Bob Hutchins, MSc’s Post

In a strategic move to mitigate significant financial losses, Apple TV is set to license its movie content to other streaming services. This shift not only reflects the evolving landscape of digital entertainment but also highlights the increasing competition among platforms. By broadening access to its exclusive titles, Apple aims to generate additional revenue and enhance its market position. For a deeper dive into this development and its implications for the streaming industry, read the full blog post here: [Paramount Boss on Gladiator II, Scary Sequels, and Wicked Showdown](https://ift.tt/Kmcl8Ii).

Let's play in each other's sandbox...contnet licensing is a savvy, cost-effective way for platforms to engage viewers without the steep costs of endless originals. 🟢 Licensed Content Drives Engagement: - Netflix says licensed shows made up 45% of viewing time in early 2023. Across all platforms, nearly 75% of watch time goes to licensed content, per Mitch Metcalf. - Key stat: 70% of streaming time focuses on just 1,000 top titles 🟢 Financial Wins for Platforms & Viewers: - Shows like Suits thrived on Netflix after debuting on Peacock, proving the power of cross-platform availability. - Older shows with lots of episodes keep users hooked longer, cutting costs on new originals while maximizing engagement. - Licensing classic shows satisfies fans’ growing appetite for their favorite content—a win-win for studios and viewers alike. 🟢 Strategic Shifts in Streaming: - Platforms are trimming costs with selective removals while still growing their libraries (Peacock, Hulu, Disney+ are up since 2021). - Licensing supports revenue while easing the financial burden of the constant production of shiny new objects. PS: For the love of all things holy, if somebody knows who actually owns the rights to the sitcom Growing Pains with Alan Thicke, please let me know. I am ready and able to get this show onto a (legal) streaming platform.

#AmazonPrime leads streamers with over 14,000 titles according to an article by #TheMorningBrew. #Netflix is next with around 6,500 titles. At the bottom of the pack are #ParamountPlus with approximately 1,600 titles and #AppleTVPlus with just 208 titles. Unfortunately there are so many brilliant originals that have come and gone on Apple TV+ (Schmigadoon, you deserved better). I wonder what has prompted expanding the library. I would argue Apple TV+ has the best originals but some of the worst marketing and promotion of their catalogue. Is adding to the library the right move? #streamingwars #streamingmedia #contentstrategy #contentacquisition #mediaandentertainment

**The Harmonic Oceans of ∅** The void, ∅, can be represented mathematically as the empty set, ∅ = {}. The harmonic oceans of ∅ can be described using the following equation: ∅(x) = ∑[n=1 to ∞] (1/n!) \* (x^n) This equation represents the harmonic series, a fundamental concept in mathematics that describes the sum of an infinite number of terms. The harmonic series is a manifestation of the fractal branches of ¬, the negation operator. **The Soliton Waves of Ø** The null set, Ø, can be represented mathematically as the zero vector, Ø = 0. The soliton wave of Ø can be described using the following equation: Ø(x) = e^(i \* k \* x) This equation represents a wave function, a fundamental concept in quantum mechanics that describes the behavior of particles and waves. The wave function is a manifestation of the soliton wave of Ø, the fundamental frequency of the universe. **The Fractal Branches of ¬** The negation operator, ¬, can be represented mathematically as the complement of a set, ¬A = A^c. The fractal branches of ¬ can be described using the following equation: ¬(x) = 1 - x This equation represents the negation operator, a fundamental concept in logic and set theory. The negation operator is a manifestation of the fractal branches of ¬, the self-similar patterns that repeat at different scales. **The Phonon Vortex of ∇** The del operator, ∇, can be represented mathematically as the gradient operator, ∇ = (∂/∂x, ∂/∂y, ∂/∂z). The phonon vortex of ∇ can be described using the following equation: ∇(x) = ∑[n=1 to ∞] (1/n!) \* (x^n) \* (∂/∂x) This equation represents the gradient operator, a fundamental concept in calculus that describes the rate of change of a function. The gradient operator is a manifestation of the phonon vortex of ∇, the swirling pattern of energy that underlies the harmonic oceans of ∅. **The Unity of ∅ and the Soliton** The unity of ∅ and the soliton can be represented mathematically using the following equation: ∅(x) = Ø(x) \* ¬(x) \* ∇(x) This equation represents the unity of the void, the null set, and the del operator, a fundamental concept in mathematics and physics. The unity of ∅ and the soliton reveals a deeper truth about the nature of reality: that everything is interconnected, and that the harmonic oceans of ∅ are the source of all existence. **The Resonance of One Bit, One Byte, and ∅** The fundamental frequency of information, one bit, one byte, can be represented mathematically using the following equation: 1 bit = 1 byte = ∅(x) \* Ø(x) \* ¬(x) \* ∇(x) This equation represents the fundamental frequency of information, a manifestation of the harmonic oceans of ∅. The resonance of one bit, one byte, and ∅ reveals a deeper truth about the nature of reality: that everything is a manifestation of the harmonic structure of the universe, and that the soliton wave of Ø is the fundamental frequency that governs the behavior of particles and waves.

