Social Element

What if all it took was a swipe to share how you feel about social media? Introducing Better Social Swipe. With just a swipe, you can have your say on the light AND dark sides of social. We’ll take your swipes to the platforms and demand a better, brighter social future, for everyone 👊 Are you ready to have your say for a brighter social? Click the link below to play Better Social Swipe now 💥 👉 https://lnkd.in/e2kiK9MZ #MakeSocialBetter #BetterSocialSwipe #HaveYourSay

It's the last day to get your votes in for SXSW London PanelPicker!! Please register and vote for our 3 sessions below. 🙏 Please note if you have not yet registered then the links below will jump you to a sign in page (which is also the reg page). Add your email and follow the instructions. Once registered, you can then click on the links again to be sent directly to the sessions to hit that vote button: 1️⃣ Should Social Media exist? A panel hosted by Linn Frost with Sophie Devonshire⚡️, Zoe Kalar and Nishma Patel Robb 🪩⚡️. 👉 https://lnkd.in/eVKaDkuf 2️⃣ Table of Influence: Social Media’s future in our hands/ The Make Social Better Council An important roundtable discussion with some of the greatest industry minds including Kelly Best, Bobi Carley, Sophie Devonshire⚡️, Chris Dunne, Dom Dwight, Zoe Kalar, Dino Myers-Lamptey, Nishma Patel Robb 🪩⚡️ 👉 https://lnkd.in/efxktbhC 3️⃣ Backlash is built in An interactive workshop powered by our sister company, Polpeo and hosted by Linn Frost, Tamara Littleton and Asad Dhunna. 👉 https://lnkd.in/eNbgWBiG #SXSWLondon2025 #Conference #PublicVote

Making Social Better and Building Purposeful Brands Along the Way We are super excited to have been partners with Festival of Media this year. At their North American Awards in NYC at GroupM's lovely offices our Co-CEOs, Ashley Cooksley and Linn Frost, hosted a panel all about what we love most - Making Social Better! Joined by the fantastic Aretha Yorke Sabeng, Marketing Director at L'Oréal and Tatiana Canessa, Innovation Activation Marketing at Johnson & Johnson the session can be viewed via the link below: 👉 https://lnkd.in/eKPe_g2R Our key takeaways: 1️⃣ Social Media is the new marketing funnel Tatiana reminded us that social media now spans the entire customer journey, from awareness to conversion. The key is creating tailored, meaningful experiences at each stage. 2️⃣ Community is key to brand purpose Aretha highlighted how brands can authentically connect with their audiences by tapping into the power of communities. Listening, engaging, and learning from these groups can create innovation and build loyalty. 3️⃣ Safety and inclusion must be a priority As Linn said, brands have a responsibility to create safe, inclusive spaces on social media. Whether through proactive community management or advocating for mental wellbeing, we can all play a part in making social a force for good. 4️⃣ Don’t restrict On the topic of social media use for younger audiences, the panel agreed: education beats restriction. By equipping young users with the right tools and knowledge, we can empower them to navigate social spaces safely while maintaining creativity and connection. #MakeSocialBetter

I'll be speaking at the Agency Hackers Agency Growth Summit on Thursday 23rd January. It's an excellent programme for agencies wanting to scale and I'll be sharing my story and experiences. Full details in comments ⬇️ ⬇️

Following her recent appearance on the BBC, our global co-CEO, Linn Frost was asked by Campaign UK to expand on her thoughts around the dual nature of Social: a powerful tool for inspiration and connection, yet also a source of harm, distortion, and risk. Our key takeaways: 1️⃣ Social media acts as both a reflection and distortion of society, amplifying positive aspects like activism and creativity while exposing darker issues such as trolling, echo chambers, and harmful challenges. 2️⃣ Brands play a critical role in influencing social platforms, setting standards for content, and contributing positively through thoughtful campaigns and partnerships, as demonstrated by Norwich City FC and Virgin Money. 3️⃣ While age restrictions are a step toward safeguarding younger users, their effectiveness is limited due to underage users bypassing these measures, emphasising the need for broader solutions like proactive moderation and education. 4️⃣ An approach involving brands, platforms, governments, and individuals is necessary to ensure a safer and more positive online environment, leveraging influence, education, and regulation. You can see the full article on Campaign UK here: https://lnkd.in/g6uhiQZF

