Andy Wood

Some great insights here in our latest blog - well worth a read!

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It’s been an exciting week launching Equaliser! 🚀 Thank you for the kind words and well wishes. It’s been wonderful to reconnect with so many of you too. If you’re interested in learning more - check out the article in Prolific North below! #Equaliser #BusinessGrowth #PPC #PaidSearch #Startup #Manchester

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Boost Your Email Marketing Campaigns! Struggling to get results from your UK email marketing? Check out this essential guide on crafting campaigns that truly engage and convert! Whether you’re fine-tuning your strategy or building from scratch, these insights will help you connect with your audience and drive conversions effectively. 🌐 Read the full article: https://buff.ly/47SYmrr #EmailMarketing #DigitalMarketing #UKBusiness #MarketingTips #CustomerEngagement #RDMarketing

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No bullsh**t this morning. Just intriguing facts. Here are five fascinating marketing facts (PM me for the links). 1. 81% of consumers need to trust a brand to consider buying. 2. 42% of Brits are worried about our dependence on AI and the loss of human skills. 3. As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. 4. 92% of global traffic comes from Google. 5. 39% of marketers list optimizing on-page content based on keywords as their top SEO strategy. And here are my thoughts on each fact... 1. Create content that builds trust. 2. Don't use AI to do things your brain should really be doing. 3. Thank goodness, we all need less time on socials. 4. Despite what emerging challengers claim, Google is still a powerhouse. 5. Keywords are great, but don't forget to put your audience first. Much love, The Content Wolf. 🐺 #copywriting #copywriter #freelancewriter #freelancewriters #marketing #marketingfacts #contentstrategy

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There is an increasing need for brands to find ways of engaging their trade customers - particularly when their sales to them is via channel distributors. Having attended a few trade shows already this year, that is obviously one route to achieving this….. but an arguably better way is via a B2B loyalty programme. We are finding ever increasing interest in this and have created our loyalty software solution to speak to exactly this challenge.

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More video updates coming to Meta campaigns 📲 For many retailers, dynamic catalogue campaigns drive the most revenue making them key within any social strategy, and now they're getting smarter 👏🏻 Meta are now updating your catalogue feeds with videos from your website using automated software to enhance the delivery of these campaigns. The aim of these updates are to increase reach and improve conversion rate. You are able to opt out of these changes, however, we at Visualsoft Ltd saw great success over peak with Meta's campaign updates last year, so if you can invest in your content, now's the perfect time. Don't forget, content fuels everything; your website, all your marketing channels and your organic. It's key 🔑

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Did you think the UK's programmatic DOOH market was big enough at 29% of all campaigns? Think again! The market is expected to continue to grow over the next 18 months, with adoption set to rise to a whopping 36%!! 😱 This impressive growth is a testament to the medium's ability to revolutionise campaigns and leave an impact that actually matters. Not tried it yet? Give our team a shout to get started. #ProgrammaticDOOH #DOOHTrends #CreativeAgency #DigitalOutOfHome #AdvertisingAgency

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Features Tell, But Benefits Sell: 10 UK Brands Leading the Way. In the UK, many iconic brands have mastered the art of selling benefits, not just features. Whether in B2B or B2C, the best marketing focuses on what a product or service does for the customer, not just what it offers. Here are 10 UK examples showing how benefits sell: 1. Dyson Feature Advanced cyclone technology in vacuums. Benefit Dyson highlights cleaner homes with less effort, thanks to their innovative tech. 2. Tesco Clubcard Feature Collect points with every purchase. Benefit Tesco promotes savings and tailored discounts, making customers feel rewarded for loyalty. 3. Sky Q Feature Record and store multiple programmes with 1TB of storage. Benefit Sky focuses on convenience—watch your favourite shows anytime, anywhere. 4. Monzo Feature Instant notifications for spending. Benefit Monzo emphasises financial peace of mind, letting users track spending and avoid surprises. 5. Innocent Drinks Feature 100% natural ingredients. Benefit Innocent promotes the benefit of healthy, natural drinks that make it easy to meet your daily fruit intake. 6. BT Business Broadband Feature Fast and reliable internet connections. Benefit BT ensures uninterrupted business operations, helping companies stay productive and avoid downtime. 7. John Lewis Partnership Feature Extended warranties on products. Benefit John Lewis offers peace of mind, with their trusted “Never Knowingly Undersold” promise and superior service. 8. Deliveroo Feature Delivery from a wide range of restaurants. Benefit Deliveroo focuses on the convenience of getting your favourite meals delivered quickly to your door. 9. OVO Energy Feature Renewable energy plans. Benefit OVO promotes the emotional reward of making a positive environmental impact by choosing sustainable energy. 10. Jaguar Land Rover Feature Advanced off-road driving systems. Benefit Jaguar Land Rover sells the experience of freedom and adventure, with reassurance in all conditions. These UK brands show how shifting the conversation from features to benefits helps engage customers on a deeper level. Enjoyed this? Repost and follow Bruce Smith for more. – Marketing Directors – does this resonate with you? Anecdote Agency provide Top-Tier Design subscriptions to help your business grow. Search Anecdote Agency for more.

