Mike Young’s Post

We are entering the magical season of TV advertising, when super attractive 20-somethings are seen outside their million-dollar houses, being surprised with Holiday gifts of Jaguars, Lexus and Audis by their equally attractive partners. Its all very nice, but I have a few questions...   1. How do 20-somethings afford these huge, expensive houses and cars? 2. Who makes an expensive purchase like that without consulting their spouse? 3. Did the buying spouse trade-in their partner’s car, without the receiving partner being aware? If so, what happened to all the stuff in the center console?   I assume that these relationships are very one-sided, financially, with total power awarded to the gift-giving sugar-daddies/mamas whose ill-gotten gains come from the illicit drug trade.   It makes me wonder what’s going on when the cameras aren’t rolling. I suspect the trophy spouses are being kept against their will, being forced to endure endless indignities at the hand of their dominant, crime lord masters.   The vehicles, like the expensive clothing and jewelry, are really just bribes meant to buy loyalty, obedience and silence.   Yes. Behind every Lexus under a big red bow, is a depressed submissive spouse sobbing quietly in the shower, unable to leave the house or contact their family. Merry Christmas from the luxury car manufactures everyone!

There's almost always a flavor of the week in advertising. How many "Apple-style" commercials are out there today? Old Spice had its moment with "The Man Your Man Could Smell Like", and there were about a billion and a half imitations. It's been 12 years since Dollar Shave Club dropped its first spot, and brands are still trying to emulate it. What worked for someone else worked because of that brand/product's unique attributes, the moment in time and, most importantly, because it was a novel approach at the time. When it comes to advertising, imitation is not flattery. At Clum Creative, we help you to create your own flavor.

When national TV became available and the 30 second commercials became the advertising standard there was not enough time for the companies to match the reality and outside perception. More importantly for large companies spending mega bucks it actually didn't really have to match up. So, the focus for all marketing and advertising shifted to simply getting the prospect's attention. That is when advertising lost its focus on selling... and instead, shifted its focus to creativity. It is called the era of the brand-builders... and in the 1950s, 60s, and even into the 70s, which was built around slogans! That's when slogans became the de facto marketing standard that is still in use today I spotted a home remodeling company ad that continuously emphasized their work was of the…. “ highest quality.. fairly priced, guaranteed 100% satisfaction. “ Well, I would hope so!” Would you hire ANY remodeler who didn't provide all of those as a standard part of their service?  Of course not!  This is ALL jargon... drearily commonplace... lacks power to evoke interest through overuse or repetition. “Well, I would hope so!” Most ads today are nothing more than a jargon-fest! The problem is that if your company has an exceptional inside reality... …….and you're using the same jargon as everyone else. Then the outside perception is that you're all the same. And that's when prospects default to the lowest price!  Price now becomes the only determining factor. You must ask yourself honestly WHY anyone would choose you over your competition?

When national TV became available and the 30 second commercials became the advertising standard there was not enough time for the companies to match the reality and outside perception. More importantly for large companies spending mega bucks it actually didn't really have to match up. So, the focus for all marketing and advertising shifted to simply getting the prospect's attention. That is when advertising lost its focus on selling... and instead, shifted its focus to creativity. It is called the era of the brand-builders... and in the 1950s, 60s, and even into the 70s, which was built around slogans! That's when slogans became the de facto marketing standard that is still in use today I spotted a home remodeling company ad that continuously emphasized their work was of the…. “ highest quality.. fairly priced, guaranteed 100% satisfaction. “ Well, I would hope so!” Would you hire ANY remodeler who didn't provide all of those as a standard part of their service?  Of course not!  This is ALL jargon... drearily commonplace... lacks power to evoke interest through overuse or repetition. “Well, I would hope so!” Most ads today are nothing more than a jargon-fest! The problem is that if your company has an exceptional inside reality... …….and you're using the same jargon as everyone else. Then the outside perception is that you're all the same. And that's when prospects default to the lowest price!  Price now becomes the only determining factor. You must ask yourself honestly WHY anyone would choose you over your competition?

