CEO of Born Licensing | CEO of Born to License | Licensing Mentor | Ex Warner Bros. & Cartoon Network | Licensing characters & intellectual property | License Global 40 Under 40 | Licensing.biz Power 50
"NCA’s lightly bearded chief creative officer, Ian Heartfield, stood up. His idea was about the BFG, Roald Dahl’s jovial giant, and how he would help Sainsbury’s save Christmas. Heartfield had been practising his West Country accent for the part. Big? Absolutely. Joyful? You bet. But, crucially, big and friendly — just, the executives felt, like Sainsbury’s." A great piece by Financial Times about Christmas advertising and how the Sainsbury's campaign starring the BFG "got a whopping 5.9, the second-highest rated Christmas ad on System1."
