Jon Loomer’s Post

Meta has announced new features for ad management! Businesses may soon have the option to turn off comments on ads and control which profiles their ads appear on, expanding these controls from Instagram to Facebook. They go on to say that "we understand this functionality can be important for brands when running sensitive campaigns or during periods of heightened sensitivity. Comment controls are currently available to a limited number of businesses, and we will continue to test and iterate on this functionality and its availability." Would you consider limiting who can comment on or see your ads? First spotted by Meta Ads Enthusiast Bram Van der Hallen. [Image description: A screenshot of a Meta (formerly Facebook) Ads Manager interface, specifically within the "Ad Set" settings. A section is highlighted in red, titled "New: Control comments on your ads." It mentions a new feature allowing businesses to turn off comments for Facebook and Instagram feed ads. Below, there are two radio button options: "Public (default)" allowing anyone to comment, and "No one," which disables comments. The interface is in "Draft" mode, as indicated by the blue button in the top-right corner.]

🚨 Shocking Truth Behind Why Meta Ads Failed to Perform Awesome 🚨 Many marketers make investments closely in Meta (Facebook) ads watching for pinnacle-tier outcomes—but frequently face disappointing overall performance. 🤔 So, what’s going wrong? Here’s the truth that no person talks approximately: 🎯Ad Fatigue: Repetitive content can turn off your target market. If they see the identical ad over and over, it’s best herbal they’ll start ignoring it. Refreshing creatives often is crucial! 🎯 Broad Targeting: Casting too wide a net can water down your outcomes. Narrow concentrated on would possibly appear proscribing, but it guarantees your advertisements reach folks who are genuinely interested. 🎯 Lack of Testing: A/B trying out is crucial. Without trying out, you’re playing on assumptions. Testing exceptional factors (photos, headlines, reproduction) helps refine what works. 🎯 Misaligned Objectives: Setting the incorrect objective (e.G., traffic vs. Conversions) can skew consequences. Make certain your campaign goals align with your goals. 🎯 Ignoring Trends and Updates: Meta frequently updates its ad platform and algorithms. Ads that labored a year in the past may flop today. Keeping up with traits can save you this. The Solution? 🔍 Continuously optimize your method! A well-dependent checking out approach, clean creatives, and keen attention to Meta’s algorithm modifications can flip round those lackluster results. Have you encountered those challenges in your Meta ads? Share your revel in beneath! 👇

There's a buzz about Meta introducing ads on Threads, their text-based social media app, but specifics are still under wraps. Here's what we know so far. Industry sources suggest ads could appear as early as the second half of 2024. Meta itself hasn't confirmed this officially, but talks with advertising executives point in that direction. Ads are likely to be incorporated into Meta's existing ad platform, Advantage+. This would streamline things for advertisers who already use Advantage+ for Facebook and Instagram campaigns. They could potentially transfer budgets and leverage existing ad strategies for Threads. The exact format of the ads remains unknown, but industry speculation leans towards in-feed placements. This means ads would likely show up within the regular flow of content users see while scrolling through Threads. Beyond in-feed placements, specifics like image or video ads, character limits, or interactive features are unclear. Key Takeaways: 1. Threads holds promise, with a fast-growing user base. However, long-term user engagement is uncertain. Marketers should be optimistic about the potential but cautious about jumping in right away. 2. If ads do launch in 2024, consider using them for brand awareness initially. This approach minimizes the risk of annoying users with overly promotional content. 3. Initially, consider repurposing content from other platforms like Facebook or Instagram for Threads ads. This saves on production costs while testing the waters. My Thoughts: It's a gamble. Threads has undeniable initial popularity, but long-term success is uncertain. Launching ads right away could capitalize on the initial buzz, but it risks alienating users and jeopardizing future growth. Meta needs to strike a balance. They can introduce ads, but they must do so carefully to ensure they are relevant and don't disrupt the user experience. If they can achieve that, Threads could become a significant advertising platform. But if they prioritize ad revenue over user experience, it could backfire. What do you think? Will Meta find the right balance? #Threads #SocialMediaMarketing #DigitalMarketing

How I Create Viral Meta (Facebook) Ads That Make Money. After testing thousands of ad creatives, I've developed a 7-part strategy that any brand can use to create viral ads that make real money. Here it is: 1- The Hook: The goal here is to get their attention within the first second. Otherwise, I'll have the best ad ever that nobody sees. • Starting with dramatic effects. • Experimenting with crazy ideas. 2- Pain Point: I research exactly what keeps my customers up at night. • Agitating the problem from the hook. • Positioning my product as the solution. 3- Product Introduction: I've warmed them up, now it's time to position myself. • Introducing mystery - keeping them guessing. • Showing how the product will solve their problem. 4- Product Demo: The goal is to get them to imagine life with the product in their hands. • Unboxings work great here, or routines. • Giving them a reason to hang on. 5- Features: I've got them interested - now I hit them with the product benefits to make them wet with excitement. • Highlighting the product's top features. • Showcasing exactly what's in it for them. 6- Social Proof: There is nothing more powerful than social proof. Nobody wants to be the first to test the waters. • I stack up as many testimonials. • Showcasing people they can relate to. 7- Call To Action: Now I've got them licking their lips with intrigue. It's time to make that attention count. • Telling them exactly what to do. • Being bold and direct. I hope this was helpful. Don't Forget To Follow Me For Regular Tips & Updates. #facebookads #metaads

