Vikki Hone’s Post

I Spend 3,14,881 Rs in 2 Months on Meta Ads, Generated 52 Lakhs in 2 Months this is the power of Meta.. - Not All Leads are convertible - Not all enquiries are convertible There will me up and downs in Ads. We have to play the game according to that. Meta helps to reach people as much we can but 90% of conversions depends on our Customer handling, Creatives, Offers. I help people to set up meta campaigns DM For Free one on one Business consulting

Local business owner: if your marketing agency is just "creating and managing" Meta campaigns... fire them. Seriously. Here's why: It's almost 2025, and content is like the new oil. A few years ago, success in advertising campaigns was all about media buying a.k.a targeting the right people, at the right time. Today Meta's algorithm is so advanced, that they handle that for you. What actually makes or breaks campaigns? Creatives. Think of creative content as bait, the algorithm as the casting and the market as the pond. A good bait (great content) will attract the best fish (leads) even if they are a bit further away. Weak bait (bad content), on the other hand, will miss your best customers even if they are right in front. The danger? Meta's algorithm can't actually tell if the wrong people are engaging, so a bad ad will result in low quality leads, and Meta will keep finding more of them. Keep it in mind for when your agency starts blaming Meta for the bad quality leads. Want to start experiencing real results? Shoot me a DM.

I received an e-Mail from META that scared me! . . . I recently received an email from Meta claiming that using Advantage Plus placements can boost your ad results by an impressive 133%. This catchy claim suggests that a simple tweak could significantly improve your ad campaigns. However, there’s an important nuance to consider before jumping on board. Advantage Plus placements, previously known as automatic placements, allow Meta to show your ads across all available options, including Facebook feeds, Instagram stories, and the Audience Network. While this might lower your cost per action, it's crucial to note that these lower costs often come from cheaper, lower-quality placements that may not convert as well, potentially skewing the results. Meta's push for Advantage Plus placements is partly driven by their need to fill ad inventory and increase revenue. While this approach can be beneficial for conversion-focused campaigns, manual placements on high-quality options like feeds and stories are often better for non-conversion objectives. Understanding when to use each type of placement can help you achieve the best results for your business. …………………………………………………………………………………………………………… I am Hubaira and I assist you in growing your agency to $50k MRR in 3 months. DM me "Agency" for a free 15 min consultation

Frustrated with your ads attracting unqualified people? Here's the solution you've been waiting for: It's almost 2025, and content is like the new oil. A few years ago, success in advertising campaigns was all about media buying a.k.a targeting the right people, at the right time. Today Meta's algorithm is so advanced, that they handle that for you. What actually makes or breaks campaigns? Creatives. Think of creative content as bait, the algorithm as the casting and the market as the pond. A good bait (great content) will attract the best fish (leads) even if they are a bit further away. Weak bait (bad content), on the other hand, will miss your best customers even if they are right in front. The danger? Meta's algorithm can't actually tell if the wrong people are engaging, so a bad ad will result in low quality leads, and Meta will keep finding more of them. Keep it in mind for when your agency starts blaming Meta for the bad quality leads. Want to start experiencing real results? Shoot me a DM!

Content is king!

More video updates coming to Meta campaigns 📲 For many retailers, dynamic catalogue campaigns drive the most revenue making them key within any social strategy, and now they're getting smarter 👏🏻 Meta are now updating your catalogue feeds with videos from your website using automated software to enhance the delivery of these campaigns. The aim of these updates are to increase reach and improve conversion rate. You are able to opt out of these changes, however, we at Visualsoft Ltd saw great success over peak with Meta's campaign updates last year, so if you can invest in your content, now's the perfect time. Don't forget, content fuels everything; your website, all your marketing channels and your organic. It's key 🔑

Quick tip for running ads on Meta: optimize for what you want! Don't expect purchases if you're only optimizing for cheap traffic. Remember, the algorithm is smart, but it can't read your mind. Your conversion rate is only as good as the source of your traffic. Not to mention, they are running a business and they charge a premium for purchase optimizations. The leads are higher quality. Put simply. . . Optimizing your ad for traffic tells Meta to find the people most likely to engage with your ad and who demonstrate a history of page view behavior. If you want to optimize for purchases, Meta will find the people most likely to engage with your ad and demonstrate a history of purchase behavior. When it comes to running ads on Meta, you get what you ask for. So, make sure to optimize your ads for your desired outcome. #digitalmarketing #advertising #Meta

While we were busy at ADworld Experience in Bologna, Meta released a couple of updates for catalog-based ads in Ads Manager. The first one requires careful consideration before using it. 1. Product set expansion (my name) When setting up a product set, there's now an option to let Meta advertise products not included in the set (these are supposedly shown less often than your default products). Meta says this could help lower the cost per result… However, if we’ve specifically chosen to promote certain products, and the ad text is written for that group, I think I’ll keep this setting OFF in most cases. 2. Dynamic Media: If your catalog contains videos of products, turning this ON lets Meta decide whether to show images or videos in the ads. A similar option also exists under the Advantage+ creative enhancements, which seems odd, and I guess Meta might address that. As we’ve discussed before, adding videos to Meta catalogs can be tricky, but if available, I’d recommend using this feature. Note: Once this feature is enabled, clicking the Edit button reveals more options: "Automatic video cropping" and "Always show videos" (the latter only appears if you're using the single image format). These were OFF by default for me, but it’s worth checking just in case. What do you think of these features? Will you use them?

Hey everyone, today is CREATIVE DAY, so my designer and I decided on new, real creative variations. I always test 3 angles in one test. I use Dynamic Creative with broad targeting in a Campaign Budget Optimization (CBO) campaign. Benefits: If Meta doesn't allocate spend to the creative, it means: 1. It doesn't meet their business objective of user retention and 2. It doesn't meet our objective of conversions. By the way, you can also see this in the CPMs -> high CPMs (compared to average) and low frequency = bad ad (for Meta). What is your way of testing creatives? ----- Are you an beauty ecom brand doing 6-7 figures+? If yes: idk why you're reading this post, just let me run your facebook ads... trust me we'll do a MUCH better job. DM me

Stop running ads on meta right now if this isn't clear to you! Advertising hasn't been cheaper than today. Meta has given people the power of putting their products in front of millions of people. And meta makes so much money from it. Then why doesn't it work for some people. Only and only because you are different enough. Instead of technicals of meta, lets talk about humans and their nature. Imagine a person shows interest in a perfume brand on meta. What meta algorithm does is bombard that person with perfume ads. So now to sell your perfume you're in competition with 20 different brands selling the same thing. How do you stand out? How do you make sure your brand is here to stay. Here's the solution to that. 1. Be very clear and consise how do you want your brand to be perceived and make ad creatives accordingly. Make sure you have a thought in your head that you want your customers to think of you. 2. Be different. In this crowded lobby of advertisers, you need to stand out. Search for some hooks. Make your ad creatives aestherically appleasing. GRAB their attention. Keep in mind. Meta is rich because people dont get this above.