Sunil Kumar’s Post

Nielsen released its January report on viewing usage across linear TV and streaming, which revealed that YouTube is once again the overall top streaming service in the U.S., with 8.6% of viewing on television screens. Netflix, meanwhile, saw 7.9% of TV usage. The new data points to YouTube’s dominance in the TV streaming arena and marks 12 consecutive months of the platform being in the top spot. The Google-owned streaming service announced that viewers now watch a daily average of over 1 billion hours of YouTube content on their televisions, which could indicate that there’s a preference for user-generated videos among U.S. consumers rather than traditional TV shows. Sixty-one percent of Gen Z reported that they favor user-generated content over other content formats. Although YouTube may have precedence in the living room, TikTok continues to dominate on mobile devices. The short-form video app recently began testing the ability for TikTokers to upload 30-minute videos, which could step on YouTube’s toes. TikTok also entered the spatial reality space, launching a native app on the Apple Vision Pro. Meanwhile, YouTube decided to not build a dedicated app for the device. #ott #avod #svod #youtube #netflix #tv #viewing #nielsen #streaming

The latest pay-TV and streaming video forecasts for Western Europe show that IP-based services are becoming more popular, somewhat at the expense of traditional pay-TV spend. The latter is likely to decline. There are sixteen unique country forecast reports that drill down into the detail for each Western European country in turn. Some key information areas are: who the major players are, what they are doing, and how that contributes to the trajectory for pay-TV and streaming video in Western Europe.

Out now: my latest pay-TV and streaming video forecasts for Western Europe with Analysys Mason! These numbers show that the pay-TV and streaming video market is halfway through a decade of transformation. - Between 2018 and 2028, pay-TV services not based on IP (i.e. cable, satellite and pay-DTT) in Western Europe will shrink from 33% of connections to just 12%. Use of all traditional broadcast technologies is declining; cable most rapidly. - The decline will also affect spend on non-IP services – dropping from 55% in 2018 to 21% in 2028. Share of spend is higher than share of connections primarily because satellite ASPU is so much higher than for IP-based services. However, in absolute terms, traditional pay-TV’s decline looks less stark. When we look at the actual number of connections and spend for traditional services, as opposed to their share, we see that the decline is not as stark as the percentage share might suggest. Much of the change in percentage share for traditional services is actually because IP-based services are becoming more popular – traditional pay-TV spend will decline with a CAGR of –3.3% between 2022 and 2028. For the first time this year we also have sixteen unique country forecast reports that drill down into the detail for each Western European country in turn - who the major players are, what they are doing, and how that contributes to the trajectory for pay-TV and streaming video in Western Europe. Any questions? Are you already a client and you want us to talk you through the results for your country? Drop me a DM or an email! https://lnkd.in/dRiB6H5 #forecasts #payTV #streamingvideo #OTT #Netflix #telecoms #research #strategy

ONLINE STREAMING AS AN OFFERING! Streaming is offered by an online provider of information, entertainment and entertainment over an internet connection via mobile phones, computers, iPads, or television over an internet connection via mobile phone, computer, iPad, or televisions. Listen to the conversation in the podcast below. #onlinestreaming #digitalmarketing #mastery #show #development

Excited to share my latest research project on 'Exploring the determinants of user preferences over OTT (Over the top) streaming services'. Conducted a comprehensive study to understand the factors influencing users' choices and preferences in the rapidly growing streaming industry. The aim was to gain insights into what users value most when selecting and using streaming platforms. Special thanks to Dr. Pravin Chavan for the guidance! Check out the highlights of my study below!

You're thinking of moving from cable or satellite to a live streaming TV service. That's a great move for casual TV watchers and those folks looking to watch the budget. Before you make the move though, you'll have to decide if your internet will be up to snuff. #computersandinternet #streaming

INSIGHT: HOW BRAZIL’S TV 3.0 WILL HELP “CLOSE THE GAP” BETWEEN BROADCAST AND DIGITAL STREAMING We often talk about codecs, nitrates, NGA and HDR when we talk TV3.0, but TV 3.0 goes way beyond that, with a goal to change the TV consumer experience. Check this article, and I hope you will be convinced. I let Fabio Murra, world expert in TV3.0 outside Brazil, chime in.

"YouTube posted a platform-best share in February, capturing 9.3% of total TV usage" And if you add in the ~10M subscribers on YouTube TV, YouTube is dominating the TV screen. Pair that with Google's rich intent / search data, and you can target your specific customer in a much more affordable & efficient way. Far too often agencies & brands do not think of YouTube in the same category as TV or CTV. Unfortunately, that is a massive mistake. #youtube #tv #connectedtv #streaming

Streaming Surpasses Traditional TV Usage in the U.S. In May, more Americans used their television sets to watch content on streaming platforms like Netflix and Hulu than on broadcast or cable networks, according to a new report from Nielsen. Streaming's share of TV usage reached a record high of 38.8%, compared to 22.3% for broadcast and 28.2% for cable. Leading the pack was YouTube, the video-sharing platform owned by Alphabet, which accounted for nearly 10% of all television usage during the month. So, the future of entertainment is streaming, and there's no better time to join the revolution! With Muvi.com, you can launch fully customized TV applications instantly. Our platform supports multiple ad deployments, SVOD, and seamless payment integration, allowing you to build stunning applications and manage everything from development to end-to-end streaming. If you are looking for a way to stand out in the streaming market, Muvi One is your solution! Click the link in the comment section to get started with a free trial and explore the infinite streaming possibilities with Muvi One. #Streaming #OTT #DigitalTransformation #MuviOne #VideoStreaming #LiveStreaming #TVApps #Monetization #ContentCreation #TechInnovation #NielsenReport Source: Quartz & Nielsen

You're thinking of moving from cable or satellite to a live streaming TV service. That's a great move for casual TV watchers and those folks looking to watch the budget. Before you make the move though, you'll have to decide if your internet will be up to snuff. #computersandinternet #streaming