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Buyer expectations have changed. So has how they prefer to consume information. The average time a visitor spends on a website, according to HubSpot, is 54 seconds. That’s less than a minute. And if your page takes longer than 2 seconds to load, 40% of your visitors instantly disappear (close the tab). But if you have a video that’s compelling and on brand, your average page view time? SIX MINUTES. Invest in content. Definitely invest in video content. The math is simple. #b2bmarketing #themoreyouknow 🌈 ⭐ #websiteoptimization

𝐒𝐭𝐞𝐚𝐥 𝐦𝐲 𝐟𝐢𝐯𝐞 𝐬𝐭𝐞𝐩 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐥𝐚𝐧 𝐢𝐧 𝐀𝐩𝐫𝐢𝐥. 1. Review your digital marketing goals. 2. Conduct a content audit & research every month. 3. Develop the content plan ahead of time. (If you don't want to plan out your entire content plan instead plan your content pillars) 4. Create the calendar and distribution plan. (visually map out) 5. Measure and optimize your results 𝑨𝒄𝒕𝒊𝒐𝒏 𝒔𝒕𝒆𝒑𝒔 𝒕𝒐 𝒕𝒂𝒌𝒆 𝒕𝒐𝒅𝒂𝒚: --> Review your goals - take note of what worked and what didn't. 𝑨𝒄𝒕𝒊𝒐𝒏 𝒔𝒕𝒆𝒑 𝒇𝒐𝒓 𝑻𝒉𝒖𝒓𝒔𝒅𝒂𝒚 --> Review your content insights and customer feedback 𝑨𝒄𝒕𝒊𝒐𝒏 𝒔𝒕𝒆𝒑 𝒇𝒐𝒓 𝑭𝒓𝒊𝒅𝒂𝒚 --> Plan out your content calendar topics for April 𝑨𝒄𝒕𝒊𝒐𝒏 𝒔𝒕𝒆𝒑 𝒇𝒐𝒓 𝑴𝒐𝒏𝒅𝒂𝒚 --> Create your content distribution plan 𝑨𝒄𝒕𝒊𝒐𝒏 𝒔𝒕𝒆𝒑 𝒇𝒐𝒓 𝑻𝒖𝒆𝒔𝒅𝒂𝒚 --> Set up a way to review your analytics and keep note month by month of the differences. Let me know below if this was helpful! #digitalmarketing #marketingstrategy #contentmarketing

Is a high bounce rate good or bad? Small business owners often find this metric confusing A high bounce rate can indicate issues like slow loading times or confusing content. But it could also mean visitors found exactly what they needed on that one page The key is to understand why people are bouncing. Analyse your website analytics to see what is really going on. Learn more : https://lnkd.in/grZ-Y7sC #DigitalMarketing #SEOOptimization #OnlineBusiness #WebEngagement

How to create local business content that converts... Here's how to establish your local business as the industry authority by being authentic in your content and connecting with your community. https://ow.ly/giPA50SstLr #contentmarketing #conversionrate

How to create local business content that converts... Here's how to establish your local business as the industry authority by being authentic in your content and connecting with your community. https://ow.ly/B8iX50SstLs #contentmarketing #conversionrate

Join us for an insightful session designed to elevate your #ContentMarketing strategy. Optimize your content and learn the essential guidelines and best practices for creating successful campaigns on #Outbrain. Register here: https://outbra.in/4azYeNm

🎙️Don’t miss out our next webinar about content best practices and optimisation! 🏃♀️Hurry up subscribing is happening tomorrow 🏃 #outbrain #performancemarketing #contentmarketing #webinar

📈 Unlock your potential for Q2 success! Skimlinks' US Q2 2024 Publisher Playbook is packed with actionable insights to guide your content strategy. You’ll learn about: 🚀 Q1 '24 📚 Q2 '23 Review 📈 Q2 '24 Preview 📝 #ContentMarketing Best Practices Read our blog and download our playbook today! https://ow.ly/3W0a50RxFJM #Ecommerce #MarketingTips #DigitalMarketing #ConversionOptimization #OnlineRetail

Ready to take your small business to the next level? Discover cost-effective tips for online success, from content planning to analytics and creative engagement! Check out the full blog post using the link below! #SmallBusiness #SocialMediaMarketing 🌟📈 https://bit.ly/3y1y4Wa

The generally agreed good funnel conversion rate is between 3.1% – 5%. However, the typical conversion rates for top-funnel content are just 0.25%. 🤐 Meaning you must attract 400 visitors to a single page to achieve just one conversion. And no matter how much you optimize the conversion rate on top-funnel content, it's unlikely to yield the desired results. Because persuading someone to consider your product when they're not actively in the market is touuugh. Your best bet is to layer your content strategy with bottom-of-the-funnel content that targets specific challenges your Ideal Customer Profile (ICP) faces. How do you come up with these ideas for your bottom-of-the-funnel content? I have some very practical steps you could follow here: https://lnkd.in/dtCGMQmD Did you find this useful? Repost for others ♻ What steps work for you? Let's hear it! 👇 #bofu #contentstrategy #technicalcontent