David Born

A couple of months ago I posted about RIAA suing Verison. Last month Verizon shot back: https://lnkd.in/g23p4KSX What will be the end result of this “conversation’ playing out in court. In the long term. Is this a result of technology (streaming services) not addressing the problem that they were trying to solve? Perhaps this is a signal that further innovation is needed in how content is managed, distributed, and monetized online. There's a strong argument that, while tech helped create more accessible music platforms, it hasn't fully addressed the concerns of artists, songwriters, and other creators. Is this lawsuit an opportunity to revisit those revenue-sharing models and perhaps craft something fairer?  We want to move forward and not limit creativity as it seems the problem is still not solved. Where do we go from here?

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Are you a licensee of brands? Try this, it's brilliant. Are you a licensor of your own brands and dont have a 'fully fledged, highly staffed, licensing department?' Then try this, it's brilliant. Loads of brands joining all the time and as a licensee you'll spot a brand that others won't even know was available to license... #brands #negosh #licensing

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The new Smart Pricing Table ad drops today. I can’t tell you how amazing it is working with the team over at Smart pricing table. They are down to have an absolute throw everything at the wall break the rules let’s have fun approach to communicating their brand product and service. These guys are truly embracing everything about a brand build. We are only a few weeks in and the team has been absolutely crushing it. We have about five more different unique campaigns coming over the next few months and maybe more than anything it’s fun to see the company and the people at smart pricing table just get fired up get excited about their own brand. Doing something like this really brings the founders just to another level of articulating and kind of rekindling that fire that originally was what got them even up and going to start their business. To me that’s what a brand built ultimately does it gets the founders and the key players fired up to keep doing what they’re doing. Oh and if your business/company/ agency does proposals and actually has SOW‘s, then you need to reach out to them today.

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Amazon Prime Video extends streaming deal with WNBA Did you watch the Women’s March Madness? It seems someone inside Amazon Prime Video did and believed that extending their streaming deal with the WNBA for an additional two years. The WNBA draft is in a weeks time and Amazon is counting on the fact that consumers will want to watch the WNBA now that Iowa’s Caitlin Clark and others will be drafted by WNBA teams. Prime Video and the WNBA have signed a rights renewal deal, extending their partnership to the U.S. for 21 games per season, including the WNBA Commissioner's Cup Championship Game, for 2024 and '25 seasons. Prime Video partnered with WNBA for 2021 season, streaming 16 games. 2024 season, May 14-Sept. 19, will feature 40 games each, with financial terms not disclosed. The WNBA has renewed its deal amid a surge in interest in women's sports, with college stars like Caitlyn Clark and Angel Reese expected to attract new fans. WNBA chief growth officer Colie Edison expressed satisfaction with Prime Video's commitment to the WNBA, stating that the platform will continue to showcase world-class athletes during the regular season and Championship Game streaming. https://lnkd.in/g2eyzWRZ

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As the demand for toys and collectibles continues to rise, is the Saudi toy industry missing the opportunity to tap into the thriving adult collector market? Time for local businesses to go beyond short-term returns and invest in fan-driven experiences #ToyIndustry #CollectorsMarket #PopCulture #SaudiArabia #AdultCollectors #ToyCollectors #BusinessStrategy #Kidults #C2Bmarketing

