Daydream’s Post

Is bad reporting causing your marketing engine to fail? Emily Kramer explains why marketing teams so often struggle with the insights and reporting needed to execute efficiently and get buy-in: 😭 Hard to connect the dots across many tools (& with sales) 😭 Can't easily self-serve answers when questions arise 😭 Marketing data support gets deprioritized 😭 Lots of screenshotting & manual prep 😭 Data interpreted without important context 😭 Marketing machines are complex so it's easy to miss something The impact can be dire: inefficient spend, wasted time, lost leadership confidence, fewer resources, and lots of extra stress. That's bad for go-to-market leaders. And it's bad for your company, which will live or die based on a strong GTM engine. The good news: it's 2024, and there's a solve. Daydream is designed to support you as you build a world-class GTM org. Our partnership with top GTM leaders like Emily helps deliver the full-funnel insights, leadership buy-in, resourcing, and peace-of-mind you need to grow revenue efficiently. So what does it look like to set your org up for GTM success? 🥳 Self-serve GTM insights - without eng support 🥳 Instant, live reports with no headache or manual prep 🥳 Unified visibility across channels, sales, post-sales, and product usage 🥳 Collaborate with the broader GTM and leadership teams in 1 place 🥳 See context like goals, trends, past analysis, and discussion 🥳 AI flags important changes so you catch issues faster 🥳 Never say "my data is too messy" Interested in learning more? Feel free to reach out at isaac @ daydream . co and we'll show you how we can help.

Industry Insights: The Evolving Role of MarTech Leaders in Modern Marketing Read More: https://shorturl.at/H8ZeK #MarTech #MarketingInnovation #DigitalTransformation #MarketingLeadership #TechTrends #BusinessGrowth #IndustryInsights

Leaders. If you want a seat at the table, you must measure how your activities tie to company growth. If you've ever heard me talk about marketing, you know I'm passionate about one (of many) things: showing how marketing truly drives pipeline and bookings. The key? Proactively managing and communicating the outcomes of your campaigns. Use a damn dashboard. Every marketing leader needs one. Thanks to the team at HockeyStack, who helped design what my ideal CMO dashboard would look like. And, of course, I'm trying to one-up my friends Dave Gerhardt and Gaetano Nino DiNardi in the process. Here’s what a great dashboard should answer: Which touchpoints turn a first impression into closed-won revenue? - What’s the velocity of your pipeline sources? - How do events or content revive closed-lost deals? It should also track key moments in the customer journey, like: - Golden paths that drive conversion, - High-impact touchpoints that accelerate pipeline - Buying committee insights tied directly to revenue. This example dashboard (yes, it’s filled with dummy data) shows how I measure the effectiveness of our GTM campaigns and how marketing makes a tangible impact.

There’s a lot of talk about the divisions between marketing and the rest of the C-suite. When, in fact, everyone’s working towards the same thing: growth. Yet, too often, business leaders expect marketing to contribute to the bottom line without setting them up for success. In our latest blog, we talk about exactly how marketing can get noticed as the driver of growth it is. Delving into: • What a category-leading go-to-market strategy is • Defining your Ideal Customer Profile • Using the right data and insights to measure success …and much more. Read it here: https://lnkd.in/eFw7SbK3

📊 The Role of Marketing Operations in Revenue Generation In the intricate dance of revenue generation, marketing operations takes center stage as a strategic orchestrator. Here's a breakdown: 1️⃣ **Strategic Alignment:**   - Marketing operations ensures seamless alignment between marketing strategies and overall business goals.   - Strategic planning and execution become the backbone of revenue-generating initiatives. 2️⃣ **Efficiency Amplification:**   - Streamlining workflows and processes, marketing operations maximizes efficiency.   - Optimized operations mean more resources dedicated to revenue-centric activities. 3️⃣ **Data-Driven Insights:**   - Leveraging data analytics, marketing operations extracts actionable insights for targeted campaigns.   - Informed decision-making becomes the linchpin of revenue optimization. 4️⃣ **Technology Integration:**   - Embracing cutting-edge technologies, marketing operations integrates tools for seamless execution.   - A tech-savvy approach amplifies the impact of revenue-generating strategies. 🌟 The Power of Marketing Operations:   - It's not just about the day-to-day; it's about architecting a framework that supports and pushes revenue growth. If you're not building for scale, you ain't doing it right. #marketingoperations #revenuegeneration #revops #datadriveninsights #hubspot

As a CMO, I agree with this Forbes article that our role is to shape marketing and business strategy by anticipating the future. To stay ahead, we must be agile, adaptable, and embrace the latest trends and technologies. Data analytics and automation are crucial tools for marketing success, and it's essential to collaborate with other departments, including aligning with the business strategy. There is much work to be done more than ever before in order to drive innovation and shaping the future of marketing. 🚀 #CMO #MarketingStrategy #Innovation

