Arthur Howell’s Post

This is why Apple content is so good IMO. They are very selecting and discerning about what they bring on. In contrast, other streaming platforms like Amazon prime for instance, is almost overwhelming, and a turn off too many of us trying to wade through all the ‘content’ that is such poor quality. Lesson? 🔥Less is more. Focus on quality and intentionality over quantity. 🔥Focus on user experience instead of content overload. 🔥Focus on how people feel versus just how they think.

Let's play in each other's sandbox...contnet licensing is a savvy, cost-effective way for platforms to engage viewers without the steep costs of endless originals. 🟢 Licensed Content Drives Engagement: - Netflix says licensed shows made up 45% of viewing time in early 2023. Across all platforms, nearly 75% of watch time goes to licensed content, per Mitch Metcalf. - Key stat: 70% of streaming time focuses on just 1,000 top titles 🟢 Financial Wins for Platforms & Viewers: - Shows like Suits thrived on Netflix after debuting on Peacock, proving the power of cross-platform availability. - Older shows with lots of episodes keep users hooked longer, cutting costs on new originals while maximizing engagement. - Licensing classic shows satisfies fans’ growing appetite for their favorite content—a win-win for studios and viewers alike. 🟢 Strategic Shifts in Streaming: - Platforms are trimming costs with selective removals while still growing their libraries (Peacock, Hulu, Disney+ are up since 2021). - Licensing supports revenue while easing the financial burden of the constant production of shiny new objects. PS: For the love of all things holy, if somebody knows who actually owns the rights to the sitcom Growing Pains with Alan Thicke, please let me know. I am ready and able to get this show onto a (legal) streaming platform.

𝐀𝐩𝐩𝐥𝐞'𝐬 𝐧𝐞𝐰 𝐝𝐞𝐚𝐥 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧 𝐭𝐨 𝐛𝐫𝐢𝐧𝐠 𝐀𝐩𝐩𝐥𝐞 𝐓𝐕+ 𝐭𝐨 𝐏𝐫𝐢𝐦𝐞 𝐕𝐢𝐝𝐞𝐨 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬, is a sign, clear as day, that Apple has missed a much bigger opportunity in the streaming wars. Sure, the partnership gives Apple more scale, but it highlights their failure to fully capitalize on what could have been a dominant position with their Apple TV app and CTV devices. Instead of doubling down on their ecosystem, Apple is now playing a supporting role in Amazon's broader aggregation strategy. They’ve lost out on becoming the "OS" or the go-to aggregator of streaming content. Welp https://lnkd.in/eZtjgNYY

Did you know Apple TV+ only accounted for 0.3% of U.S. TV screen viewing in June? Despite this, Apple is investing $20 billion in original content to make Apple TV+ a central piece of its ecosystem. This move underscores Apple's commitment to premium content and its broader strategy to integrate services like Apple Music and Apple Arcade. Learn how Apple's strategy could reshape the streaming landscape and what it means for your business. Apple TV+ is not just about winning the streaming wars; it's about controlling the entire media experience. With successful series like 'Ted Lasso' and 'The Handmaid’s Tale,' Apple is well-positioned to lead by creating a universal interface for streaming services. What do you think about Apple's approach to the streaming market? 🤔 Read the full article and let me know your thoughts. Link in comments. #AppleTVPlus #Streaming #MediaStrategy #BusinessInsights #DigitalTransformation

Top Deals on Streaming Devices: A Comprehensive List https://lnkd.in/gnwfWXwF Ready to upgrade your home entertainment? Check out the top deals and offers on the best streaming devices of 2024! From Amazon Fire TV to Roku and Apple TV, find the perfect device at an unbeatable price. #StreamingDevices #Deals #Offers #Launch #AINews #AnalyticsInsight #AnalyticsInsightMagazine

𝗕𝘂𝗻𝗱𝗹𝗲 𝗨𝗽 𝗙𝗼𝗿 𝗔 𝗦𝘁𝗿𝗲𝗮𝗺𝘆 𝗗𝗿𝗲𝗮𝗺 (too much? 😅 ) In the wild world of streaming, giants are teaming up to keep us entertained. Comcast's new StreamSaver bundle, featuring Peacock, Netflix, and Apple TV+, is here to save the day for broadband and TV customers. This move aims to add value and fend off the competition, all while reducing cancelations and bringing in new subscribers. But let's face it, the streaming jungle is getting crowded. With everyone fighting for user attention, content costs are soaring. Will this lead to more affordable options? Maybe even a return of standard cable? We're already seeing hints of it with the rise of FAST services. As a viewer, I'm all for more content without emptying my wallet. And as a product leader, my goal is to retain and acquire users with great content at prices that won't break the bank. It's a wild ride, but I'm excited for it! #productmanagement #partnerships #StreamingSolutions #UserRetention #ProductInnovation #ContentExperience #netflix #apple #comcast

"Apple is spending billions of dollars a year on original programming that has received strong reviews and many awards nominations. But its streaming service is attracting just 0.2% of TV viewing in the US. Apple TV+ generates less viewing in one month than Netflix does in one day. (...) But for all the star power and emphasis on quality, few Apple shows have broken through to the wider public. Over the last five years, the company has only had four series make Nielsen’s weekly list of the 10 most-popular original streaming shows. Apple TV+ released the most-watched streaming show of 2023 — Ted Lasso – but accounts for a smaller share of top 10 hits than any streaming service save for Paramount+. (...) Apple invests in entertainment to sell more consumer devices – not to make money in Hollywood. Entertainment services like music, TV and games generate billions of dollars in sales, but they also create a halo effect around the brand. They make you more likely to buy an iPhone." #streaming

With the advent of streaming platforms like Netflix, Disney+ & Amazon Prime etc, the way through which people watch movies is rapidly changing. Many now prefer to watch on Mobile Gadgets, while others are old school and still prefer to watch on TVs.   Which do you prefer, TV or Mobile Devices? #amazonprime #netflix

AppleTV+ is coming to Prime Video - Yes, you read that correctly! In a deal that makes you sit up and take note, Apple just came to agreement with Amazon for AppleTV+ to be available on Prime Video for $9.99 per month, signalling another key moment of aggregation in streaming. #Apple #Amazon #AppleTVPlus #PrimeVideo #Streaming #SVOD #StreamingAggregation #TVApps #Entertainment #EntertainmentIndustry

Apple (AAPL.O) is reportedly negotiating with Hollywood studios to license additional films in an effort to enhance its streaming catalog, according to Bloomberg News on Thursday, citing informed sources. Streaming services are expanding their libraries by investing heavily in licensing movies and live sports to draw in users in a highly competitive market. Earlier this year, Apple successfully licensed about 50 movies from Hollywood studios, prompting the company to seek more content, the report indicated. Apple did not immediately respond to Reuters' request for comment. Apple TV+, known for original series such as Ted Lasso, The Morning Show, and Slow Horses, has distinguished itself in the streaming industry with a focus on original content, whereas most competitors offer a mix of older movies and TV shows from various studios. This strategy has earned Apple TV+ 72 Emmy Award nominations across different categories. However, Apple TV+ also has one of the highest subscription cancellation rates, while Netflix has the lowest, according to market research firm Antenna. . . . . . . . #Initiatemagazine #Initiate #initiator #Apple #hollywood #Filmstreaming #Expandingbusiness #Iicensing #Licensedmovies #SteveJobs #Iphone #iTunes