MacKenzie Green’s Post

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Vice President, Social Media and Digital Innovation | Influencer Strategy, LA Comic Con | Content Creator | Ex-NBCUniversal, BET+, Telemundo, Paramount Pictures, Harper's Bazaar

#AmazonPrime leads streamers with over 14,000 titles according to an article by #TheMorningBrew. #Netflix is next with around 6,500 titles. At the bottom of the pack are #ParamountPlus with approximately 1,600 titles and #AppleTVPlus with just 208 titles. Unfortunately there are so many brilliant originals that have come and gone on Apple TV+ (Schmigadoon, you deserved better). I wonder what has prompted expanding the library. I would argue Apple TV+ has the best originals but some of the worst marketing and promotion of their catalogue. Is adding to the library the right move? #streamingwars #streamingmedia #contentstrategy #contentacquisition #mediaandentertainment

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