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Ladies and Gentlemen, Marketers and Entrepreneurs, let's gather around the hive today to talk about a concept that could be your 'buzz'ness partner in creating new mad-honey sales records – Pay-Per-Click advertising, or as we digital bees love to comfy it up – PPC. PPC is more than just a buzzword in online marketing.📱💻 • It is a tool. • It is a strategy. • It is, quite frankly, a ticket to digital marke-dome where well-crafted ads compete for visibility and clicks. Ever wondered why some websites seem to master the cryptic art of visibility? Here's a secret: They have simply harnessed the buzzing power of PPC campaigns. But let's not stop at simply spilling the nectar. Instead, let's go further to examine the dewy droplets that make PPC an essential weapon in your marketing arsenal: PPC allows for targeted marketing 🎯: Traditional ads broadcasted messages and hoped for a hit. PPC, on the other hand, is more sniper than shotgun, targeting users based on interests, demographics, and even location. Quick Results: SEO is terrific, but let's face it, it's a long game🕰️. PPC campaigns can deliver immediate visibility and instant traffic. Talk about fast food for your conversion rates! Budget Friendliness: Unlike running an endless money-draining ad, you pay only when a user actually clicks on your ad with PPC. It's like getting billed only for the sips of nectar you actually indulge in. Analytics: With real-time monitoring and data feedback, you can constantly tweak and finesse your campaign for maximum results. Information is power, and PPC gives you plenty of it 🔍. But here's a precaution from your friendly Hive moderator, PPC is no DIY project. It's a landscape that changes constantly, a game where rules evolve even as you play. To win, you need a team that understands how to harness its immense potential and transform it into tangible business success. As the marketing bees in The Marketing Hive, it's time we embrace the PPC power and create some sweet, sweet business success. Let's take flight, and navigate this intriguing marketing landscape together. 🐝 #PPC #DigitalMarketing #MarketingTips #TheMarketingHive

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Want the latest insights on consumer eCommerce behaviour as we head into Q4? We've got everything you need... In our new blog post, we analyse the latest data from IMRG to help unpick the trends and deliver actionable insights for your marketing strategy. #ecommerce #marketing #Q4 #data

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75% of B2B Buyers prefer a rep-free sales experience according to research by Gartner. It's been clear that the B2B buyer behaviour has been evolving fast since Covid. They want to do their own online research before talking to sales people. Buyers are using more channels than before, from websites to webinars. 66% of B2B buyers expect B2B website experiences to match B2C ones (BigCommerce). Unfortunately B2B buyers are frustrated with suppliers websites. Find out why with our latest report "The Big B2B Disconnect". https://lnkd.in/eyseQ_iB Bigfork ⭐   Serving up tasty B2B websites since 2010    #b2b #b2bmarketing #b2bwebsites #b2bmarketingstrategy #webdesign #b2bleadgeneration #digitalmarketing #manufacturingmarketing #manufacturinguk #automotivemarketing #software #saas #construction #financial #biotech

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PushButtonPodcasts & Zaniver ⚡️ Watch the success story on how we've been generating sales-opportunities for Push Button Podcasts and also booking guests for their own podcast 🎙 👉 https://lnkd.in/ej-XdMPj #coldemail #clientsuccess #zaniver

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The GDMA recently released their international benchmark report for email (based on a roll up of the whole of 2023) which I thought could be interesting to share for all those marketers and business owners in my network that are involved in email. Link is here if it is helpful to anyone - https://lnkd.in/ex2sksM6

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