Discover how IPG Mediabrands' Climate Action Accelerator Program (CAAP) is making a difference in the latest article from Ad Age, highlighting our journey to help clients measure and reduce their carbon footprint, shift to renewable energy, and invest in climate-conscious marketing. Learn more about CAAP and programs contributing to the future of sustainable marketing in the full article: https://bit.ly/3V8IWu7
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
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https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Locations
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Primary
Get directions
100 W 33rd St
New York, NY 10001, US
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Get directions
Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Updates
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Our global CEO, Eileen Kiernan, was recently honored at the 2024 Reisenbach Philanthropies' Annual Benefit. Eileen – who came to New York from Ireland at nineteen – was named a "Dear New Yorker," a testament to her dedication to the organization's mission of creating a better and safer New York City. Congratulations Eileen!
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Get ready to spread Christmas cheer! "Dear Santa, the Series" premieres this Sunday, November 24th, on all ABC owned stations, or catch it on Hulu starting Black Friday. This heartwarming series from TRAVERSE32 reminds us of the importance of giving back this holiday season.
It's beginning to look a lot like Christmas...! A big thank you to Good Morning America for having United States Postal Service's VP of Marketing Sheila Holman and director Dana Nachman on to talk Operation Santa and all things Dear Santa, The Series! Season two premieres this Sunday, Nov. 24th on all ABC owned stations and then streams on Hulu on Black Friday! Check out the segment in the link below. UM Worldwide https://lnkd.in/g3jhT_Nt #USPS #IPGMediabrands #UMWorldwide #TRAVERSE32
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Last week, Maureen Bosetti, Chief Investment Officer of IPG Mediabrands, shared her expertise on the future of CTV and linear advertising at CTV Ad Days New York. As a key voice of the "NYC ad buyers roundup" panel, Maureen discussed how brands are planning budgets, finding the right audiences, and measuring impact in the evolving landscape. We're proud to have Maureen representing IPG Mediabrands and sharing her valuable insights with the industry!
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Exciting news! IPG Mediabrands, KINESSO, Initiative and Mediahub have been recognized among the top honoree shortlists for Givsly's 2025 Impact Awards! We're proud our teams and leaders are being recognized for their efforts driving impactful change and responsible action; you inspire us and lead by example every day. Thank you to all who voted and to Givsly for their commitment to shaping the future of our industry. Congratulations to: IPG Mediabrands – Sustainable Stewards award KINESSO – Data Defenders category Initiative - Resourceful Responsibility category, recognized their campaign for the Usher Syndrome Society, “Every Second Counts: Forcing Eyes and Ears on Usher Syndrome.” Martin Bryan, Global Chief Sustainability Officer, IPG Mediabrands - Purpose Pioneers award Fatima Chaudhry, Director, Client Solutions, Analytics, Initiative - Responsible Rookies Santia Nance, U.S. VP, Media Director, Mediahub Worldwide - Intersectionality Champions Kylee McKinney, U.S. Associate Media Director, Mediahub Worldwide - Responsible Rookies
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KINESSO's new Experimentation Lab is a game-changer! This AI-powered platform streamlines experimentation across all markets and channels, enabling faster, more effective data-driven decisions. Discover how KINESSO is transforming the industry with scientific methodology and real-time insights!
Last week, we debuted our "Experimentation Lab", a solution that lives within IPG’s Interact platform and built to transform how marketers design, execute, and analyze experiments across every channel and market. As our VP of Experimentation, Berna Tollefsen, explains, “The Experimentation Lab isn’t just a tool; it’s a catalyst for innovation. By streamlining workflows and making insights accessible, we’re helping brands unlock their potential and stay ahead in a rapidly evolving landscape.” With AI-driven insights and a centralized approach, the Lab simplifies and scales experimentation, empowering our clients to make data-driven decisions faster and more effectively. Read the full release: https://bit.ly/40Ujs7s
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Congratulations to Interpublic Group (IPG) for being named Holding Company of the Year at The Drum Awards Festival 2024! We're proud of our agencies, UM Worldwide and Initiative, for the recognition of their work as well!
We’re excited to share that Interpublic has been named Holding Company of the Year at The Drum Awards Festival 2024! With FCB Global earning Agency Network of the Year and our companies taking home an impressive 24 awards — the most of any marketing group — this recognition highlights the incredible power of creativity in delivering results for our clients. Congratulations to Area 23, FCB Global, Golin, Initiative, IPG Health, Jack Morton Worldwide, McCann Worldgroup, MullenLowe Global and UM Worldwide for their outstanding work. https://lnkd.in/etay5-vj
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The TV and video landscape is changing and ad-supported streaming is leading the way! In the latest ADWEEK's article, "Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting," Larene Mantel, MAGNA Global's VP of Strategic Investment, makes a case for ad-supported streaming. She highlights the growing popularity of FAST, emphasizing the benefits for brands like increased opportunities for engagement and more efficient pricing. Read the full article to learn more about ad-supported streaming's impact and how to leverage it here: https://bit.ly/4hRkW8D #Mediaweek
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In today's world of misinformation, supporting quality journalism is crucial. Dave Byrne, our EVP of Global Brand Safety & Privacy, is a leading voice in this crucial conversation. In VideoWeek's article, Dave emphasizes the importance of credible news sources for both brands and consumers, highlighting IPG Mediabrands' commitment to ensuring advertiser messages are delivered in credible environments. Read the full article to learn more about Dave's insights and our efforts to shape the future of brand safety and support the vital role of journalism: https://bit.ly/3Z5HbjN
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Is your marketing strategy relying on outdated tactics and assumptions? It's time for a fresh approach! Jonathan Rigby, Chief Strategy Officer at IPG Mediabrands’ Initiative, says marketers need to revalidate their approach, and that starts with answering some tricky questions. Read more in the latest article from The Drum: https://bit.ly/3YIB9UZ
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