Refine Labs’ Post

Is your GTM strategy helping you grow—or holding you back? In Part 2 of my GTM series (link in comments), we’re diving into the art of updating your go-to-market approach. Timing is everything, and knowing when and how to make adjustments can be the difference between thriving or just surviving in today’s market. 👉 Ready to know if it’s time to recalibrate? Read on, and subscribe to Growth, Accelerated for insights delivered right to you.

🚀 Breaking Down GTM: 417 Sub-Categories identified so far 😶 Over the past four weeks, our team has been diving deep into the complexities of Go-to-Market. We contacted leading experts in the field, asking them how they would dissect GTM. The resounding consensus pointed to three main pillars: GTM Strategy, GTM Operations, and GTM Tactics. We also recognized the significant impact of framing conditions, which often shape the effectiveness of any GTM approach. Our experts also recommended suggestions like GTM OS, ICP, Positioning, or the Playing to Win framework. However, these could be categorized under our primary pillars: framing conditions, GTM strategy, GTM operations, and GTM tactics. In recent weeks, we've meticulously identified these four pillars' subcategories. While we may still need to cover everything, we're proud of our progress and committed to adjusting as we go. Here's the mind-blowing part: we've identified 417 subcategories! 😱 This doesn't mean every company needs to address all 417, but it highlights the complexity of GTM and the importance of simplifying it. Our next step? Developing guidelines, templates, partnerships, and more for each subcategory to make execution easier for everyone. So, who are we? We're GTM Pioneers, aiming to build Europe's #1 Go-to-Market community. I'm Chris, and I love building sustainable GTM engines. Follow me to stay updated on our journey! 🚀 #GTM #GoToMarket #Strategy #Operations #Tactics #Community #GTMpioneers

As we move beyond the era of “Growth At All Costs,” the traditional GTM team structure is being redefined. Now that we’ve entered the age of “Profitable, Efficient Growth,” it’s time to ask: should the GTM team evolve to better drive revenue and success together? Join us today at 3 PM ET as Kyle Coleman (Chief Marketing Officer, Copy.ai) and Channing Ferrer (Chief Business Officer, Brandwatch) tackle this important question and explore what it means to redefine GTM teams in this new landscape. Discuss and discover: 🚀 The necessity of moving beyond traditional sales and marketing alignment in an era of “Profitable Efficient Growth” 🚀 How you can transform GTM functions into a cohesive, high-performing GTM team, breaking the mold of simple integration 🚀 What are the fundamentals of creating a unified GTM force that collaborates and makes progress together 🚀 How to foster an environment where every team member contributes to the overall success Don’t miss this opportunity to rethink and redefine your GTM team and strategy, register below to join us today: https://lnkd.in/eGgzPJYR

🌟 Ready to level up your business game? 🌟 Discover the magic of GTM Planning and watch your organization soar to new heights! 🚀 🔍 Ever felt like your business is missing something, but you can't quite put your finger on it? It's time to uncover those hidden organizational holes and patch them up with the power of GTM Planning! 🛠️ From pinpointing your target audience 🎯 to fine-tuning your messaging 📢, GTM Planning is the ultimate playbook for success! 💼 But wait, what exactly is GTM Planning, you ask? Think of it as your business's secret weapon 🛡️ – a strategic roadmap that guides you through the maze of market dynamics and customer preferences. It's the difference between shooting in the dark and hitting the bullseye every time! 🎯 📈 Want to see real results? Look no further! Our latest blog spills all the tea ☕ on how GTM Planning can revolutionize your business strategy. Say goodbye to missed opportunities and hello to exponential growth! 💥 💡 Don't just take our word for it – take the first step towards organizational greatness! Click the link below to READ NOW and unlock the full potential of GTM Planning! 📖✨ #GTMPlanning #BusinessSuccess #StrategyMatters #UnlockYourPotential #ReadNow https://lnkd.in/gV7zUpXa

What’s keeping you up at night as you plan your 2025 GTM strategy? Leslie Venetz, (Founder The Sales-Led GTM Agency), and Nishit Asnani (Co Founder Sybill are coming together to tackle the biggest GTM challenges and opportunities ahead! What topics or questions would you like us to explore? Drop your thoughts in the comments below.👇 We’ll dive into them during our conversation and address as many as we can. Let’s get ahead of 2025 GTM planning, together.

I often speak with founders who are confused about what to include in their go-to-market strategy. It makes sense. GTM encompasses a lot of elements and is nuanced. That said, here is my version of elements that should be part of your #gotomarket strategy. Note: I created this for a client and decided to share it. There is nothing propriety here. Credit to everyone who came before me as this is all information anyone can find online, but I thought it might help someone. Anything you think is missing? Let me know! If you get nothing else out of this post, remember that GTM is NOT just marketing and attending trade shows. It's so much deeper! Questions? Hit me up!

Today, Revenue Reimagined officially 𝗧𝗨𝗥𝗡𝗦 𝟭 TODAY! We are excited to launch the first part of our updated messaging/branding so we can help more founders and revenue leaders focus on what matters most. 𝗣𝗥𝗘𝗗𝗜𝗖𝗧𝗔𝗕𝗟𝗘 - 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗟𝗘 - 𝗚𝗥𝗢𝗪𝗧𝗛 Entrusting the wrong people to guide you kills critical time, destroys delicate runway, and burns precious capital.  To make your GTM function properly, you have to bridge the GTM Gap™: • 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 • 𝗥𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 • 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 You can’t move on to the next stage until you’ve solved for the previous. Revenue Leaders don't realize the steps needed, and get caught up in chasing false signals and “quick fixes.” Our proprietary GTM Gap™ framework is the core of what we do. And, it’s delivered massive returns for our clients. Our mission is simple. We help you elevate your GTM game by: - Finding and fixing your GTM Gaps™ - Optimizing every part of your revenue engine - Unlocking the consistent, predictable, responsible growth needed to scale Check out the video below, and if you want to learn more - drop me a DM.

What’s keeping you up at night as you plan your 2025 GTM strategy? Leslie Venetz, (Founder The Sales-Led GTM Agency), and I are coming together to tackle the biggest GTM challenges and opportunities ahead—and we want your input! What topics or questions would you like us to explore? Drop your thoughts in the comments below.👇 We’ll dive into them during our conversation and address as many as we can. Let’s get ahead of 2025 GTM planning, together.

Check out the top challenges for GTM teams in 2024 and actionable insights to navigate through them successfully. It's #3 for me... #MarketingTrends #SalesStrategy #GrowthMindset

I've personally committed these go-to-market felonies. There's a clear distinction between "random acts of go-to-market tactics" versus a clear, thoughtful, and efficient strategy. It's a super important that Founders get their GTM strategy before they...go to market. A great GTM strategy clearly defines: - Your ideal customer profile - How you'll bring new products to market - How you'll drive demand But in the midst of figuring out your GTM, you may run into some commonly made mistakes. Here are 5 go-to-market mistakes I've gone through so you don't have to. The best lesson: It's never too late to learn and pivot quickly.