IPG Mediabrands’ Post

🌟 The world of video ads with "The Cost of Streaming: Inside Video Ad Pricing on Popular Apps"! 📺 ✨ Brands are shifting from traditional TV to OTT platforms like Netflix and YouTube to reach digital-first audiences 💼📈 🔍 Learn about: - The evolution of streaming video advertising - Ad costs compared to traditional TV - Strategies for targeting and optimizing campaigns 🎯💰 👉 Read More: https://lnkd.in/dB4mMr-v 📖🎥 #Streaming #Advertising #IndustryTrends #OTT #MarketingMagic

As content production and redistribution expand across numerous digital streaming platforms, audience measurement and engagement tracking are becoming more sophisticated. What implications does this hold for public media? What strategies should stations do to stay ahead? https://lnkd.in/ehTXqgyX

The shift to digital advertising is crucial as viewing habits evolve. YouTube accounted for nearly 10% of all TV viewing in June, highlighting the importance of reaching audiences on streaming platforms. This trend offers a unique opportunity for targeted, personalized ad campaigns. As more people cut the cord, having a robust digital advertising strategy to include streaming is essential for staying ahead in the competitive marketing landscape. Interested in staying up to date on current events, trends, and strategies? All this and more in #TheAmplifyInsider. >> https://lnkd.in/gQDhv4gM #TuesdayTalks #DigitalAdvertising #Streaming #MarketingTrends #YouTube #PublicRelations #Strategy Amplify #MeetAmplify

Explore Fubo TV's groundbreaking suite of four new CTV ad units, enhancing audience engagement and brand visibility in the sports-first live TV streaming platform. Read the Latest full News - https://lnkd.in/dXqVYN2X #martech #martechedge #advertising #ctv #audienceengagement #branding #businessgrowth #innovation #transformation #technology

Friday Must - Watch 📹 Catch our own Hunter Terry featured in the latest ADOTAT episode with Pesach Lattin. Top takeaways include: 📽 Streaming video ads are poised to be the next frontier for advertisers, but hurdles remain. 📈 The surge in original programming on streaming platforms is reshaping the move from linear TV to streaming. 🎯 Fast channels are diversifying, offering advertisers unique opportunities to connect with specific audiences. 💡 The importance of contextual relevance and engaging creative work cannot be overstated in the success of streaming ads. 🤝 Addressing data privacy and fostering collaboration are crucial for effective targeting and personalization. 🤔 There’s a noticeable generational gap in how personalized ads are received and appreciated. Watch here 👉 https://lnkd.in/ekwuFcdf

Have you noticed? Over the past few years, there's been a push to the "Plus", nearly every major network promoting viewing to their streaming platforms. Nielsen, unfortunately, has had massive layoffs and focused resources on measurement of streaming and other viewing. Cable has surpassed broadcast viewing for some time, but now viewing on Streaming is nearly double both of those. And now, just last week, even traditional media news outlets are saying that people are getting their news elsewhere. Creator Media Network would like to earn the opportunity to work with your small or medium sized business to optimize your media plans, using mobile, streaming, geo and various other targeting to maximize your marketing reach to the audience that is most receptive to your offers. Email me at dana@creatormedianetwork today!

🚀 Unlock the Power of Streaming TV with Proven Programmatic Strategies! 📺 As a Programmatic CTV Specialist, I understand the intricacies of leveraging streaming TV to amplify campaign reach and impact. With diverse targeting options and a vast array of inventory placements, crafting a high-performing CTV campaign can be challenging. That's why Simpli.fi's expertise is invaluable. Whether you're experienced or new to streaming TV, Simpli.fi's Streaming TV Success Guide is an essential resource. It offers insights into: 🔑 ZIP Code Targeted Streaming TV for precise audience engagement 🎬 Access to Premium Inventory to enhance content quality 📈 Guiding the Customer Journey from initial engagement to action 📊 Delivering Industry-Leading Reporting for data-driven decisions 🔒 Ensuring Privacy Compliance to build trust Harness the power of Simpli.fi to optimize your streaming TV campaigns and achieve outstanding results. Download the guide now and elevate your programmatic strategy! #ProgrammaticAdvertising #CTV #StreamingTV #Marketing #SimpliFi

The rise of streaming has blurred the lines between Connected TV (#CTV) and Over-The-Top (#OTT), but understanding the difference is crucial for advertisers 🙌👀📺 CTV refers to internet-connected TVs like #smartTVs or Roku, while OTT is the content delivery method that brings streaming services like Netflix to any device 💡📲 Curious how this impacts #advertising strategies? Learn how to leverage both for precise #targeting, high #engagement, and better ROI in our latest blog. Click to dive in! ➡️https://lnkd.in/drnybUFi

IYKYK. Spectrum Reach is helping "harness the chaos" of the media ecosystem on both the linear AND streaming front. That's why we are the #1 multiscreen video partner in our markets. Combine that with 30MM+ addressable households...and you can see how we help our partners spend more time optimizing outcomes and less time aggregating audience.

More people than ever are cutting the cord and taking advantage of streaming content. But it's not just about reaching more eyes with streaming — OTT/CTV advertising offers serious advantages for reaching your target audience. With the power to send your message to specific zip codes and locations and to target audiences based on their interests, you can make sure your ads are hitting the mark every time. To learn more about how streaming TV can lead to successful campaigns for advertisers, listen to the latest episode of Digital Marketing ROWhy?: https://lnkd.in/gbpeYjDG #DigitalMarketing #MarketingPodcast #ROI