Social Element’s Post

Did you know that 77% of teenagers encountered harmful material online in the past year? That’s just one of the headline statistics from the Ofcom Online Nation 2024 report and helps reinforce the fact that the need for safer, more accountable digital environments has never been greater. Linn Frost, Co-Chief Executive Officer at Social Element, shares insights on the critical role brands play in influencing platforms to prioritise safety, foster education and promote positivity. She advises on some of the potential techniques to make this a reality - these include leveraging ad dollars to drive platform accountability, and championing social campaigns that make a real impact. 💡 Check out the article on Campaign UK here: https://lnkd.in/g6uhiQZF

How can we get the youth more engaged in news? By embracing social media, creative formats, and transparency. Make news that is more inspiring, relevant, and empowering for the next generation! #YouthandNews Read the full article here: https://bit.ly/4iaHSQf

Look at us, we are the media now. This election proved one thing: old-school celebrities have lost their clout. Nobody listens to them anymore—their influence is nothing but smoke and mirrors. The real power players are those who rule the internet. Their endorsements turned the tide, and this gap will only widen in the coming years. We’re witnessing the rise of a new social class: the digital aristocracy. In five years, those who haven’t built their online brand will become a second-class citizen. The rules have changed. Those with influence online will dominate financially, attract the best clients, claim the highest revenue streams, and set the terms. The rest will be left scrambling, grinding harder for less, just to stay afloat. Traditional paths are dead. This is a matter of personal and professional survival. Get in or get left behind. - Atlas @dentesleo

Social Media: Impact on Society and Transformation in Communication Social media has made our lives easier. It is now easier than ever to access information and different voices. But there are also disadvantages: Real-life communication is diminishing. We start to see only our own opinions instead of different ones. Misinformation can spread quickly. The solution? Increasing digital literacy and developing algorithms that are open to diverse opinions. Do you think social media is good or bad for society? Read more in the article: 👇 https://lnkd.in/ee_t5MQ9

The Impact of Recognition in Our Society 📣 In this week's blog, we dive deep into the Recognition Drive Society and examine the evolving role of recognition in shaping our interactions and identities. How has social media changed our perception of value and success? Join us as we explore how to shift towards more meaningful recognition that emphasizes real experiences and genuine connections. Let’s discuss and rethink the value of recognition in today’s digital age. 👉 Don't miss this insightful read! Check out our blog by clicking below https://lnkd.in/eRiDeHSg #NBG #Networkbuildgrow #Rodgerandmelissa #NBGThursdayblog #RecognitionDriveSociety

Such a helpful webinar!

It’s no secret that the media landscape is shrinking. Mainstream media outlets are downsizing, community papers are shutting down, and even the big players are working with skeleton crews. Theodora Jean of Coldwater Communications sums it up perfectly: “There are less people to pitch to, and there are less outlets to pick up stories" – but this scarcity has increased the perceived value of mainstream media for clients. In this changed environment, it’s crucial to adapt strategies, diversify media outreach, and strategically leverage mainstream hits. Learn more about this in our latest blog post: https://lnkd.in/g3BFTBtV

As youth leaders, we can help guide our students and their parents as they navigate social media. Here are 4 critical questions to ask before they create their first account. Read more in Brad Griffin’s blog. https://bit.ly/4gTLTb3 #youthministry #socialmedia

Must read: "...The problem is that social-media platforms’ business model undermines the social foundation of democratic participation. That is, social-media platforms purposely seek to undo local communities to maximize profits. The reason is that social-media companies profit from our digital relationships, but not from our “physical” relationships, those that take place in parks, coffee shops, book clubs, and the like. As a result, social media platforms see the physical relationships between people as competing with the digital relations they offer." https://lnkd.in/dnkFyM49

The speed of media change is nothing short of exhilarating. To stay relevant and influential, we need to be nimble and adaptable. What you learn yesterday might be not relevant anymore. Early Adopters is key to a successful digital media business. #stayhungrystayfoolish.