Sarah Jayne Burke’s Post

On Wednesday, I attended Meta's Marketing Summit down at their Brock Street office and it was jam packed with content! I really enjoyed the panel sessions, talking all things Advantage+ Shopping, as well as utilising creator content within your Meta campaigns. This is something that we absolutely live by at Journey Further and have seen great success with. Excited for the Creator Marketplace to be released 👀 The three main takeaways from the day were: 💫 Reels - this won't be new to anyone currently advertising across Meta, but there is a key focus on Reels at the moment. Utilising this placement is an opportunity to scale, combining that with creator content will be key to improved performance 💫 Performance 5 - if you're not living by best practices, why not? If you are, don't just rest there. Testing is key 🔑 💫 Measurement - ensure you're measuring your Meta campaigns effectively through measurement studies such as search lift studies

This video is real marketing stuff. Not a hack, not a tactic, it's a story! TL;DR: Meta pushed out the product-level videos, which is a feature that allows you to work with product catalogs that have videos in them. Pain points solved: - This is how you win from a creative standpoint and overcome creative fatigue. (performance 🆙) - This is how you innovate with dynamic media and creative testing. 🧪 - This helps you prove that paid social stands as a performance channel in the customer journey funnel. 🤹 - This helps your team be operationally efficient. 💁♂️ We are one of the first Meta marketing partners to support product-level videos, and we've been running extensive tests with this new feature. Hunch has positioned itself as a strong partner for Meta's product-level videos and beyond. And this is how we help you get the most out of your advertising budget. Kudos to Nikola Milosevic and Filip Ognjanović for outstanding work. Excited to see what's new to come. The feedback we've received so far is amazing!

While we were busy at ADworld Experience in Bologna, Meta released a couple of updates for catalog-based ads in Ads Manager. The first one requires careful consideration before using it. 1. Product set expansion (my name) When setting up a product set, there's now an option to let Meta advertise products not included in the set (these are supposedly shown less often than your default products). Meta says this could help lower the cost per result… However, if we’ve specifically chosen to promote certain products, and the ad text is written for that group, I think I’ll keep this setting OFF in most cases. 2. Dynamic Media: If your catalog contains videos of products, turning this ON lets Meta decide whether to show images or videos in the ads. A similar option also exists under the Advantage+ creative enhancements, which seems odd, and I guess Meta might address that. As we’ve discussed before, adding videos to Meta catalogs can be tricky, but if available, I’d recommend using this feature. Note: Once this feature is enabled, clicking the Edit button reveals more options: "Automatic video cropping" and "Always show videos" (the latter only appears if you're using the single image format). These were OFF by default for me, but it’s worth checking just in case. What do you think of these features? Will you use them?

Meta is still publishing Ads Manager updates. Here's how to find them... Last year, Meta removed the option to view Ads Manager updates from the help menu. While it’s still not listed there, you can still access the feed of updates. And while we’re not getting as much volume of these updates as we did a year ago, it seems to be picking up now. Here’s a simple workaround to access these updates. While in Ads Manager, go to the address bar. After "campaigns?" in the URL, remove everything else and paste the following: launch_help_tray=RELEASE_NOTES Hit enter, and you should see the Ads Manager updates on the right. I’m getting a couple of updates for April and a couple more for March. Here are the most recent two: Show ads on Instagram profile reels You can now advertise within the Reels feed of public Instagram profiles. Meta's delivery system will place your ads in profiles where they're likely to perform best. Opt In to Notifications on Messenger We are introducing the ability to opt into receiving notifications on Messenger about your ad or ad account. These updates can be really helpful for keeping up with changes. Another way to keep up, of course, is to keep following my videos!

If you've been told, "You can't get better than 1:1 ROAS in Meta," you're being lied to. Here's the mistake we see too many DTC brands (or agencies working with brands) make: ➝ Running highest volume awareness campaigns to boost metrics ➝ Not getting efficient conversions and direct business impact ➝ Blaming the "algorithm" and not running enough creative We refuse to make that mistake — you need a fundamentally different process for fundamentally different results. Here's how we operate at Kynship: 1. Using financial forecasting to set benchmarks If you don't know first order profitability (based on unit economics), how can you expect to run profitable ads? This is where most agencies mess up, not digging into your numbers and creating an accurate forecast based on profitable CPA targets. 2. Collect and source as much creative as possible Anything you have in Google Drives, Dropbox folders, ad accounts, etc. is creative leverage. In most cases, we also supplement existing creative with influencer seeding to generate a large volume of native, organic content to be leveraged in ads. 3. Leverage high volume against cost controls Remember our forecasting and profitable CPA targets? We're setting those as benchmarks in your Meta ads, then pushing as much creative as we can to unlock potential winners. By using cost controls, anything Meta spends against will be profitable, meeting your target ROAS (whether it's 1:1, 2:1, 3:1, etc.). Any questions about our performance marketing approach? Let me know 🤝 

