What’s in store for marketing? Im sure we can all attest it’s a turbulent and exciting time right now. We surveyed over 100 marketing leaders to get the Low down and found some interesting trends. Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. Our report “The Future of 1:1 Marketing,” goes on to discuss the power of personalized communication - In a time where 55% of B2B marketers believe it’s harder to reach customers due to an increased difficulty capturing customer attention (82%), a rise in required touchpoints (65%) and trouble differentiating against competitors (58%). To quote myself 🤣 “By prioritizing bespoke interactions over generalized mass marketing, marketers are better poised to address the unique needs of their audience — increasing engagement and brand loyalty. Especially in today’s loud, digital landscape, a personalized marketing strategy will make your audience feel like valued individuals as opposed to just another nameless prospect, fostering deeper connections that last.” What do you think will be a key trend this year? #marketing #communications Thanks to Demand Gen Report for the feature https://lnkd.in/eten6nhF
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In today’s digital age, personalized communication has become crucial to successful marketing strategies. Account-Based Marketing (ABM) has emerged as a popular approach for B2B marketers to target high-value accounts and engage decision-makers with tailored messaging. However, achieving true personalization at scale is daunting, and marketers often need help to deliver relevant content to the right people at the right time. Read more here: https://lnkd.in/eZFFRdBg #abm #abmhero #accountbasedmarketing #marketingstrategy #marketingexpert #personalization #personalizedmarketing
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𝟴𝟲% 𝗢𝗳 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗔𝗴𝗿𝗲𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝘀 𝗞𝗲𝘆 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗡𝗲𝘄 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 In today's noisy digital landscape, personalization is key to standing out and building stronger customer connections. New research from Exclaimer reveals that 86% of B2B marketers now see personalized 1:1 communication, such as tailored email marketing, as crucial to their success. At Manifestools, we understand the importance of personalized, bespoke interactions that address each individual's unique needs. Through our specialized digital coaching programs and tech-enabled solutions, we work to empower brands to foster richer engagement and loyal relationships with their audiences. Our personalized social media management, marketing guidance sessions, and AI-driven tools can help you develop and execute targeted campaigns that make people truly feel seen and valued. Instead of treating prospects as nameless numbers, we help you approach each contact as an individual through insights-led, bespoke interactions. Whether you need help incorporating more personalized elements into your existing strategies or would like an innovative new approach, Manifestools is here to support you in standing out from the crowd and deepening connections with today’s discerning customers. Click here to read the full article on personalized marketing: https://lnkd.in/eNbiZwPh Contact us to discuss how we can help amplify your marketing success through specialized personalized solutions. #branddevelopment #creativecontentcreator #brandsforless #brandstyle
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86% of marketers are turning to personalized 1:1 email communication. The “Future of 1:1 Marketing Report” highlights how bespoke interactions boost engagement and loyalty. Research shows CRM systems (72%) and marketing automation tools (55%) as key in executing impactful personalized strategies. Embrace these technologies to connect deeply with your audience and stand out in the digital landscape. Prioritizing bespoke interactions over mass marketing addresses unique audience needs, fostering lasting connections. Demand Gen Report | #MarketingStrategy #PersonalizedMarketing #B2BMarketing #DigitalMarketing #EmailMarketing #Activate_ms
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The first step for a personalized approach is segmentation. From there, it’s essential to adopt personalization techniques or technologies, such as automated email segmentation or customer-centric chatbots. https://lnkd.in/ghRdSsnp
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