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How can Creators unlock global markets for brands? 🤔 Last week I was honored to speak at CreatorIQ's Connect event, where I discussed how to reach global markets through creator partnerships alongside Liz Grampp from Moose Toys. Here are a few takeaways: 1. Be curious! If you want to enter new markets, talk to industry contacts and creators in the market to get a better understanding. Take it as a learning opportunity and ask questions! At Footballco, as we're a global entity with a unique understanding of different markets, if you have specific questions feel free to reach out to me to chat. 2. Focusing on a creator's audience is crucial. While a lot of professionals focus only on Creators that seem like a perfect fit, understanding the audience of different types of Creators may lead to unique opportunities and amazing partnerships. Liz is a big advocate of this as well! For instance, most beauty and fashion brands aren't actively investing into women's soccer and the National Women's Soccer League (NWSL). At Footballco, we have INDIVISA, a women's soccer brand that has helped beauty and lifestyle brands integrate into the sport successfully with amazing results. Indivisa is an internal brand I'm really excited about, not only because I'm an Angel City Football Club ticket holder, but because of the untold stories and amazing audiences connected to women's soccer. 3. Understanding the platforms, their initiatives and their algorithms are essential for success. While it's great that a Creator has their own audience, if you understand social video at a deeper level and how best to incorporate Creators into a larger plan, you'll see the best ROI. A special thank you to Juliet Rumley for moderating the panel and CreatorIQ for throwing such an amazing event!

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WATCH NOW ☕ Perception Box: Corner Office - Episode 2 💼 🌟 The Next Chapter in the Short Form Series Co-Produced with The The Wall Street Journal and Unlikely Collaborators 🌟 🔥 In this episode, sit down with another trailblazing leader, Bob Stiller, to explore what lies beyond the titles, achievements, and success. 💭 What happens when you challenge the stories you tell yourself? ✨ This series dives deep into the Perception Box, unearthing insights that redefine leadership and personal growth. 👇 Watch now and share: What’s a story you’ve had to reexamine and rewrite about yourself? 💬 #Leadership 💡 #SelfDiscovery 🔍 #PerceptionBox 🧠 #WSJSeries 🎥

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On Market View today: Walmart reportedly looking to sell stake in JD; Circle K and 7-Eleven; Netflix saw 150% surge in upfront ad commitments; Sats hot stock of the day after returning to the black; Sembcorp Green signs agreement for export of green ammonia; Fed minutes and earnings from TJX, Target, Analog Devices and more Singapore shares started trading in negative territory today. In early trade, the Straits Times Index (STI) inched down 0.1 per cent to 3,368.54 points after 58.4 million securities changed hands in the broader market. In terms of companies to watch, we have Sats being the hot stock of the day. That’s after the in-flight caterer and ground handler reversed earlier losses and posted a net profit of S$65 million for the first quarter ended June 2024 last evening. Elsewhere from how Walmart is reportedly seeking to sell its stake in JD to Netflix turning to advertising to broaden its revenue streams – more corporate headlines remain in focus. Also on deck – convenience store chains 7-Eleven and Circle K! Glad to unpack the developments with Thilan Wickramasinghe, Head of Equity Research, Maybank Securities. Many thanks to Thilan for joining us on MONEY FM 89.3! Catch the podcast episode on Awedio, Apple podcast and Spotify at the links below. Podcast links: https://lnkd.in/g4wc_-aB https://lnkd.in/g3cwQiyF https://lnkd.in/gNDbSpWQ H Abigail #singapore #sgx #sti #stockmarket #us #inflation #tightening #cooling #federalreserve #fed #interestrates #ratecuts #sats #earnings #profitability #sembcorpgreen #greenammonia #india #japan #walmart #jd #sale #stake #samsclub #seveneleven #sevenandi #valuation #northamerica #netflix #advertisements #adcommitments #squidgame #nationalfootballleague #fedminutes #jeromepowell #tjx #target #analogdevices #priority

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If you work in advertising, please read on. Our safe Children’s AVOD channel Kabillion (fifty million plus minutes of views last month) is driving especially ToyCo sales in a provable way. We exclusively launched the "Decora Girlz" advertising campaign for hit toy company Cepia two months ago and have driven the sales of a brand new previously unknown brand to great heights. We concentrated this on our cable outlets and carefully embedded the ad's into completely appropriate girl-led shows. The ads run on their own for thirty plus seconds and unlike our linear counterparts are not part of four minute blocks surrounded by boring insurance companies, drug companies, law firms, and political ads. Comcast and Rent Track data shows that 96% of our ads are actually watched by the kids and our data shows we receive many views by caring parents (though we don’t yet count these). Here's a bunch of "Decora Girlz" ads. https://lnkd.in/gHtiAz2c

