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CEO of 43Twenty & The Streaming Wars | Content Marketing & Promotion for B2B Media & Entertainment Companies

Let's play in each other's sandbox...contnet licensing is a savvy, cost-effective way for platforms to engage viewers without the steep costs of endless originals. 🟢 Licensed Content Drives Engagement: - Netflix says licensed shows made up 45% of viewing time in early 2023. Across all platforms, nearly 75% of watch time goes to licensed content, per Mitch Metcalf. - Key stat: 70% of streaming time focuses on just 1,000 top titles 🟢 Financial Wins for Platforms & Viewers: - Shows like Suits thrived on Netflix after debuting on Peacock, proving the power of cross-platform availability. - Older shows with lots of episodes keep users hooked longer, cutting costs on new originals while maximizing engagement. - Licensing classic shows satisfies fans’ growing appetite for their favorite content—a win-win for studios and viewers alike. 🟢 Strategic Shifts in Streaming: - Platforms are trimming costs with selective removals while still growing their libraries (Peacock, Hulu, Disney+ are up since 2021). - Licensing supports revenue while easing the financial burden of the constant production of shiny new objects. PS: For the love of all things holy, if somebody knows who actually owns the rights to the sitcom Growing Pains with Alan Thicke, please let me know. I am ready and able to get this show onto a (legal) streaming platform.

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Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This would mark a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its critical acclaim.

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VP of Content Strategy & Distribution | Award-Winning Creative Executive, New Media Marketing Expert

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