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Carol Howley Carol Howley is an Influencer

Chief Marketing Officer | Advisor | Gartner CMO of the Year 2024 finalist | Pavilion Top 50 CMOs 2024 | Founding Member of Chief | Diversity Lead | Woman In Leadership Advocate | Forbes Committee Member

What’s in store for marketing? Im sure we can all attest it’s a turbulent and exciting time right now. We surveyed over 100 marketing leaders to get the Low down and found some interesting trends. Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. Our report “The Future of 1:1 Marketing,” goes on to discuss the power of personalized communication - In a time where 55% of B2B marketers believe it’s harder to reach customers due to an increased difficulty capturing customer attention (82%), a rise in required touchpoints (65%) and trouble differentiating against competitors (58%). To quote myself 🤣 “By prioritizing bespoke interactions over generalized mass marketing, marketers are better poised to address the unique needs of their audience — increasing engagement and brand loyalty. Especially in today’s loud, digital landscape, a personalized marketing strategy will make your audience feel like valued individuals as opposed to just another nameless prospect, fostering deeper connections that last.” What do you think will be a key trend this year? #marketing #communications Thanks to Demand Gen Report for the feature https://lnkd.in/eten6nhF

86% Of B2B Marketers Agree Personalized Content Is Key To Success: New Research - Demand Gen Report

86% Of B2B Marketers Agree Personalized Content Is Key To Success: New Research - Demand Gen Report

https://www.demandgenreport.com

Charles Lau

Helping biz & experts generate leads | Digital Strategist & Educator

7mo

Personalization connects, cutting through clutter amid evolving landscapes.

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