TRUSTED BRANDS? MAYBE. TRUSTED ADVERTISING? NO. Profit Above All Else, OR simply a mistake? You decide. This information is from the very valuable site #TINA.org – Truth in Advertising. 😯 #1. Goop – Gwyneth Paltrow Truth in Advertising: “If It Sounds Too Good to be True, It Is TINA.org has compiled more than a dozen examples that show Goop was violating the 2018 Stipulated Judgment, all of which are available at https://www.truthinadvertising. org/goop-2020-database/. In short, the above examples make clear that despite a monetary penalty and court order prohibiting Goop from making deceptive and unsubstantiated marketing claims, Goop continued to deceive consumers with inappropriate health claims in order to sell products. The products included hormone balancing, detox, hair loss, anxiety, depression, OCD and others. © Truth in Advertising 2023. Goop-2020-Complaint-Letter_Redacted.pdf 😲 2. Coach Handbags Truth in Advertising: Coach Deceptive Sales on Products TINA.org visited the Clinton, CT store on a weekly basis for more than SIX months (from February 17, 2017 to August 28, 2017) in order to track the advertised pricing for a sampling of five products. Not once during the entire 29-week investigation did any product in TINA.org’s sampling sell for the advertised “regular” price. A summary of the investigation findings is below: Product                           Advertised “Regular” Price / Advertised “Sale” Price Men’s Hamilton Bag             $450.00                             $139.50 - $169.15 Women’s Lexy Shoulder Bag  $395.00                             $117.60 - $189.50 Women’s City Zip Tote            $295.00                             $ 82.50 - $119.00 Women’s Accordion Zip Wallet $250.00                           $ 54.00 - $ 79.00 Women’s Corner Zip Wristlet  $75 - $85.00                     $19.00 - 25.00 😯 3. Bob’s Discount Furniture Truth in Advertising: Beware “Interest Free” Offers Bob’s Discount Furniture deceptively advertised its financing by failing to clarify that interest on unpaid balances would be high and back-charged from the date of purchase. Consumers were also required to pay more than the amount shown on their monthly bills to actually avoid interest. Bob’s Discount Furniture paid refunds to consumers. © Truth in Advertising Oct 2023. https://lnkd.in/euRbv7M6 Have you encountered misrepresentation in advertising? Has this opened your eyes? Do you know companies that operate with "Profit Above All Else?". #stoppingovershopping #financialtherapy #financialcoach #mentalhealth #money #deceptivemarketing --------------------------------------------------- 👉 FOLLOW ME: https://bit.ly/3JikwYD 💥 I’m Carrie with 30 years in financial services & money psychology. 🔺 Are you looking to shift to peace, success, and confidence? 🔺 Become more cynical about brand promises to change your life.

Henry Ford said this about Advertising ⬇ "A Man who stops advertising to save money... is a man who stops a clock to save time." 🕰 In other words... it doesn't work. If you're having a bad month in sales, the last thing you want to do is pull back into your shell and cut the ad budget. Your sales most likely would have been much worse had you not advertised at all. Plus, you're just killing any momentum that you're building towards the future. Your ads are going to have some natural ups and downs, especially after a major sale. You've just got to trust the process and make sure to look at the big picture. If you want 100+ Winning Ad Creatives that we used to generate over 100 million in sales in 2023, then Comment the word "CREATIVE" 📥

The advertising industry is a very award-celebrating industry. Clios, Andys, Effies, Mobius, Lions, Cubes, Shortys… you name it. The industry like to award itself. And so they should do. It is a hard job to be creative all the time. But what is with the real target group of advertising, the consumers? It there a people's choice award like in other industries? 🤐 This fact inspired me to the following cartoon, and Darren Woolley when we discussed “How many awards are too many awards?” Read more under: https://lnkd.in/e6t5nvHi

On the latest episode of How I Grew This, Shobeir Shobeiri, senior director of business development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile. 🎧 Tune in: https://lnkd.in/ec-SNaD7 #advertising #mobileads #mobilegrowth #howigrewthis

🤔 Have you saved your spot for "Advertising Post 3PC Deprecation: How to Adapt Your Campaigns" on Feb. 27? It's not too late! Join our live session or register now to receive a copy of the recording to watch at your own pace! Register now: https://bit.ly/48kD84m #heyadroll #advertising #cookies #3pc

Advertising – is it for the seller or the consumer? By nature, all advertising is intrusive. This sentiment can be gauged by the popularity of ad-blockers and popup-blockers that are so popular.   Ethan Zuckerman, the inventor of the pop-up ad has even apologised to the world for creating the most hated form of advertising. Be it cinemas, Tv or Youtube – ads strike right in the middle of a climax and to add insult to injury are 20-25% louder than the content you were watching. That certainly is some use of your Dolby Atoms 5.1 system. There are cases when advertising is not considered an intrusion. These are ads in a fashion magazine and trailers in a cinema hall for the next set of changes. There is however another use case, an ad for a product that you intend to buy. But then, there are ads that you enjoy watching but have no intention to buy the product (just yet). Is advertising stealing (or paying for) the consumer’s attention or giving them a choice. So, what’s an ad that you enjoyed recently? #digital #advertising #popups #adblockers #marketing #attention #strategy