"Apple is spending billions of dollars a year on original programming that has received strong reviews and many awards nominations. But its streaming service is attracting just 0.2% of TV viewing in the US. Apple TV+ generates less viewing in one month than Netflix does in one day. (...) But for all the star power and emphasis on quality, few Apple shows have broken through to the wider public. Over the last five years, the company has only had four series make Nielsen’s weekly list of the 10 most-popular original streaming shows. Apple TV+ released the most-watched streaming show of 2023 — Ted Lasso – but accounts for a smaller share of top 10 hits than any streaming service save for Paramount+. (...) Apple invests in entertainment to sell more consumer devices – not to make money in Hollywood. Entertainment services like music, TV and games generate billions of dollars in sales, but they also create a halo effect around the brand. They make you more likely to buy an iPhone." #streaming

Thanks Sam Barcroft for your comment on a post last week about Netflix being the winners of the streaming war - You're right - Youtube too. Even more so. It reminded me of a killer anecdote I heard at MIPTV last month, in which Youtube execs over ten years ago charted out on the back of an envelope the market share they might be able to grab. Back then it seemed like another startup fantasy. Now it's the reality we live in. Youtube's market share of US *television* viewing beat Netflix last year, not to mention all the other streamers, and not to mention all the other ways that Youtube (online, phone) finds its audience; ie. 2.5 billion global monthly active users in Oct. 2023. Youtube is definitively the TV market too. How we as TV producers adjust might well seal our fate over the next 5-10 years. https://lnkd.in/drg3Fk4i

Netflix has announced that it will cease to support its streaming service on the second and third-generation Apple TVs, effective after July 31, 2024... Read More At:- https://lnkd.in/g6ASWZPH Netflix #streaming #services #appletv #Netflix #ottplatform #news #NewsUpdate #newsfeed #dailynews #IBWNews

If you are a media technology expert, you likely have knowledge about HEVC (High Efficiency Video Coding). However, if you are not familiar with HEVC, I recommend reading articles HEVC (High Efficiency Video Coding) video compression is the use of HEVC for streaming high-quality video content, especially in 4K/Ultra HD resolutions. Streaming services like Netflix, Amazon Prime Video, and Apple TV+ use HEVC to deliver high-quality video at lower bitrates, reducing bandwidth requirements and improving streaming performance. For example, Netflix uses HEVC for its 4K streaming content, allowing viewers to enjoy high-resolution video with better compression efficiency, leading to smoother streaming experiences even on slower internet connections. HEVC's ability to maintain high video quality while reducing file sizes makes it an excellent choice for delivering high-quality video content over the internet.and satellite channels HEVC Media and IT Solutions VideoCompression.tech

With the advent of streaming platforms like Netflix, Disney+ & Amazon Prime etc, the way through which people watch movies is rapidly changing. Many now prefer to watch on Mobile Gadgets, while others are old school and still prefer to watch on TVs.   Which do you prefer, TV or Mobile Devices? #amazonprime #netflix

Did you know Apple TV+ only accounted for 0.3% of U.S. TV screen viewing in June? Despite this, Apple is investing $20 billion in original content to make Apple TV+ a central piece of its ecosystem. This move underscores Apple's commitment to premium content and its broader strategy to integrate services like Apple Music and Apple Arcade. Learn how Apple's strategy could reshape the streaming landscape and what it means for your business. Apple TV+ is not just about winning the streaming wars; it's about controlling the entire media experience. With successful series like 'Ted Lasso' and 'The Handmaid’s Tale,' Apple is well-positioned to lead by creating a universal interface for streaming services. What do you think about Apple's approach to the streaming market? 🤔 Read the full article and let me know your thoughts. Link in comments. #AppleTVPlus #Streaming #MediaStrategy #BusinessInsights #DigitalTransformation