Christie Nicholas’ Post

A storm of controversy over the direction the Star Wars franchise has taken continues to get worse. Kathleen Kennedy and Leslye Headland have both lashed back at fans and essentially told them to shut up. Kathleen Kennedy has gone so far as to tell the fans that the brand belongs to Disney, not the fans. What a short sighted vision! The fans are your customers and if they don't like the product you are putting out, then you have a decision to make - arrogantly keep making a product people don't like and see customers leave in droves or change direction and fix your product to appeal to your customer base. It's basic Marketing 101. If you want to rebrand and go after a different audience, then say that's what you're doing. Telling your customers to shut up and like what they don't want is a sure-fire way to lose. #marketing101

💥Digi-gaming M&A news, or rather the M&A activity in the sector continues. Again, all about the IP….IP Franchise Management! Tom McCarthy Peter Herbert

Michelle McLaughlin and Robert Traub of Brand Activation Consulting revealed that the REESE'S brand has a "94% household penetration" and that The Hershey Company REESE'S Licensing Program is No. 1 in Food. https://lnkd.in/e8-JVi9p According to Bain & Company: "There’s a simple rule that successful brands follow: It’s all about increasing household penetration. (Penetration is defined as the percentage of households in a market that buy a particular brand in a given year.) "The one thing that all leading brands have in common is that they also lead their categories in penetration. "Across many categories, a large majority of brands will typically enjoy less than 5% penetration. While many companies can achieve this rate just by putting a brand out there in the market, it doesn’t position them to achieve scale. We’ve found that companies need to reach 10% to 15% penetration to earn the scale that would justify the kind of investments you need to sustain and grow your brand. Solid brands maintain penetration in the 25%–30% range, and perennial brands like The Coca-Cola Company can achieve 50% or more." https://lnkd.in/dxeC7y97 #Reeses #ReesesBrand #ReesesHHPEN #ReesesHouseholdPenetration #BAC #BrandActivationConsulting #CocaCola #BainCompany #BainAndCompany #HersheyCompany #HersheyCompanyLicensing #ReesesLicensing #ReesesLicensingProgram

Subway is slowly doing away with what makes it Subway: choice. The world’s largest QSR brand is moving away from the franchise model it has operated under for the past 25 years. Why? Host Rahel Philipose explains in this episode of Daybreak. Click the link in the comments. ------------ #TheKen #Subway #QSR #FastFood #FastFoodChain

What does Lumberjack Plaid, 80’s Glam Rock Tunes and Poutine all have in common? A Brand built by Entertainment! Smoke’s Poutinerie serves up a Rock n’ Roll Experience fueled by Fries, Curd & Gravy. This recipe for ‘nothin’ but a good time’ is no mistake, but rather a result of Disruptive and Creative Brand Marketing garnering a worldwide cult following. President & Chief Operations Officer Mark Cunningham, will highlight the strategic development behind Smoke’s Poutinerie…and he’ll explain how they built a Brand first, a Franchise restaurant chain second, and what it takes to achieve GLOBAL DOMINATION

“The best way to scale the Franchisor is to scale the franchisees” J. Patrick Galleher. Awesome session to kick off the last day of #ifa2024, with great tips from Strategies for Growing Your Business 👏 👉 Creates cohorts of franchisees to help dial in on your ideal franchisee. Early adopters can be a different breed, analyzing cohorts can help Zors better identify ideal candidates which will scale and ramp better than early adopters. 👉 Give less territory away than more - You cant take territory away but can always provide more. 👉 Retaining corp stores can help with cash flow, as a strategy to think about as growing 👉 Unit level economics - Goal to create franchise P&Ls, see a lot of lack of rebate in P&Ls and a lot of opportunity for Franchisors here. Dont launch your ad fund too late and bake in regional co-ops in earlier than later. Otherwise you’ll get yourself into a roadshow to get an addendum to adjust 🤠 Scenthound Boxwood Partners i9 Sports Stretch Zone

If you missed Franchise Times' webinar on the Secrets of Restaurant Category Leaders, you can still catch all the valuable insights by streaming it here: https://lnkd.in/e6Pc-c2a Don’t miss out on valuable strategies from Bob Donofrio that can elevate your business! #FranchiseTimes #RMS

🚀 Discover how we helped #AllensFriedChicken transform their brand with #digitalmenu boards across their franchise locations! 🍗✨ By implementing #modernsignage, they gained the flexibility to update pricing and promotions instantly, enhancing #customerengagement and #brandconsistency. Check out how you can start your project! 📩[email protected] 📲01254 314037 🔗https://bit.ly/40i2bVw - - #LCDShowcase #CaseStudy #Hospitality #DigitalMenuBoard

McDonald’s was one of the first businesses to crack this a few decades ago. This clip from “The Founder” shows how they have been in business for over 80 years, from setting up burger stations to opening multiple locations. Primarily because of the "Speedy Service System" they created. Everything in their kitchen had a strategic place, from the placement of workstations to the step-by-step process of making a meal at the franchise. This system was then made into a playbook or manual for new franchise outlets. With it, setting up new locations and running them became more straightforward. “Fast food” is fast only because the systems are efficient and quick. Today, technology has made building efficient franchise systems easy. With the right tools, franchisors can streamline processes, automate tasks, and reduce workloads for accelerated growth and expansion.

McDonald’s was one of the first businesses to crack this a few decades ago. This clip from “The Founder” shows how they have been in business for over 80 years, from setting up burger stations to opening multiple locations. Primarily because of the "Speedy Service System" they created. Everything in their kitchen had a strategic place, from the placement of workstations to the step-by-step process of making a meal at the franchise. This system was then made into a playbook or manual for new franchise outlets. With it, setting up new locations and running them became more straightforward. “Fast food” is fast only because the systems are efficient and quick. Today, technology has made building efficient franchise systems easy. With the right tools, franchisors can streamline processes, automate tasks, and reduce workloads for accelerated growth and expansion.