Pam Didner

Pam Didner

Raleigh-Durham-Chapel Hill Area
15K followers 500+ connections

About

With > 20 years of experience, I am a passionate B2B marketer, fractional (part-time)…

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Experience

  • Tilt Publishing Graphic

    Tilt Publishing

    Raleigh, North Carolina, United States

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    Raleigh, North Carolina, United States

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    New York City Metropolitan Area

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    Raleigh, North Carolina, United States

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    Philadelphia, Pennsylvania, United States

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    Portland, Oregon Area

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    London, United Kingdom

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    Morgantown, West Virginia

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    Portland, Oregon Area

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    Greater New York City Area

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    Portland, Oregon Area

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Education

Licenses & Certifications

Publications

  • The Modern AI Marketer: Guide to Gen AI Prompts

    Tilt Publishing

    Mastering AI prompting is no longer optional—it’s THE must-have skill for today’s marketers and salespeople.

    As a marketer or sales professional, are you getting the “meh” results with ChatGPT or AI bots with your own marketing or sales prompts?

    How can you get the most out of generative AI and LLMs (Large Language Models) without losing your unique touch?

    This is the guide you’ve been waiting for if you are in:

    - B2B Marketing
    - Enterprise Sales
    - Revenue…

    Mastering AI prompting is no longer optional—it’s THE must-have skill for today’s marketers and salespeople.

    As a marketer or sales professional, are you getting the “meh” results with ChatGPT or AI bots with your own marketing or sales prompts?

    How can you get the most out of generative AI and LLMs (Large Language Models) without losing your unique touch?

    This is the guide you’ve been waiting for if you are in:

    - B2B Marketing
    - Enterprise Sales
    - Revenue Ops
    - Marketing Ops
    - Search Marketing
    - Content Marketing
    - Growth marketing
    - Event marketing
    - Sales enablement
    - Data Analysis
    - ANY sales and marketing role

    Pam Didner divides over 75 meticulously crafted prompts into 12 sales and marketing categories.

    From developing robust marketing plans and strategies to optimizing digital marketing efforts, each section offers actionable prompts that B2B marketers and sales professionals can immediately implement in their jobs.

    Whether you’re looking to enhance your SEO content, refine your social media strategy, or supercharge your email marketing campaigns, Didner’s prompts empower you to connect the strategic and digital dots across various sales and marketing domains.

    Stop wasting time with generic prompts. Get this book and:

    - Master the art and science of prompt engineering
    - Craft high-impact AI prompts that get you noticed
    - Approach prompts by building a sequence of AI prompts to get the most AI bang for your buck.

    Ready to see some killer prompts you can start using today?

    Remember: AI is a tool to AMPLIFY your expertise, not replace it.

    Buy this book, head over to Chapter 3, and get started ASAP!

    Amazon: https://bit.ly/didnerprompt

    See publication
  • The Modern AI Marketer in GPT Era

    Tilt Publishing

    An AI Marketing Book for Marketers, by a Marketer!

    Are you looking for a no-nonsense, straightforward, and practical book to understand AI’s impact on marketing in under 2 hours?

    Are you using AI in your marketing but unsure if you’re getting the most out of it?

    Are you curious about how to scale AI marketing across your organization?

    This book is designed for YOU, whether you are a B2B marketer, Enterprise sales professional, Marketing ops specialist, Revenue ops…

    An AI Marketing Book for Marketers, by a Marketer!

    Are you looking for a no-nonsense, straightforward, and practical book to understand AI’s impact on marketing in under 2 hours?

    Are you using AI in your marketing but unsure if you’re getting the most out of it?

    Are you curious about how to scale AI marketing across your organization?

    This book is designed for YOU, whether you are a B2B marketer, Enterprise sales professional, Marketing ops specialist, Revenue ops manager, Growth marketer, Email marketer, Content creator, Event marketing manager, Sales enablement manager, ANY role in sales and marketing.

