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Do business book authors really make most of their money from sources other than the book itself? I analyzed the data in our Business Book ROI Study. Sure enough, among authors making at least $25K from publishing a book, 69% of the revenues come from sources like speaking, consulting, and workshops. Here's the full analysis, including a chart that shows the more money you make, the more of it *doesn't* come directly from the book. https://lnkd.in/enGupWiz

DO NOT WRITE A BOOK…UNTIL YOU ATTEND THIS WORKSHOP is officially open for registration. This 2-part workshop series is perfect for: 🔖an aspiring nonfiction author just getting started on a book 🔖an already-published nonfiction author doing it again but wanting to do it differently 🔖an already-published fiction author now thinking about writing and publishing nonfiction 🔖a business owner or entrepreneur who wants to align your book with your business We will meet two times in 90-minute intervals: April 10th and 17th from 1:30-3:00 PM EST. Over these two sessions, Bridgett McGowen-Hawkins and I will walk participants through the four parts of our book while they fill out a roadmap to successfully write and publish their book and start this year! In session 1 on the 10th, we’ll be focusing on turning your book into your business and the makings of a great book. Material to be covered includes: ➡️Understanding the ABCD mindset ➡️Choosing your publishing path ➡️Navigating the publishing landscape ➡️Recognizing the 5 biggest pitfalls to avoid ➡️Becoming the CEO of your book ➡️Establishing a plan, practice, and pace ➡️Knowing the book’s lifecycle ➡️Identifying a clear and kept promise ➡️Developing a quality manuscript ➡️Learning the art of intentional titling and eye-catching design In session 2 on the 17th, we’ll cover publishing and making money off your book and when to call in the pros. Here, we’ll be reviewing: ✍🏻Your best marketing tools and when to begin promoting ✍🏼The truth about your ROI ✍🏽Revenue-generation ✍🏾The type of support available to you in the publishing space ✍🏿When, where, and how to find the right support ✍🏽The most important things to ask when you’re interviewing service providers The cost of this 2-part workshop series includes: 💫2 90-minute sessions co-facilitated by myself and my co-author (which means you get access to a book coach and publisher at one time…a 2-for-1 special!) 💫1 copy of Do Not Write a Book…Until You Attend this Session and a reading schedule 💫1 customizable roadmap for your book 💫Access to an exclusive Coaching & Publishing package offer that we are only sharing with those who attend All of this for just $997! It’ll be the best investment you make to get your book started the right way, saving you on costly errors later. Register today. https://bit.ly/49MIiY0 Interested but have questions? DM me so we can chat. #writingabook #writing #writer #author #writingcoach #writingcoaches #writingworkshops #writinggroup #writing

#Authors, are you thinking of writing a business book? This article from Josh Bernoff has some very interesting information. Most importantly, "Hybrid publishers delivered better service. Authors with hybrid publishers were more than twice as likely to strongly agree that they were satisfied with their publishers." Reach out to Front Edge Publishing (FEP) (a hybrid publisher) if we can help you bring your book to the world. https://buff.ly/4gZlxEC #business #bookpublishing #writingcommunity 

#Authors, are you thinking of writing a business book? This article from Josh Bernoff has some very interesting information. Most importantly, "Hybrid publishers delivered better service. Authors with hybrid publishers were more than twice as likely to strongly agree that they were satisfied with their publishers." Reach out to Front Edge Publishing (FEP) (a hybrid publisher) if we can help you bring your book to the world. https://buff.ly/4gZlxEC #business #bookpublishing #writingcommunity 

I index a lot of business books by traditional and hybrid publishers. So I was interested to read the results of a return of investment (ROI) survey of business book authors conducted by Josh Bernoff, Bill Sherman, and AJ Marsden (sponsored by AMG, Gotham Ghostwriters, Thought Leadership Leverage, and Smith Publicity). The survey participants were divided almost evenly among hybrid-published authors, self-published authors, and authors with traditional publishers. The most popular services used by surveyed authors included copy editors, graphic designers, PR agencies/launch specialists, developmental editors, book or writing coaches, and social media specialists. There were no mentions of the ROI for the cost of indexing. But that doesn't mean that business books don't include indexes. They do! Business books are meant to be read cover to cover AND dipped into. Sometimes the index user is searching for a passage they read and maybe they want to add a quote to an article or post they're writing. Other times they want to find out if a particular person's point of view was included in the book. Regardless of the reason, the index helps the person find what they're looking for. You can find the survey results here: https://lnkd.in/e2FDXT6E

