IPG Mediabrands’ Post

Wrote up some thoughts in The Drum about the most pressing strategic questions of today, and an opportune moment to plug the book Dimitri Maex and I released last week. Get Fame & Flow here: https://a.co/d/2RvS4w5 ☺️ #FameAndFlow #Initiative

“Isn’t investing in a marketing strategy too expensive for my budget?” Agreed. It’s a significant investment, and it’s understandable to be cautious about the cost. But it delivers a lot as well: — Strategic planning that aligns with your business goals. — A brand identity that sets you apart from your competitors. — Targeted marketing funnel and messaging that drives revenue growth and visibility. … all without spending a dime on ads. If a marketing strategy costs $15k-$50k, expect these benefits and more. Without one? You risk missing out on essential growth opportunities and the potential to establish a strong market presence.

There's no denying it: modern marketing has grown beyond the confines of the marketing department. To reinvent marketing, CMOs must shed their old playbook and create something new. Modern marketing is a far cry from its traditional counterpart. It's about reimagining its purpose within organizations, extending its influence beyond advertising. Check out this article to learn more: https://bit.ly/4acdPT6

❌ I've encountered way too many clients and companies fixating on the wrong aspects of marketing. Instead of aligning with their strategic objectives, they often get lost in the tactical details. ✅ It's crucial to prioritize strategy over tactics. Let your strategic goals guide your marketing efforts, ensuring that your tactics serve a purpose. Don't get caught up in the channels or tactics initially; focus on the end goal. 🏁 🏁🏁 Check out this blog I JUST posted on the topic: https://lnkd.in/e4XPi_ZH #digitalstrategy #digitalmarketing #strategicmarketing

In a world where change is the only constant, integrating tactics in a 360 marketing strategy is not just an option, it's a necessity. Here I share my vision on how the integration of multiple channels can empower any brand's presence. Full article here 👉 https://lnkd.in/dYFdbF3d

Marketing isn’t just about being clever—it’s about being strategic. 🚀 How do YOU drive real engagement in today’s crowded digital space? Let’s hear your thoughts below! Follow us https://lnkd.in/d9cjZABA for updates on how our creative solutions and comprehensive digital strategies can drive your brand forward.

Yesterday I got to do something really cool. 😎 I held a marketing strategy session with a Glasgow-based digital marketing agency, and we talked about A LOT of things. How to use market positioning to find a unique brand narrative. How to get the most out of your buyer personas (and why even bother having them) Mapping specific personas against their unique funnels. How to use the pursuit of transformation to create compelling reasons to purchase. At what point does marketing to people's pains become problematic, or even unethical? How do we delight women called Maureen? 🤔 Here's some snippets..

What’s driving the future of marketing? Our 2024 CMO survey of 950+ marketers uncovers key trends shaping the industry. From the rising importance of partnerships with creators and platforms to the need for a consistent brand story across every touchpoint—get the insights you need to stay ahead! 🔗 Download your copy here and stay ahead of the curve: https://lnkd.in/dcQvyWgt

The "Eat Them to Defeat Them" campaign is a great example of how marketers should be doing their homework. This includes developing a strong marketing strategy, thoroughly analyzing consumer behavior, and using Integrated Marketing Communications (IMC) to create a consistent message across multiple platforms. Thank you Veg Power CIC for this valuable marketing lesson 🙂

Planning and executing an effective personalized marketing strategy is both art and science. Learn how to build a personalized marketing strategy that connects with the right people at the right time: https://gtnr.it/4cq6m3T #GartnerMKTG #Strategy #Personalization