaring! Get the book: Product Launch Survival Guide - https://lnkd.in/gf6BeyPX #ProductLaunch #B2B #Success #launch #productmarketing #productmanagement #b2bmarketing
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Marketing executive that helps companies grow by winning new customers, keeping the customers they win, and growing the customers they keep | VP Product Marketing | VP Marketing | CMO | GTM expert
🚀 Exciting news! My journey has led to the 'Product Launch Survival Guide: Successfully launch a B2B product and live to tell about it.' It's packed with insights and tactics that have reshaped my approach to product launches. Find it on Amazon and elevate your launch game: https://lnkd.in/eacappFX Ready to level up further? Download the Launch Readiness Checklist to ensure your next product launch soars to success: https://lnkd.in/eF2DMX8K #ProductLaunch #B2B #Success #launch #productmarketing #productmanagement #b2bmarketing
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