🚨 The hard truth about getting executive buy-in for marketing programs: Most marketers jump straight to solutions without building proper foundations. Listen, if you're leading marketing in tech: Avoid: - Jumping straight to solutions without proving the problem - Promising quick revenue wins without data backing - Asking for big budgets before showing small successes - Running pilots without clear success metrics - Waiting too long to show progress Instead: - Start with revenue impact analysis of current programs - Map customer journey bottlenecks with sales input - Launch small, controlled pilots in specific segments - Track & communicate leading indicators weekly - Build credibility through documented quick wins - Maintain constant alignment with sales goals - Show competitive advantage opportunities Remember: Executive trust isn't earned through presentations - it's built through consistent, measurable results that impact the bottom line. I've seen this approach transform marketing teams from cost centers to revenue drivers. Need help with your marketing strategy? Let's connect. #B2BMarketing #MarketingStrategy #TechMarketing #TheDigitalBloom #OneTrustedMarketer

Warning signs your marketing strategy will fail: You’re constantly worried about: - Conflicting priorities 🚩  - Lack of long term strategy 🚩  - Where did the goals come from? 🚩  - Rapid changes in customer behavior 🚩  - High turnover within your organization 🚩  - Immediate results over sustainable growth 🚩  - Lack of data to make data driven decisions 🚩  - Misalignment on marketing and sales objectives 🚩  - Inadequate customer insights to help guide messaging 🚩  - Pressure to adopt new technologies without a business reason or time to train 🚩  - “Ideas” being assigned as high urgency from outside the Department without pushback 🚩  - Lack of communication with other departments. Everyone says they are “too busy” 🚩  - Budget constraints that don’t allow campaigns to be run to their full effectiveness 🚩 If you are facing multiple issues from the list above your marketing is not geared for success. That’s obvious and that’s a red flag. But how do try to solve all of these issues? Come back on Friday and I’ll post some suggestions on how to get started on resolving each of these (since I’m limited by LinkedIn character count). Got more suggestions to add to the list? #marketingtips #marketingstrategy #marketingproblems Want to read more posts like this? Follow me, hit the 🔔 Michael Dillon (https://lnkd.in/eCScbvEH)

On Wednesday I posted about problems a marketing team might be facing - https://shorturl.at/opsBK Here is a look at how you can work to resolve these issues (at a high-level): Conflicting priorities - Create KPIs that align to the organization goals and get a stamp of approval from leadership. If other tasks come along that don’t align to that put them in your formal evaluation process (see below). Lack of long term strategy: Great crystal clear on the mission & vision of the company. Make sure you have a NorthStar so you can then work on how you get from point A to C while still helping with B. Where did the goals come from?: Involve key stakeholders in the goal-setting process to ensure transparency and buy-in. If something isn’t clear, push back. Not just for yourself, but for your team. Misalignment on marketing and sales objectives: Regularly coordinate with the sales team to align goals & share insights. Make it a shared REV team experience. Immediate results over sustainable growth: Know your metrics. Understand how to communicate what may happen when only concentrating on the near term. Rapid changes in customer behavior: Implement agile marketing methods to quickly adapt to changes & gather continuous customer feedback to improve your efforts. Pressure to adopt new technologies without a business reason or time to train: Create a scoring system to evaluate new technologies based on clear ROI potential. Plan phased adoption with timelines to report on. Budget constraints that don’t allow campaigns to be run to their full effectiveness: Advocate for realistic budgets that sustain campaigns to fruition by making sure they get a chance to reach statistical significance before evaluation. Lack of data to make data-driven decisions: Invest in people or tools that allow you to take the data you collect & create actionable insights from it. Inadequate customer insights to help guide messaging: CS needs a seat at the table on the Rev Team. Their insights can fuel both marketing & sales. Create ongoing feedback loops. High turnover within your organization: Address turnover by enhancing employee engagement beyond just company t-shirts. Be intentional about giving them recognition, make sure everyone you hire has am ongoing review plan & career development opportunities. “Ideas” being assigned as high urgency from outside the Department: Create a formal process that uses scoring to evaluate & prioritize all ideas based on strategic importance to the company goals. Let the math decide the priority & take emotion out of the mix. Lack of communication with other departments. Everyone says they are “too busy”: Schedule regular cross-departmental meetings that have an agenda that discusses follow up from the previous meeting to make sure it closes the loop on open items. Get agreements on timelines so that the meeting leads to actionable tasks. Need more help around these issues? Shoot me a DM. #marketingtips

🗣 "Without data, you're just another person with an opinion." In a data-driven marketing world, operational CMOs excel by leveraging insights for impactful campaigns, content, and activities. How are you navigating the data-rich terrain? Ash Parikh, Chief Marketing Officer at Trellix, shares five winning habits in this Forbes Communications Council article: 💡 Master your craft and be great at one more: Excel in two critical areas of marketing. 💡 Bring a growth mindset to everything you do: Learn from those setting and surpassing stretch goals. 💡 Build out the office of the CMO: Surround yourself with the best marketers, inspiring the organisation to reach new heights. 💡 Listen to the data and answer critical questions: Go beyond charts—ask: So what? Who cares? Why now? What now? 💡 Have these five operational reports at your beck and call: Gain deep visibility into the sales and marketing funnel for lasting success. Learn more from Ash's 25 years of marketing experience here: https://lnkd.in/euF_BkBM #CMO #MarketingInsights #B2BMarketing