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Data, data, data! With Atlanta being recognized as a sports epicenter, using data to target sports fans has never been more valuable combined with OOH. Like peas and carrots! #Advertising #outofhome #atlanta #data #mobilesolutions

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GAUGING INTEREST Nielsen dropped their "new-look" Distributor Gauge yesterday. My take - with info they omit - is below. Nielsen chose their own headlines for this Gauge, as is their right, focussing their boldface type on: DISNEY REMAINS TOP MOUSE TUBI DRIVES GROWTH FOR FOX FAST IS FAST! All are true-ish. To be honest, digging into the numbers not much changed at all from their April Gauge... but... - There's one less publisher on THIS May Gauge - dropping from 15 publishers tracked to 14. Why tho? - Nielsen notes that FOX jumped from 6.1% to 6.4% in large part driven by Tubi. Nice. - They fail to note that the LARGEST growth comes from what they do not track and do not report: Unaccounted Viewing, which grew more than 1% from 26.3% in April to 27.4% in May. - ERRYBODY in TV needs to note that it takes ALL OF DISNEY to beat YouTube by itself - and ALL of NBCUniversal, Paramount, and Disco Bros to lose to YouTube. This Gauge is much more useful and instructive than the OG Gauge. But it STILL begs that we continue to ask MORE questions of Nielsen, not less. AND it calls on trade journalists to not JUST copy-and-paste their headlines, but to read the data, ask questions, and then write your own. I dissected how Gauge Reboot is better than Original Taste Gauge, why the two Gauges are actually better as one, and all the ways they still fall short, here: https://lnkd.in/gaBZ3KfC #WhoWatchesTheWatchmen

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Resource Management Applications that deliver our video platforms to consumers are truly only as good as the people who build and run them. Case in point, Joe Daniel, Seven.One Entertainment Group. Joe oversees an array of applications for seven.one, across digital and legacy media, delivering everything from news to sports. However, as important as their tech stack is to their operation, Joe and I spent a good deal of time on the human resources needed to make the app trains run on time. In the daily disruption cycle that is modern entertainment, it takes high quality human resources to truly compete. The direct correlation between the right number of highly talented people and the ability to stay ahead of the streaming curve and deliver products that satisfy consumer need, is not something most folks in the C-Suite grok. Joe and I talked about the need for talent, the complications of managing a team that lives both in and out of house, and his very high expectations for the partners he brings on board. When we discussed when to BUILD vs when to BUY certain services for app development, we did NOT get into the nitty gritty of workflow, but rather, Joe focussed on the importance of TRUST. He reminded me that your investment in tech often doesn't matter, if you don't make equivalent investment in the humans who do the work. Thanks so much to Applicaster for empowering this series and shining a spotlight on the people in it. Catch a clip below. Watch the whole episode here: https://lnkd.in/emwKSEww #Apps #applications #streaming

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Let's play in each other's sandbox...contnet licensing is a savvy, cost-effective way for platforms to engage viewers without the steep costs of endless originals. 🟢 Licensed Content Drives Engagement: - Netflix says licensed shows made up 45% of viewing time in early 2023. Across all platforms, nearly 75% of watch time goes to licensed content, per Mitch Metcalf. - Key stat: 70% of streaming time focuses on just 1,000 top titles 🟢 Financial Wins for Platforms & Viewers: - Shows like Suits thrived on Netflix after debuting on Peacock, proving the power of cross-platform availability. - Older shows with lots of episodes keep users hooked longer, cutting costs on new originals while maximizing engagement. - Licensing classic shows satisfies fans’ growing appetite for their favorite content—a win-win for studios and viewers alike. 🟢 Strategic Shifts in Streaming: - Platforms are trimming costs with selective removals while still growing their libraries (Peacock, Hulu, Disney+ are up since 2021). - Licensing supports revenue while easing the financial burden of the constant production of shiny new objects. PS: For the love of all things holy, if somebody knows who actually owns the rights to the sitcom Growing Pains with Alan Thicke, please let me know. I am ready and able to get this show onto a (legal) streaming platform.