If your Meta ads aren’t converting, you might be falling into a few common traps. First, is your message clear? You need to tell people what you do, who it’s for, and how it helps them. Without this clarity, they’re likely to keep scrolling. Confusion doesn’t lead to conversions. Second, are you testing enough? If you’re not experimenting with new images, videos, and headlines regularly, you’re leaving potential results on the table. What worked last month might not work now. Keep testing and learning. Are you treating your entire audience the same? Big mistake. Different segments have different needs, so tailor your message to speak directly to each one. The more personal it feels, the better. And remember: less is more. Trying to cram too much information into one ad is overwhelming. Focus on one clear, compelling message that sticks. Simple is powerful. Don’t forget the first three seconds! You need to grab attention fast. Whether it’s a strong hook or an irresistible question, get them to stop scrolling. That’s half the battle won. And finally—don’t skip the call to action. Without a clear CTA, how will people know what to do next? Make sure it’s direct, simple, and leaves no room for confusion. Here’s the fix: →Start by identifying your audience’s pain points.   →Use real-life stories or examples to show how your product solves their problem.   →Test new creatives consistently, and keep your messaging simple yet impactful. I’m offering limited spots for my premium Meta ads scaling service. If you’re serious about scaling, send me a DM with “AD SUCCESS” to get started!

Complicated does not mean better or more sophisticated! I see it too often when I dive into ad accounts and see too many campaigns, with multiple ad sets and lots of ads. It's overkill, and half the time they only have a small budget. Businesses wonder why their campaigns are not working, because it's even confusing Meta! Businesses freak out when they are not getting results, so start tweaking, meddling, editing and duplicating! If you have a daily budget of between £15 - £40 per day* and you're looking to generate sales or leads, do this: 👉🏻 Use Sales or Lead Generation campaign objective (based on small budget this is the best strategy) 👉🏻 Optimise for your end goal eg purchase or lead 👉🏻 Create 1 ad set (ideally use Meta's Advantage + Audience and let them do the hard work!) 👉🏻 Test 1 thing at a time! 👉🏻 Use 2-3 ads 👉🏻 Be patient! If you have £50+ per day* and are an e-commerce brand you should be utilising Meta's Advantage + Shopping Campaigns. This is what you need to do: 👉🏻 Set up your campaign 👉🏻 Set your budget 👉🏻 Do not mess with audience or placements (unless you are using the audience suggestion feature). Let Meta learn about your audience through optimisation and testing 👉🏻 Have up to 6 ads to test at a time 👉🏻 Sit on your hands! ASC+ is all about long game! It can take a while for Meta to optimise. If you have a smaller budget and a shorter time frame I would recommend running Sales campaigns optimised for manual setup. *These suggestions are based on brands who have their Business Manager set up correctly, the Meta Pixel active. Need help with your ads? Drop me a message.

DID YOU KNOW... That we have our very own dedicated Meta Rep we work with on a weekly basis? Yes, that is correct – a direct contact at Meta we work with to ensure your campaigns are optimised! This also allows us to gain insider information and first-hand knowledge of changes, new features, and initiatives that have not yet been released. We are also the ONLY ones to manage your campaigns. We don’t outsource our services; they are all done in-house! If you're ready to ditch the struggle of paid ads, generate sales and increase your income without the hassle, please click the link! social créatif | www.socialcreatif.com.au

DID YOU KNOW... That we have our very own dedicated Meta Rep we work with on a weekly basis? Yes, that is correct – a direct contact at Meta we work with to ensure your campaigns are optimised! This also allows us to gain insider information and first-hand knowledge of changes, new features, and initiatives that have not yet been released. We are also the ONLY ones to manage your campaigns. We don’t outsource our services; they are all done in-house! If you're ready to ditch the struggle of paid ads, generate sales and increase your income without the hassle, please click the link! social créatif | www.socialcreatif.com.au

Do you ever look at the big players in your niche and think that they've got all their marketing nailed and they can do no wrong? Think again! Even the very big brands that we've talked to and audited have all had fundamental basic errors in their Meta® ad campaigns. And it's not really that surprising. Meta® is a complex beast after all, requiring a very specific, ever evolving, skillset. If you are investing in Meta® ads then it is so important to ensure that your ad objective aligns with your goals. Whilst thousands upon thousands of website visits may sound great, it's a lot less appealing when you realise that those visitors are just browsing, and not buying - especially when your goal is product sales. Quite simply, running ads to the wrong objective is not an effective use of your ad budget. If you'd like to chat through further, any aspect of Meta® advertising, my DMs are always open 😊 xxx -------------- Vikki Hone - eNVi Media Ltd ✨ The value-based agency that you’ve been dreaming of ✨ Scaling lifestyle brands, viably and joyfully Head to my profile, ring my 🛎️ xxx #eNViMedia #DigitalMarketing #Ecommerce