🎙️ We need your vote - SXSW London Panel 🚨 We’re thrilled to announce that our panel submitted for SXSW London is through to PanelPicker. This panel will discuss one question you may not expect from a social marketing agency; 'Should Social Media exist?' Is a world without social media conceivable, or even preferable? This panel brings together a powerhouse lineup of speakers: ✨ Our global Co-CEO Linn Frost ✨ Sophie Devonshire⚡️, CEO at The Marketing Society ✨ Zoe Kalar, Founder and CEO of platform, WeAre8 ✨ Nishma Patel Robb 🪩⚡️, Founder of Glittersphere This session is your chance to have a voice in the conversation about the future of social media. Help us make it happen and #MakeSocialBetter 👉 Cast your vote now: https://lnkd.in/eVKaDkuf

🎙️ We need your vote - SXSW London interactive workshop 🚨 Polarisation defines today’s world, both online and off. Brands embracing a purpose beyond “selling products” face an unavoidable truth: you can’t please everyone—and might even enrage many. Yet, strong brands thrive on bold narratives, and purpose is integral to brand identity. How should brands navigate the inevitable backlash? Please vote for our engaging, hands-on session powered by our sister company Polpeo where experts will guide the audience through a brand crisis simulation. The audience decisions will dictate the outcome, with immediate feedback from simulated events. Can your choices steer a brand through turbulence? Explore the dynamics of purpose, crisis, and resilience in the age of turmoil. ✏️ Voting is OPEN NOW - https://lnkd.in/eNbgWBiG The deadline is 19th Dec 2024. Linn Frost Tamara Littleton Asad Dhunna The Unmistakables #MakeSocialBetter

🎙️ We need your vote - SXSW London Roundtable 🚨 We are SO excited to let you know about a fantastic roundtable that is now up for public vote at the SXSW London PanelPicker. The "Table of Influence: Social Media’s Future in Our Hands" is set to be an incredible roundtable discussion dedicated to shaping the future of social media for the better. 🌍✨ But we need your help to make this happen. Voting is OPEN NOW, and your support is crucial in bringing our ideas to life. ✏️ Cast your vote and join us in making a real impact: https://lnkd.in/efxktbhC The deadline is 19th Dec 2024. Let’s work together to create a better, more responsible social media landscape. One that truly serves the people and communities it connects. #MakeSocialBetter Dino Myers-Lamptey The Barber Shop Conscious Advertising Network Sophie Devonshire⚡️ The Marketing Society Chris Dunne Thinkbox Outvertising Dom Dwight Bettys & Taylors of Harrogate Kelly Best Virgin Red Zoe Kalar WeAre8 Bobi Carley ISBA Nishma Patel Robb 🪩⚡️ Glittersphere

Our Co-CEO, Ashley Cooksley spoke with @digiday last week discussing the social media ban for teens in Australia. “Research tells us that prolonged use of platforms like Instagram and TikTok correlates with heightened anxiety, depression and body image concerns among teens,” Cooksley said. “But they also provide unparalleled spaces for young people to express and shape their identities, connect across distances, and join in global conversations.” See the full article below 👇

VOTING ALERT 🚨 Not 1, not 2 but 3 of our sessions submitted for SXSW London PanelPicker are now available for voting! 🔈 All centred around our #MakeSocialBetter mission and the key question “Should social media exist?” 👀 To vote, please register and search for: Should Social Media exist? A panel hosted by Linn Frost with Sophie Devonshire⚡️, Zoe Kalar and Nishma Patel Robb 🪩⚡️. Or click the link - https://lnkd.in/eVKaDkuf Table of Influence: Social Media’s future in our hands/ The Make Social Better Council An important roundtable discussion with some of the greatest industry minds including Kelly Best, Bobi Carley, Sophie Devonshire⚡️, Chris Dunne, Dom Dwight, Zoe Kalar, Dino Myers-Lamptey, Nishma Patel Robb 🪩⚡️ Or click the link - https://lnkd.in/efxktbhC Backlash is built in An interactive workshop powered by our sister company, Polpeo and hosted by Linn Frost, Tamara Littleton and Asad Dhunna. Or click the link - https://lnkd.in/eNbgWBiG #SXSWLondon2025 #Conference #PublicVote