Tilt Publishing

This week Joe Pulizzi and Robert Rose break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are ... and ...are you there? Listen or watch on YouTube! https://lnkd.in/g5VjyseF

Don't miss this recap episode of Publish & Prosper with Matt and Lauren. They discuss trends and and topics of the past year, plus throw in a few predictions for 2025.

This week's CE profile: Entrepreneur: Anne Helen Petersen Tilt: Impact of culture around you Scene: Culture Study newsletter (105K), The Culture Study podcast, books Can’t Even: How Millennials Became the Burnout Generation, Out of Office: Unlocking the Power and Potential of Hybrid Work with co-author Charlie Warzel, Too Fat, Too Slutty, Too Loud, and Scandals of Classic Hollywood Snack Bites:  -->Anne spent a year as a visiting professor teaching cultural studies in English and film studies. -->After a six-year stint at Buzzfeed as a senior culture writer, she left to turn her hobby newsletter on Substack into a content business called Culture Study. -->She’s also authored multiple books and hosts a logically named The Culture Study podcast. Why We Stan: Anne Helen is a journalist-turned-content entrepreneur who knows how to connect with her audience to convince them why paying for content is a necessity while also recognizing that newsletter models may not be the best long-term solution. Want to know more? https://lnkd.in/grjHjHGv

📊Metrics have you overwhelmed? By focusing only on those metrics that matter most to your business goals, you can make analytics more manageable for your content business.  Read on for how to narrow the key metrics for your content business. https://lnkd.in/gsnAtAQZ

Did you accomplish your business goals this year? Sadly, most content entrepreneurs did not. It's possible that your business why is holding you back from success. Now is the time to get a new why. Listen now to Joe Pulizzi in the latest Content Inc podcast. https://lnkd.in/geCvj_CQ

Have you heard the rumor that you won't make any money self-publishing? Or the one about how expensive it is to publish your own book? What about the outdated lie that self-publishing doesn't help establish your credibility and authority as a thought leader? In this episode of Publish & Prosper Matt and Lauren debunk these myths and misconceptions about self-publishing. They also discover the meaning of the word debunk. Listen now 🎧https://lnkd.in/eXVp2wCU

#ContentEntrepreneur Spotlight: Justin Moore Entrepreneur: Justin Moore Biz: Creator Wizard Tilt: Creator sponsorship education and coaching Primary Channel: Newsletter (34K)  Time to First Dollar: 12 months Our Favorite Actionable Advice 🦄Tap into your unique experiences: Justin gained experience negotiating deals with his wife’s April YouTube channel. As an agency owner, he did deals on behalf of the brands. Working both sides of sponsor deals led him to realize his content tilt, and Creator Wizard was born. 📉It’s OK to fail to find your success: Justin adjusted his offerings to address his audience’s interests and achieve his business revenue goals. For example, instead of multiple courses, he combined them under a single offering. 📔Strategically add revenue streams: In 2025, Justin will publish a book, Sponsor Magnet, and launch a three-day event, Sponsor Games. Read more of Justin's story on the Tilt Publishing website (Link in comments)

The biggest surprises in the recently released Comprehensive Study of Business Book ROI study? (https://authorroi.com/) Josh Bernoff, author of Build a Better Business Book, who helped survey nonfiction authors and wrote the report, offers five: 💰64% of books were profitable. “I would have expected that to be higher, but some people aren’t putting in the effort to promote their books enough to generate revenue,” he says. 📔Hybrid-published authors have similar levels of success as traditionally published authors. “Hybrid is clearly a viable method of publishing for serious authors,” Josh notes. 📢A high correlation exists between investments like ghostwriters and PR for launches and profitability. 📚Most authors expect to sell a lot more books than they do. Traditionally published book authors had a median expected sales of 8,900 copies vs. actual sales of 4,600 copies. 💵Book advances from traditional publishers have dropped off a cliff. The median advance among more than 100 traditionally published authors was only $5,500, and 31% got no advance. Ann Gynn's biggest takeaway from the well-analyzed research? Only 4% of the authors say book sales were their primary goal for publishing. The most popular reasons for publishing a book include: -->Get more paid engagements (19%) -->Elevate a topic that needs attention (18%) -->Generate leads (15%) -->Share knowledge (15%) Read more of Ann's takeaways on the research here: https://lnkd.in/gVDfSqhQ

Attention Authors! Limited Spots Available for Tilt Publishing in December ⌛ Calling all non-fiction writers! The holiday season might be busy, but it's also a prime time to get your publishing journey started. Here at Tilt Publishing, we're dedicated to helping authors bring their ideas to life. However, spots for December are filling up fast! We only have a limited number of openings left for this month. If you're ready to see your book shine in 2025, don't wait! Here's what Tilt Publishing can offer you: 🧑🏫Expert guidance: Our experienced team will help you navigate the publishing process from start to finish. 🧾High-quality proofing and formatting: We ensure your book is polished and professional. 💰Marketing and direct sales support: Get your book in front of your audience, keeping 100% of the profits by selling direct. And much more! Let's make this December a publishing success story for you! Head over to our website to learn more about our publishing services and secure your spot. P.S. Don't forget to share this post with your fellow non-fiction author friends who might be interested!

📌Registration is Open Now for #CEX25: Get Cyber Monday pricing for a limited time. Use code CYBER to save $100 off current prices (code expires Midnight Dec 3). This will be the lowest price offered this year! 📅 Event Date: August 24-26, 2025 🏨Venue: Huntington Convention Center of Cleveland This is your opportunity to join fellow authors, podcasters, bloggers, newsletter writers, video creators, and online course creators in a dynamic event designed to supercharge your content journey. What You Can Expect: Inspiring Keynotes: Gain insights from renowned content creators who've mastered the art of audience growth and revenue generation. Practical Workshops: Dive deep into the strategies, tools, and tactics that can transform your content into a thriving business. Networking Opportunities: Connect with fellow content entrepreneurs, exchange ideas, and forge collaborations that can propel your journey forward. Innovation Showcase: Explore the latest content creation technologies and trends that are reshaping the industry. Stay tuned for more updates as we unveil our exciting lineup of speakers and sessions. In the meantime, get ahead of the crowd by registering now at the lowest price available using code CYBER. 🤖