Adam Rumanek’s Post

🎬 Lights, camera, ads? Amazon's Prime Video set to introduce limited ads to its content lineup in early 2024. Here's the scoop: - Limited ads will appear in TV series and movies on Prime Video, starting in the U.S. and expanding globally. - Want an ad-free experience? It will cost an extra $2.99 per month, with exceptions for live events and sports. - Amazon aims to offer "meaningfully fewer ads than linear TV and other streaming providers," joining the trend of ad-supported streaming services. Lights, camera, commercials! Are you ready for this new chapter in Prime Video's story? https://lnkd.in/gZcNmHMG

Amazon Ads Streaming TV is taking off 📺 🚀 Take a look for yourself—viewers are more than willing to watch video ads on Prime Video. This spells huge opportunities for engagement, but there’s even more to consider... Amazon Ads provides two robust options: Sponsored TV and Streaming TV through Amazon DSP. With the added power of retail media and commerce insights, you can now connect with your audience in unprecedented ways! 🎯 Want to learn more? Check out Skai's blog: https://okt.to/1EWR2V Amazon Ads Partners

It was inevitable…Amazon is folding #Freevee (Freedive, IMdb TV) into Prime Video, meaning all the #FAST content will now be available in Prime Video’s “Watch for Free” section. This move simplifies things for viewers and aligns with Amazon’s strategy to make Prime Video a one-stop destination for both free and paid content. It’s also a smart way to hook viewers with free FAST content and eventually upsell them to a premium Prime membership. With Prime Video already ranked as the #1 streaming service by Parks Associates, Amazon is set to capture both subscription and ad revenue more effectively. #StreamingWars #Amazon #PrimeVideo #FAST CC The Streaming Wars 43Twenty

Amazon is starting to streamlines user experience by integrating Freevee’s FAST content into Prime Video, Amazon creates a seamless, unified platform where viewers can find both free and premium content in one place. Two Questions; Will consumers enjoy this journey? Will this simplification make Prime Video more appealing and accessible, while also creating a clear path to introduce casual viewers to Prime’s paid offerings? Amazon’s strategy is a smart one: by hooking viewers with free, ad-supported content, they can entice users to explore the paid side of Prime Video, ultimately driving subscription growth BUT the question is IF will it happen in todays market?

A few weeks ago, #Amazon launched their interactive and shoppable ad format for #PrimeVideo, aka remote-click interactive experiences. I find it very interesting and possibly a game changer for streaming ads, since they've managed to turn non-clickable ad inventory into interactive format, from adding to cart directly to receiving an email, by simply pressing "ok" on your remote. Finally able to track direct #conversions on TV ads

Prime Video Ads - Here's why: Since February 2024, Amazon has been rolling out video ads in the streaming sector. Three reasons why you shouldn't miss it: ➡️ Reach: Did you know that Amazon Prime Video is the leading streaming platform in the Western world as of today? ➡️ Precision: Did you know that you can easily reach your most relevant customers and reduce wasted ad spend? ➡️ Transparency: Did you know that you can measure all the touchpoints of a shopper after viewing your TV spot with Prime Video Ads? No clue about Prime Video Ads? Talk to us and be prepared for the best Q4 in your life. #GrowthDelivered #metoda #Amazon #PrimeVideo #Ads #DriveSuccessTogether

🌟 CTV News: Freevee's Exciting Transition to Prime Video! 📺✨ As Freevee transitions into Prime Video, Prime members can now enjoy a seamless entertainment experience without any content loss. This integration brings all your favorite original shows like "Jury Duty" and "Bosch: Legacy" under one umbrella, enhancing accessibility and clarity. 🚀With the addition of an ad-supported option, Prime Video becomes even more versatile, catering to diverse viewer preferences. However, the journey of Freevee had its challenges, primarily due to its overlapping content and minimal promotion.📺 This move eliminates the confusion, streamlining Amazon's offerings for a more cohesive viewing experience.🎬 This shift reflects Amazon's strategic approach to optimize its streaming services, making Prime Video a one-stop destination for premium and ad-supported content. 💡 #PrimeVideo #StreamingInnovation #CTVadvertising #CTV

A really exciting development by Amazon to provide targeted video ads during Prime Video slots. A prime placement investment, but worth it, if you are seeking targeted advertising, using the power of DSP. This ads format allows you to put your marketing message in front of your 'ideal customer', a hyper-engaging video ads format, using Amazon's powerful AMC (Amazon Marketing Cloud) to analyse. I am excited to be testing marketing messaging and engement with Prime Video Ads, as an awareness-focused play. This will allow us to potentially test the effectiveness of the message (then use this to refine listings) in an A/B test. I will update you on the results! #amazon #advertising #DSP #PrimeVideo

Amazon is making changes to its streaming services: Amazon Freevee, the free streaming service with ads, is joining Prime Video 👇 📣 For viewers, this makes it easier to switch between shows and movies that are paid or free with ads. No need to jump between different apps 📣 For advertisers, this change is important. By merging Freevee’s ad-supported content with Prime Video, Amazon will have a bigger audience in one spot. This gives advertisers more chances to reach viewers with targeted ads Amazon is possibly making this move to stay competitive as more streaming services offer free, ad-supported options Currently, Amazon plans to roll out these changes globally, but the timeline may vary by region #amazonads #amazonagency #amazon #amazonprime

RIP to Freevee. Amazon is shutting down their free, ad-supported streaming service. According to this Deadline Hollywood article, the platform will be phased out in the coming weeks. I think most of us have seen this coming since Amazon Prime Video launched ads earlier this year. Freevee content has or will be transitioned over to Prime - consolidating their subscription and free content in one spot. Details in the article linked in the comments!