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Good-Bye Streaming Wars, Hello Retail Wars A lot of people are asking the question: why is Saks buying Neiman Marcus? They are old retail brands. But, to be honest, they are two of the bigger brands on LTK in affiliate marketing and the audience that follow those brands have huge purchase power. Gen X, Millennials, and potentially even older Gen Z have an affinity for the brands. As online commerce takes over the retail world, the tech companies are beginning to stake their claim. Amazon bought MGM for the IP library, and I believe they are part of the Saks/Neiman's deal for the same reason. Retail IP that aggregates high end brands.  One of our clients, Anna Daly, drove $30K worth of sales for Saks on LTK through 18K clicks. That's a pretty solid number for one of the brands that she pushes on LTK whose platform has over 40M active consumers.  Having said that, Ash & Em drove $334K worth of commerce across their Amazon shopping in the same time period. Now, with further incentives given to them for Saks and Neimans, that would be very big for Amazon as they begin to aggregate the buyers through their Affiliate sales program. What happened with Tech companies buying up studios, might be happening with retail. Look at how Amazon uses Whole Foods for returns. That also brings foot traffic to Whole Foods. I'm sure you will soon be able to do Amazon returns to Saks and Neimans.  More foot traffic and more upsells while there.  Retail sales driven through LTK creators making content is over $4.1B.  I wonder if LTK will begin targeting to acquire some retail brands to make them exclusive on their platform or overall deals with some top performing creators, much like Netflix made deals with big show runners like Ryan Murphy and Shonda Rhimes for content.  While we still don't know how Amazon will strategize with the two retail IP's, will there be a race to acquire retail brands or make exclusive deals with strong affiliate marketers on these shopping networks? I believe this is just the beginning. Thoughts? #influencermarketing #creatoreconomy #onlineretail

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Guru takes its wings back from Pepsi La Presse features interesting reporting today on Guru’s decision to reclaim control of its sales and merchandising efforts. So many partnerships and product launches get media attention. Yet it’s the breakups and failures that often offer the most valuable lessons. There are no doubt two sides to this story. June 2021 press release highlights: “Partnering with PepsiCo Beverages Canada at this stage of our growth for the Canadian distribution of our better-for-you energy drinks is a game changer for Guru and has the potential to accelerate our sales and distribution plans. This agreement is also a strong endorsement of Guru’s growing brand profile, which is quickly setting the standard as the Canadian consumer’s organic plant-based energy drink of choice. This is thanks to our differentiated brand and clean list of ingredients that delivers good taste and good energy,” said Carl Goyette President and CEO of Guru. “Guru quickly made its mark as a disruptive energy drink brand with ingredients that are organic and plant-based,” said Mike Ruff, President of PepsiCo Beverages Canada. “As we continue to focus on being consumer-centric, this partnership will help us expand our energy drink portfolio and meet the rapid changes in consumer demand for more functional beverages.” The agreement was set for an initial term of 10 years, subject to 5-year renewal periods. November 2024 reporting in La Presse: “We had a story of growth and profitability before the partnership with Pepsi. Since then, our growth has slowed, and we’ve incurred significant losses.” — Carl Goyette, CEO of Guru Guru posted a net loss of $9.8 million in 2021, $17.5 million in 2022, and $12 million last year. Analyst Martin Landry noted that the termination of the agreement came soon after both companies were legally able to end the deal without cause. “This suggests the partnership did not deliver the expected benefits for either party,” he observed.

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