Big Meta Ads Update! ⚡ Meta is officially testing a new feature that lets businesses turn off comments on their ads. 🤐 This feature gives you more control by allowing you to manage comments on all Facebook and Instagram feed ads at the ad set level. You can either keep comments public (the default) or set it so no one can comment. What do you think about this change? 💭 Could this help reduce spam or limit engagement? . . . . . . 🚨 Want to stay ahead of the game with Meta Ads? Follow me for the latest updates, tips, and tricks to level up your ad strategy!

Stop running ads on meta right now if this isn't clear to you! Advertising hasn't been cheaper than today. Meta has given people the power of putting their products in front of millions of people. And meta makes so much money from it. Then why doesn't it work for some people. Only and only because you are different enough. Instead of technicals of meta, lets talk about humans and their nature. Imagine a person shows interest in a perfume brand on meta. What meta algorithm does is bombard that person with perfume ads. So now to sell your perfume you're in competition with 20 different brands selling the same thing. How do you stand out? How do you make sure your brand is here to stay. Here's the solution to that. 1. Be very clear and consise how do you want your brand to be perceived and make ad creatives accordingly. Make sure you have a thought in your head that you want your customers to think of you. 2. Be different. In this crowded lobby of advertisers, you need to stand out. Search for some hooks. Make your ad creatives aestherically appleasing. GRAB their attention. Keep in mind. Meta is rich because people dont get this above.

FACEBOOK'S NEW UPDATE! This week, a new Facebook update finally hit one of my clients' ad accounts. The primary text section of the ad is now limited to 125 characters! It's becoming increasingly clear that META wants us to focus mostly on the creative aspect and less on other areas of the ads manager. - I'm talking about no more: - Adjusting placements - Adjusting interests - Long copy First, they rolled out the Advantage+ campaign, which handles targeting and placement. This was META's way of saying, "We're going to handle who we want to target and where. All you need to do is focus on the ads." With the limit on characters, it's evident that these platforms will become more creative-focused. You will see many more brands focusing on producing high-quality creatives within the next couple of months. For companies who are not doing so, it's time to buckle down and get started.

Here are fatal errors in Meta ads that could cost you millions: ● Creatives don’t connect with the target audience: If you develop an ad and its creativity doesn’t connect with your audience, you’re going to waste time and money. You need to know the pains and interests of your audience ● Poor use of ad formats: If you don’t choose your ad formats wisely, they will appear pixelated or cut off. This diminishes your customers' trust. I don’t need to explain how this makes you lose money, do I? ● Too many messages: When an ad has too many messages, it loses power. Keep it simple. ● It might seem like child's play, but you’d be surprised to know that even HUGE brands still make these mistakes that cost them literally MILLIONS of dollars. ………………………………………….. Hi there! I’m Alda.I share valuable content like this every day. I specialize in Scaling DTC Brands with Meta Ads. Follow me if you’re interested in this content.

Simple Meta change could make you £10,000's And all you need to do is change this setting Dynamic Creative (Facebook Ads) is where people lose out on straight cash. As Meta adds features, some tank, never to be used again, others prevail and every now and then something becomes so impressive, it's hard not to use. This is where Dynamic Creatives come in - we have found it to increase our results by 37% based on our other campaigns. Want to lear more? Drop me a follow

🔄 Important information for Meta advertisers 🔄 Meta is making changes again. This time, we are getting a new feature called ‘Automatic Adjustments’ for advertising campaigns. What you should know.... 📌 The system will automatically adjust your campaigns without warning, namely: 🔸 automatic budget rearrangement between ad groups, 🔸 adjusting bids up or down; 🔸 change targeting settings and resume or suspend old campaigns; 🔸 automatic scaling of successful campaigns or combining several campaigns into one. What it means for advertisers: ✅ Saving time on manual management; ✅ Optimisation based on machine learning; ✅ Possible better return on investment (ROI); ❌ Loss of full control over advertising campaigns; ❌ Unexpected changes in settings and budgets; ❌ Possible deviations from the original strategy. ⚠️ By default, the feature is activated for ALL advertising accounts How to deactivate: 1). Go to Ads Manager 2). Open the campaign settings 3). Find the section ‘Campaign Budget Optimisation’ 4). Turn off the ‘Automatic Adjustments’ option. 💡 Tip: Check your campaign settings regularly to avoid unwanted changes.