    In this book, you’ll discover:

    - How AI got to where it is today
    - How to boost your digital marketing skills with AI tools
    - How to implement and scale AI initiatives in your business
    - How to improve your gen AI prompts with +35 practical examples
    - Why the quality of data matters
    - Why human touch remains essential

    This book goes beyond the technical aspects of AI, addressing the strategic implications of AI implementation, including driving ROI, improving decision-making, and enhancing customer experiences.

    We all want to learn more about AI so that we can do our jobs effectively and stay ahead of the technology curve.

    The Modern AI Marketer in the GPT Era by Pam Didner is an indispensable guide for marketing and sales professionals navigating the rapidly evolving landscape of artificial intelligence.

    Join the AI race. Buy this book. Start reading.

    Amazon: https://bit.ly/didnerprompt

    See publication
  • 90-Day Sales Enablement Challenge

    Now is the perfect time for a strategy shake-up.

    That’s where the 90-Day Sales Enablement Challenge comes in—a refreshing, practical initiative designed to improve collaboration between B2B marketing and sales teams, turning straightforward, actionable steps into powerful drivers of revenue.

    Learn how you can activate the 5 key takeaways for challenge success, including:

    Alignment with Sales: Engaging with key stakeholders to understand their needs and prioritizing…

    Now is the perfect time for a strategy shake-up.

    That’s where the 90-Day Sales Enablement Challenge comes in—a refreshing, practical initiative designed to improve collaboration between B2B marketing and sales teams, turning straightforward, actionable steps into powerful drivers of revenue.

    Learn how you can activate the 5 key takeaways for challenge success, including:

    Alignment with Sales: Engaging with key stakeholders to understand their needs and prioritizing initiatives that align with revenue goals.

    Strategy and Prioritization: Selecting impactful initiatives with measurable outcomes.

    Securing Buy-In: Securing buy-in from sales to ensure everyone’s on board with the plan.

    Implementation and Adaptation: Developing a detailed plan and timeline for executing the initiatives.

    Sharing Results: Transparently assessing the outcomes after 90 days, celebrating successes and embracing key takeaways for continuous improvement.

    Download the eBook and get your challenge started.

    See publication
  • The Modern AI Marketer

    Artificial Intelligence (AI) has become our "invisible" a companion that we can't live without. We rely on these companions to remind and support us through everyday tasks such as: Greeting us in the morning with our favorite news or podcast, autocompleting our texts, discovering the best route to work, recommending movies and music for us to listen and more.

    As much as we fear AI may take over the world one day, we also have become more and more comfortable with machines intermingling…

    Artificial Intelligence (AI) has become our "invisible" a companion that we can't live without. We rely on these companions to remind and support us through everyday tasks such as: Greeting us in the morning with our favorite news or podcast, autocompleting our texts, discovering the best route to work, recommending movies and music for us to listen and more.

    As much as we fear AI may take over the world one day, we also have become more and more comfortable with machines intermingling in our daily lives. These intelligent machines also have the same impact on business applications and our jobs.

    In my third book, The Modern AI Marketer, Didner takes marketers on a journey starting with the history of AI, to AI applications in modern marketing, and how to drive AI initiatives at work. It includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge.

    I share multiple use cases such as how to apply them as a valuable marketing or sales enablement marketing engagement tool.

    This eBook is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement. If you don't know much about AI and want to know how to make of it as a marketer and sales professional, check this book out.AI, not a fad. It's here to stay.

    Find out why and let's get started.

