Born Licensing

"NCA’s lightly bearded chief creative officer, Ian Heartfield, stood up. His idea was about the BFG, Roald Dahl’s jovial giant, and how he would help Sainsbury’s save Christmas. Heartfield had been practising his West Country accent for the part. Big? Absolutely. Joyful? You bet. But, crucially, big and friendly — just, the executives felt, like Sainsbury’s." A great piece by Financial Times about Christmas advertising and how the Sainsbury's campaign starring the BFG "got a whopping 5.9, the second-highest rated Christmas ad on System1." 

Each week Born Licensing spotlights one of the characters we represent as licensing agent and Megatron is our Character of the Week 🖤 Megatron is the leader of the Decepticons and one of the most feared Transformers bot in the universe. He believes in bringing order and peace to Cybertron through dictatorship— his dictatorship. In his youth, Megatron was an unnamed, lowly miner who became a hero of to the Cybertronians through his victories in the gladiator pits. Read more about Megatron and Transformers on our Character Roster here: https://buff.ly/3ZrsxCg #CharacterOfTheWeek #Hasbro #Transformers

Did you know that... 🤔 The latest Sainsbury's Christmas campaign featuring the BFG we worked on scored the maximum 5.9-stars on System1's "Test Your Ad" platform. It's the first ever Sainsbury’s ad to score the maximum rating on the platform 👂 Check out the full report below. #licensing #advertising #sainsburys #bfg

"Miraculous: Tales of Ladybug & Cat Noir", the global hit TV series from the Paris-set animation franchise, has been bought by BBC Children's and Education and debuted its fifth season on the network, bringing the adventures of Marinette and Adrien to a wider UK audience 🐈⬛ 🐞 In addition to CBBC, the series is available on multiple platforms across the UK, including Disney+, Netflix, and Pop TV. #licensing #advertising #miraculous

Each week Born Licensing spotlights one of the characters we represent as licensing agent and Red is our Character of the Week 😡 😡 The Angry Bird, Red has become famous for channeling his anger and directing it at the green, egg-stealing pigs. Despite his aloof demeanour, Red has become a hero in the bird community, using his leadership skills to rally the entire flock of Angry Birds against their piggy rivals. Read more about Red and Rovio Entertainment on our Character Roster here: https://buff.ly/41nNiBE #CharacterOfTheWeek #AngryBirds

A great summary of Lexie Limitless's journey, inspired by the one Aloha Wanderwell completed over 100 years ago, has been published on National Geographic 🚘 "On March 26, Lexie and the Explorer finally came to an emotional chequered-flag stop outside Hôtel Le Royal in Nice. After 18,600 miles through 27 countries and across six continents, she’d done it! Lexie was officially confirmed as the first person to circumnavigate the globe in an electric vehicle." Read more about her adventure below 👇 #licensing #advertising #ford #lexielimitless

Each week Born Licensing spotlights one of the characters we represent as licensing agent and Chef is our Character of the Week 🧁 He’s the master of the kitchen, the Smurf that everyone loves. There is nothing he cannot bake, roast or prepare, although sometimes his choices are a bit experimental, like the time he made a cauliflower with rose hips fermented in lizard milk. The area in which he excels: pastries! He is unbeatable and keeps his recipes a secret. Read more about Chef and PEYO COMPANY on our Character Roster here: https://buff.ly/4fUYdqE #CharacterOfTheWeek #TheSmurfs

Our David Born and Alice O'Brien from The Roald Dahl Story Company Ltd had a chat with Brands Untapped to discuss the origins and impact of the Sainsbury's Christmas ad featuring the BFG 👂 and how putting authenticity at the heart of the campaign was crucial. Read the full interview below 👇 #licensing #advertising #sainsburys #bfg

This Christmas, Sainsbury's and Comic Relief are working together to provide 5 million meals to families across the UK experiencing food poverty. You can donate directly to Comic Relief at the live screenings of this year's Sainsbury’s and Comic Relief's Christmas advert, featuring The Roald Dahl Story Company Ltd's BFG. The projections were live at the Edinburgh Christmas Market last weekend, and will be at the Bath Christmas Market from 29th November to 1st December. #licensing #advertising #sainsburys #bfg

Last week our UK team attended a BIG Friendly Feast 👂 🧁 🍰 and had a blast! Huge congrats to our friends at The Roald Dahl Story Company Ltd, Sainsbury's and Hope&Glory PR for putting together such a fun pop-up experience at the Icetank in London, featuring BFG-inspired decor and Sainsbury's Taste The Difference menu. #licensing #advertising #sainsburys #bfg