CEO of 43Twenty & The Streaming Wars | Content Marketing & Promotion for B2B Media & Entertainment Companies
𝐀𝐩𝐩𝐥𝐞'𝐬 𝐧𝐞𝐰 𝐝𝐞𝐚𝐥 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧 𝐭𝐨 𝐛𝐫𝐢𝐧𝐠 𝐀𝐩𝐩𝐥𝐞 𝐓𝐕+ 𝐭𝐨 𝐏𝐫𝐢𝐦𝐞 𝐕𝐢𝐝𝐞𝐨 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬, is a sign, clear as day, that Apple has missed a much bigger opportunity in the streaming wars. Sure, the partnership gives Apple more scale, but it highlights their failure to fully capitalize on what could have been a dominant position with their Apple TV app and CTV devices. Instead of doubling down on their ecosystem, Apple is now playing a supporting role in Amazon's broader aggregation strategy. They’ve lost out on becoming the "OS" or the go-to aggregator of streaming content. Welp https://lnkd.in/eZtjgNYY
Alan Wolk
2mo
This has happened to them on so many levels, however. Even something as basic as keeping the Apple TV device priced at an absurdly high amount, even though it was at best, marginally better than a Roku or Fire TV stick. The list is fairly long.
Or it may be that Apple has clearly understood that Streaming isn’t its ‘core’ business market and there are other important businesses that it owns and needs to focus on to hold majority of the market share; streaming isn’t just one of them. Apple has simply learnt ways to shift gears.
Michael Lange
2mo
“Broader content aggregator”. You mean like cable TV? Cable (in the sense that it’s a bundle of channels) was, and still is the superior business model. Their biggest problem was the terrible customer service and complex install and setup. Those issues have been fixed by streaming. Cable still wins on latency. Media companies need th bundle their losers with their winners. It’s the only way they can safely spend on new content that isn’t a guaranteed hit.
Matthew Keys
2mo
They probably need to if they’re not meeting commitments for MLB and/or MLS.
Giovanni Punzo
2mo
And the global penetration of AppleTV vs Roku or FireTV is very low.
Graphic is awes!
Ron Stitt
2mo
Yup.
CEO of 43Twenty & The Streaming Wars | Content Marketing & Promotion for B2B Media & Entertainment Companies
2mohttps://thestreamingwars.tv/technology/the-white-flag-of-apple-tv-how-apples-tv-strategy-lost-out-to-amazons-streaming-empire/