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Let's play in each other's sandbox...contnet licensing is a savvy, cost-effective way for platforms to engage viewers without the steep costs of endless originals. 🟢 Licensed Content Drives Engagement: - Netflix says licensed shows made up 45% of viewing time in early 2023. Across all platforms, nearly 75% of watch time goes to licensed content, per Mitch Metcalf. - Key stat: 70% of streaming time focuses on just 1,000 top titles 🟢 Financial Wins for Platforms & Viewers: - Shows like Suits thrived on Netflix after debuting on Peacock, proving the power of cross-platform availability. - Older shows with lots of episodes keep users hooked longer, cutting costs on new originals while maximizing engagement. - Licensing classic shows satisfies fans’ growing appetite for their favorite content—a win-win for studios and viewers alike. 🟢 Strategic Shifts in Streaming: - Platforms are trimming costs with selective removals while still growing their libraries (Peacock, Hulu, Disney+ are up since 2021). - Licensing supports revenue while easing the financial burden of the constant production of shiny new objects. PS: For the love of all things holy, if somebody knows who actually owns the rights to the sitcom Growing Pains with Alan Thicke, please let me know. I am ready and able to get this show onto a (legal) streaming platform.

🗞️ we're talking all things amazon today. "Amazon Prime Video's recent rollout of ad integration marks a significant shift in the streaming industry, to effectively deliver mass-market reach for advertisers. However, what does this mean for broadcasters given the ongoing decline of linear TV viewership, and what impact will that have for brands as they look to deliver effective AV plans?" 👩🏼💻 check out our latest piqniq posts. https://lnkd.in/eH2npuUz

Dive into the future of streaming with Amazon Prime Video's bold new move! But could this mean sacrificing the ad-free experience many subscribers cherish? Let's explore Here's What's Inside: 1- Why is Amazon making this change? 2- Streamlined ad experience: What's in it for you? 3- Benefits for sellers 4- What are the challenges 5- How will this shape the industry? Curious? Check out the full article to learn more about the ad tiers and pricing and how this impacts sellers! https://lnkd.in/dmhAwvSU

The demise of Amazon's Freevee? Think again! 🚀 ✨ Despite speculation sparked by Prime Video's recent ad launch, Amazon sets the record straight, affirming that Freevee isn't going anywhere. As a vital part of Amazon's streaming arsenal, Freevee continues to offer a treasure trove of hit movies, shows, and originals for Prime and non-Prime customers alike. With Freevee's extensive library and popular original series like "Jury Duty" and "Bosch: Legacy," it's clear that Amazon remains committed to providing quality content to its viewers through this streamer. What do you think Amazon's next move should be to further enhance its streaming offerings and engage audiences? 📺💬 #Amazon #AmazonPrimeVideo #Streaming #Entertainment #DigitalMedia #MediaPlanning #MarketingAndAdvertising #AVOD #FASTChannels

Blockbuster’s downfall is a classic lesson in failing to adapt to market trends. Once a video rental giant with over 9,000 stores, Blockbuster missed the opportunity to embrace streaming technology. Their decision to stick with VHS and DVD rentals while Netflix introduced an innovative subscription model showed resistance to change. Netflix, on the other hand, saw the future of entertainment. By offering online DVD rentals and eventually pivoting to on-demand streaming, they captured the growing demand for convenience and digital access, leaving Blockbuster struggling to catch up. Blockbuster’s failure to adapt to new technology, along with poor strategic decisions, led to its eventual bankruptcy in 2010. https://lnkd.in/gezzX3a4

In a strategic move to mitigate significant financial losses, Apple TV is set to license its movie content to other streaming services. This shift not only reflects the evolving landscape of digital entertainment but also highlights the increasing competition among platforms. By broadening access to its exclusive titles, Apple aims to generate additional revenue and enhance its market position. For a deeper dive into this development and its implications for the streaming industry, read the full blog post here: [Paramount Boss on Gladiator II, Scary Sequels, and Wicked Showdown](https://ift.tt/Kmcl8Ii).

𝗕𝘂𝗻𝗱𝗹𝗲 𝗨𝗽 𝗙𝗼𝗿 𝗔 𝗦𝘁𝗿𝗲𝗮𝗺𝘆 𝗗𝗿𝗲𝗮𝗺 (too much? 😅 ) In the wild world of streaming, giants are teaming up to keep us entertained. Comcast's new StreamSaver bundle, featuring Peacock, Netflix, and Apple TV+, is here to save the day for broadband and TV customers. This move aims to add value and fend off the competition, all while reducing cancelations and bringing in new subscribers. But let's face it, the streaming jungle is getting crowded. With everyone fighting for user attention, content costs are soaring. Will this lead to more affordable options? Maybe even a return of standard cable? We're already seeing hints of it with the rise of FAST services. As a viewer, I'm all for more content without emptying my wallet. And as a product leader, my goal is to retain and acquire users with great content at prices that won't break the bank. It's a wild ride, but I'm excited for it! #productmanagement #partnerships #StreamingSolutions #UserRetention #ProductInnovation #ContentExperience #netflix #apple #comcast

"A Decade of Fire: Igniting Entertainment, One Stream at a Time." This caption plays on the "Fire" branding of Amazon's streaming device while highlighting its role in revolutionizing home entertainment through streaming content over the past 10 years. The reference to "igniting" entertainment captures the disruptive nature of Fire TV's technology, while "One Stream at a Time" emphasizes its core functionality of streaming videos and shows. If you want to get more inspiring stories like this, follow thriwin.io for lessons from the world's greatest business. #thriwin #amazon #firestick

Amazon Prime Video gets a redesign Amazon has begun rolling out a new User Interface (UI) for Prime Video. The company says that the new update will improve the streaming experience by bringing "clarity and simplicity back to streaming." The latest update adds a streamlined navigation bar, AI-generated recommendations, and more things. Here is everything to know. The revamped navigation bar, now positioned on the left, includes general categories like Home, Movies, TV Shows, Sports, and Live TV. To the right, there's a dedicated tab showcasing content available with your Prime membership, followed by sections for add-on subscriptions such as Max, Paramount+, and Crunchyroll. Additionally, users can add new subscriptions from Amazon’s extensive selection of over 100 options directly from the navigation bar #TechyTuesday #ESMEducation #NN2024 #ITMBuisnessSchool

Exciting News! Amazon has now made Sponsored TV ads available for every business, whether you sell on Amazon or not! 🌟 In their latest announcement, Amazon revealed that everyone can now reach customers while they're watching their favorite movies and TV series! 📺✨ You can showcase your ads on popular streaming platforms like Prime Video & Amazon MGM Studios, Twitch, Freevee, Amazon Publisher Direct, Fire TV, and other ad-supported content through Prime Video Channels. Curious to learn more? Scroll down to get all the insights! 👀 #Amazon #AmazonAds #Ecommerce #SponsoredTV #DigitalMarketing #Advertising #StreamingAds #MarketingTrends