piqniq

⭐💫⭐ Katy Sharpe, we can't wait to work with the team at Loose Ends Project in the new year!

🚀 AI Revolution: Empowering Creativity and Innovation 💡 We were thrilled to attend the AI Accelerator Showcase at Digital Catapult. From insightful panels to pitches showcasing cutting-edge AI & machine learning solutions, it was inspiring to see how AI/ML is revolutionising the creative & media industry. 🏙️ The creative & media industries contribute a staggering £125 billion, or 6%, to the UK economy, yet their potential to drive innovation—especially through AI and machine learning—deserves a bigger spotlight. It is truly time to accelerate real-world applications of AI, create more efficiency for brands and redefine industry standards. 📣 Stand out solutions from the event included: ✅ Regulations in advertising can be a minefield, with millions of ads taken down each year due to compliance issues. A simplified process can now be offered, with instant compliance reviews and actionable feedback. This new to market tool not only ensures marketing campaigns stay compliant but also helps teams maintain creativity without fear of regulatory pushback. ✅ Brands have always wanted to get a deeper understanding of their consumers. As it was aptly put, what if it was possible to "unlock consumer insights with ethical mind reading." The opportunity now exists to create virtual consumers with detailed personas—memories, habits, likes, and dislikes. This technology allows businesses to simulate and test ideas in real-time, embedding customer voices into decision-making processes. It's possible that this could truly redefine customer-centric innovation. 💭 The potential for the entire industry—including media agencies—to harness AI and machine learning to drive more effective outputs, drive creativity and foster growth is immense. With a suite of innovative technologies already onboarded since launch, here at piqniq we’re excited to collaborate with today’s forward-thinking innovators to further redefine how brands can leverage media opportunities. Simon Binns Placemaking AI Yasemin Erdinc adclear.ai Doni Hoti

Big thanks to the fantastic Thinkbox team for their event yesterday “Beautiful Bias”. Thought-provoking insights, brilliant speakers, and some truly eye-opening discussions on how psychology shapes marketing. Key takeaways? Behavioural science is a game-changer. It’s not just about getting your ad in front of the right person at the right time but about understanding where and how it lands: 💡 Context impacts everything: Attention, social signals, trust, effectiveness—where your ad shows up shapes how people perceive and respond to it. Quality does rub off! 📺 Position matters: Ads placed near high-quality content or alongside premium brands see a 27% lift in perceived value. Proximity and alignment with the right environment will amplify your message - the "ZARA effect". 😊 Mood boosts memory: A positive frame of mind increases ad recall and trust by up to 62%. Stress, on the other hand, reduces attention to details. Pair your ads with upbeat content for max effectiveness. 🤝 Shared experiences stick: Watching with others amplifies recall by a whopping 23%. Whether it’s a boxset binge or a trip to see Wicked, co-viewing creates social proof and deeper engagement. 🧠 And as Richard Shotton reminded us, “Thinking is to humans as swimming is to cats— we can do it, but we’d rather not.” 📚So as the panel told us, why not bring your media team in earlier? The right moment, mood, and setting can truly make your creative sing. We’re now off to re-read The Choice Factory… Rupen Shah Lindsey Clay Amy Tocock Liz Baines Kit Altin Anthony Jones

📣 And we’re live! 🌟We are so excited to announce the latest Seaham Hall cross-channel campaign has launched, running across a host of video formats, with complimentary audio activity also live. 💆Seaham Hall’s activity promotes their Black Friday voucher sale, allowing you to visit their beautiful 5* hotel and spa and save up to 30%. 👏A big thank you to our friends at Fall Off The Wall for the creative and for bringing this tranquil place to life on screen and radio. 🕷️Let us know if you spot the advert in 'I'm A Celeb' this week! Jack Hurley Alexandra Hedley Ross Grieve FIH MI Charlotte Morgan