McKinsey' 2024 books recommended: I'm a fan of books , and now with McKinsey recommendations, the choice of my next book is going to be very easy one. Let me know if you agree with their recommendations. #books #McKinsey #recommendations

Join me for an exclusive webinar October 24th at 1:00 PM ET unveiling the groundbreaking Business Book ROI Study, the largest-ever survey of published business authors. Between April and August 2024, four author service organizations—Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage—teamed up with bestselling author and former Forrester SVP Josh Bernoff to conduct a survey of over 300 non-fiction authors. Our goal was simple: to uncover the factors that most likely generate a positive return on investment (ROI) for authors pursuing book projects. Discover the true value of publishing a business book beyond just book sales. We’ll break down the hard numbers—royalties earned, sales of consulting and speaking services—as well as the invaluable, non-material returns such as increased visibility, media inquiries, and personal brand growth. In this live discussion, we’ll dive into: • The ROI of business book publishing: What’s the real payoff? • How to weigh the costs—financial, time, and emotional—of bringing a book to life. • Key takeaways and lessons for every aspiring or current author, whether self-publishing, working with a hybrid publisher, or landing a deal with a traditional publisher. 𝐌𝐞𝐞𝐭 𝐭𝐡𝐞 𝐏𝐚𝐧𝐞𝐥: • Josh Bernoff - Bestselling author, editor, and former SVP at Forrester. • Peter Winick - CEO of Thought Leadership Leverage. • Dan Gerstein - CEO of Gotham Ghostwriters. • Naren Aryal - CEO of Amplify Publishing Group. • Marissa Eigenbrood - President of Smith Publicity, Inc.. Date & Time: October 24th at 1:00 PM ET Don’t miss this chance to gain the clearest-ever picture of the modern publishing landscape and make better decisions about your own publishing journey. Register now to secure your spot: https://lnkd.in/e2WPQf_G

Have you written a book or are you in the process of writing one? If so, please help us!   We're often asked: what’s the return on investment for a non-fiction book author?   Hand waving, hypotheticals and anecdotes won’t cut it. That’s why we’re supporting a group of friends and partners who are conducting research on ROI for non-fiction authors.   If you’ve written a book, or are in the process of doing so, could you please fill out a quick survey below (it should take up to about 20 minutes)?   Your answers will be aggregated and kept anonymous – and they are hoping to have responses collected by this Friday 21st June.   The research findings will be presented in a public webinar and free downloadable report in July, and will help us answer things like: 📚 What are the typical costs and revenue attributable to a non-fiction book? 📚 Which actions create ROI for a non-fiction book author? 📚 How do you compare to other authors like you?    This will be the most comprehensive study of non-fiction book ROI ever. Finally we can get some real, data-driven answers! Thanks so much in advance for your help with this project. #bookwriting #author #ROI #research #thoughtleadership

𝑾𝒉𝒂𝒕 𝒊𝒇 𝑯𝒂𝒓𝒓𝒚 𝑷𝒐𝒕𝒕𝒆𝒓 𝒉𝒂𝒅 𝒂 𝒎𝒆𝒔𝒔𝒚, 𝒖𝒏𝒑𝒐𝒍𝒊𝒔𝒉𝒆𝒅 𝒅𝒆𝒔𝒊𝒈𝒏? Many readers might never have picked it up from the shelf. Yet, 𝐻𝑎𝑟𝑟𝑦 𝑃𝑜𝑡𝑡𝑒𝑟 remains a global phenomenon to this day. Sure, J.K. Rowling’s storytelling is brilliant. But there’s another crucial factor that contributed to its success:  𝐦𝐞𝐭𝐢𝐜𝐮𝐥𝐨𝐮𝐬 𝐛𝐨𝐨𝐤 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐞𝐝𝐢𝐭𝐢𝐧𝐠. A flawless design can make or break an author’s career. It’s not just about making a book look pretty; it’s about creating an experience that builds trust and drives sales. At Pen2publishing, we help aspiring authors stand out with high-quality, engaging book designs that transform manuscripts into bestsellers. We believe in taking responsibility for your career growth and recognition. Let’s talk about how we can make your book shine. Email: [email protected] P.S. I am open to collaboration with book coaches, book editors, and publishing consultants.

Which class of author are you? Using our Business Book ROI survey, I classified authors into four groups based on their spending. Interestingly, big spenders and small spenders had approximately equal chance of being profitable. But the bigger the spending, the bigger the payoff for the profitable authors. https://lnkd.in/eEK_MSma