Our Co-CEO, Ashley Cooksley spoke with @digiday last week discussing the social media ban for teens in Australia. “Research tells us that prolonged use of platforms like Instagram and TikTok correlates with heightened anxiety, depression and body image concerns among teens,” Cooksley said. “But they also provide unparalleled spaces for young people to express and shape their identities, connect across distances, and join in global conversations.” See the full article below 👇
As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices there as it could impact billions of dollars in creator revenue. “It’s a significant shift that could redefine how brands engage with audiences and how social platforms operate,” said Jessica White, vp of creative and media at digital agency DEPT®. “And that’s also why U.S. content creators need to pay attention, as this will mean that they need to proactively shift how they approach content creation and audience targeting.” In this piece by Antoinette S., we also speak to Jasmine Enberg of EMARKETER, and Ashley Cooksley of Social Element.