🙏 A big thank you to the IPA (Institute of Practitioners in Advertising) and Simon Dodd (FIPA) for the brilliant accelerator session. ✨ Simon’s session, ‘Why the world needs agency start-ups’, reminded us not to get lost in the small, functional moments and highlighted why clients love accelerator agencies. Here are a few takeaways that resonate with our piqniq way: 🪫 A bucket load of energy: We’re here to turbocharge clients’ bravery and attitude, while offering a refreshingly intelligent approach to all things media. 💻 Proactivity and innovation: We’ve had the advantage of onboarding a host of contemporary tech, allowing us to stay ahead of the industry. We’ve integrated automation into our buying process while demonstrating effectiveness for brands by developing a cost-efficient econometrics solution. 👭 The "best" people: As we begin expanding our team (more on that soon 👀), our focus is on onboarding a diverse pool of talent—people who will help us fly higher and faster while adding new capabilities to the piqniq roster. 🔈 Networking: We’re proud to be part of such a fantastic set of support networks—IPA (Institute of Practitioners in Advertising), The Better Business Network, #DigitalLeadingLadies, betternotstop—and we’re excited to join even more conversations in 2025!

📣 Exciting News! 🏉 Thrilled to announce that the latest Grand Seiko UK campaign is now live, airing across Sky Media UK’s prime entertainment and sports content over the coming weeks. 🌟 We've loved working with the talented team at Cream | Certified B Corp as their AV planning & buying partner for this campaign. Be sure to catch our placements across Sky’s top November content! 👏 Big thanks to the Cream team for a fantastic collaboration as always.

New campaign alert! 📺 Exciting to see Grand Seiko UK's latest campaign with Sky TV is now live. Keep an eye our for our spots across Sky premium entertainment and sporting inventory over the next few weeks 👀 Thanks again to the fantastic Grand Seiko team Faye, Linda, Adam

The magic of chaos | Cream Catalyst x Headway East London ✨ We've been honoured to support the promotion of Headway East's beautiful film celebrating the brilliant work they do for the brain injury community. Special thanks to all our partners that generously donated their time and platforms to help amplify the film's brilliant cause (in particular piqniq, Fifty, Pearl & Dean) Keep your eyes peeled for the campaign trailer over the next couple of months! If there are any other media partners in our network, big or small that would like to support this brilliant charitable cause, please contact Mike & Yasemin. Shareable link to the campaign film below.... https://lnkd.in/esNkB_ZU

✨ The incredible work being done at Headway East London was recently brought to our attention by our good friends at Cream | Certified B Corp. 🎬 Their powerful new film, "The Magic of Chaos", was released last week. The short film follows the journeys and stories of four Londoners, exploring the profound impact of brain injury, community, and creativity. 🎨 The film offers a moving insight into how art, music, food, and, most importantly, community, help bring light and hope to those whose lives have been forever changed by brain injury. ⬇️ Check out the film below & keep your eyes peeled, it might be coming to a bigger screen very soon... https://lnkd.in/eY-mpNYH

✨ piqniq is thrilled to announce that we have been awarded the IPA (Institute of Practitioners in Advertising) ‘People First Promise’ badge of honour for successfully demonstrating our commitment to mental health and wellbeing. ✅ The IPA’s commitment aligns perfectly with piqniq’s purpose. We recognise that our greatest strength is our people, and we are intent on delivering progressive working models for the piqniq team. In turn, we understand how this positively impacts the service, stability, and longevity that our clients receive. 👨💻 Our award comes at a significant time, as today marks #NationalStressAwarenessDay. With 79% of people stating that work is their most common reason for feeling stressed (Statista) and 1 in 10 people actively considering leaving their job due to stress (Cartridge People), there is much work to be done to ensure we support health and wellbeing in the workplace. 🧘♀️ The People First Promise is our declaration to current and future talent, as well as to clients, that we are taking active steps to protect, empower, and support the mental health and wellbeing of our people. 🏆 Also check out our brand new trophy below... Read more here: https://lnkd.in/eBZ7KtrU #peoplefirstIPA