    See publication
  • Effective Sales Enablement

    Kogan Page

    Effective Sales Enablement, written from a marketer’s perspective, goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies and processes. Using case studies and examples from some well-known brands such as Cisco, Oracle, Google and more, she provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

    Effective Sales Enablement…

    Effective Sales Enablement, written from a marketer’s perspective, goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies and processes. Using case studies and examples from some well-known brands such as Cisco, Oracle, Google and more, she provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

    Effective Sales Enablement shows you how to:
    • understand trends that impact sales professionals and how to take advantage of them
    • become a better marketer with creative ideas on how to support sales
    • integrate sales elements into select marketing programmes and vice versa
    • assemble a first-class sales enablement team
    • leverage technology to better integrate sales and marketing

    See publication
  • How to Build a Global Content Marketing Team

    1. Why do you need this course?

    Building an international content marketing team for your company can be tough, especially with limited budget and resources. This presentation helps you to assess where you stand, what you should do to pull a team together, what the organizational charts will look like and what your next steps should be. It will assist you with:

    - Knowing where you stand with your current B2B content marketing landscape
    - Showing examples of organizational…

    1. Why do you need this course?

    Building an international content marketing team for your company can be tough, especially with limited budget and resources. This presentation helps you to assess where you stand, what you should do to pull a team together, what the organizational charts will look like and what your next steps should be. It will assist you with:

    - Knowing where you stand with your current B2B content marketing landscape
    - Showing examples of organizational structure
    - Helping you to figure out where the gaps are to be able to move forward

    2. Why is this course essential?

    If you need to create your own international content marketing organization chart, this course is for YOU. Once you go through the content, you should be able to put a preliminary organizational chart together to review with your team and management.

    3. What will you be able to accomplish after this course?

    - Assess your current content marketing team’s status within the company
    - Identify who currently supports you in content marketing efforts
    - Create a preliminary organizational chart that describes your company’s situation
    - Decide how best to move forward with your content marketing strategy based on your budget and resources

    4. Who should take this course?
    - Headquarters employees who are looking to expand the team
    - Local team members wearing global hats
    - Agencies that help clients organize international teams
    - Anyone looking to expand their global marketing team!

    Even if you don’t fall into those three categories, you still have the potential to gain new and useful knowledge from the course! Plus, this course is an easy read with only 115 slides. Ha! Really, it’s an easy read!

    You will see!

    See publication
  • How Budget and Team for Your Content Marketing in Five Steps

    1. What is this course about?

    This course gives step-by-step instructions to help you create a pitch for boosted content marketing resources within your company. After the course, you’ll know how to gather information and create a compelling presentation to persuade management.

    2. Why is this course essential?

    Simply put, you can’t reach your full potential unless you have the proper resources. This course will help you to locate and unlock those resources within your…

    1. What is this course about?

    This course gives step-by-step instructions to help you create a pitch for boosted content marketing resources within your company. After the course, you’ll know how to gather information and create a compelling presentation to persuade management.

    2. Why is this course essential?

    Simply put, you can’t reach your full potential unless you have the proper resources. This course will help you to locate and unlock those resources within your company.

    3. What will you be able to accomplish after this course?

    - Describe the maturity stage of your company’s content marketing
    - Articulate the effectiveness of your content marketing efforts and expected impact
    - Assess your internal customers’ needs and identify solutions
    - Create a holistic plan to present to your management
    - Select key communications tasks to continue building momentum

    4. .Who should take this course?

    - Content marketing managers or strategists on the client side who want to expand content marketing in their companies
    - Marketing managers who create content to support sales and channel partners/distributors
    - Marketing managers interested in bringing content marketing initiatives to their companies
    - Marketing professionals, including agencies, who want to learn how to take content marketing to the next level

    See publication
  • Global Content Marketing

    McGraw-Hill

    Engage Customers Around the World with Cross-Regional Content Marketing
    Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

    LEARN HOW TO:

    - Create content that engages people--regardless of their country and culture
    - Identify key…

    Engage Customers Around the World with Cross-Regional Content Marketing
    Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

    LEARN HOW TO:

    - Create content that engages people--regardless of their country and culture
    - Identify key actions and strategies to apply to your projects
    - Connect "dots" that others don't see and connect them in ways you never thought of before

    "Content marketing across geographies is a different animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity

    See publication

Languages

  • Chinese

    Native or bilingual proficiency

  • English

    Native or bilingual proficiency

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