IPG Mediabrands’ Post

Trusted journalism isn't just vital for a free-thinking society, but it's also a cornerstone for the long-term success of brands. Here's why: 🔍 **Credibility and Reputation**: Being associated with reputable journalism outlets bolsters a brand's credibility and enhances its reputation in the eyes of consumers. 🎯 **Audience Reach and Engagement**: Trusted journalism outlets boast large and engaged audiences, providing brands with a platform to reach and engage with consumers effectively. 🌟 **Positive Brand Image**: Aligning with trusted journalism outlets helps cultivate a positive brand image, fostering consumer trust and loyalty. ⚠️ **Risk Mitigation**: By associating with reputable sources, brands mitigate the risk of being associated with misinformation or negative publicity. **Influence on Consumer Perceptions and Purchasing Decisions**: Trusted journalism significantly influences consumer perceptions and purchasing decisions, making it an essential ally for brands. Josh Stinchcomb of The Wall Street Journal rightly emphasises the importance of supporting trusted journalism, especially in times of political uncertainty and technological advancements we are witnessing this year. #advertising #media #marketing #branding #brandtrust #brandsuccess #journalismmatters #journalism

  Communications professionals have an obligation to defend and support credible media outlets producing journalism grounded in shared facts, ethical reporting standards and protecting the public interest. In the disinformation age, shady websites like The Hub have spilled out of think tanks to prop up political and corporate agendas while passing themselves off as ‘independent’ media outlets. At least in this social media graphic they’re transparent about the far-right agenda they’re amplifying (though not so transparent about who funds them). I have nothing against the opinionator industry as long as they’re honest that they’re little more than Substack curators and a long way from credible media outlets that aim to meet basic journalism standards and engage in newsgathering.

In today’s fast-paced media landscape, where sensationalism often overshadows substance and commercial interests sometimes dictate editorial decisions, the concept of an entirely honest journalism-based media house seems increasingly difficult. It has various pulls and pressures. Nandkumar Saravade & I write in Business Standard on the challenges facing the #ideology of journalism and the connected industry, including the influence of #corporateownership, the rise of #digital platforms, and the blurring lines between #traditional and non-traditional sources of #news. We observe on #regulatoryoversight, #transparency in media ownership, and the role of independent #watchdogs in holding media organisations accountable. We write on, Enabling true Journalism - The Design Principles. https://lnkd.in/gfuSPvjs #MediaVsJournalism #media #mediaindependence #journalism

Brands Must Avoid Funding Hateful Content and Support Diverse, Quality Journalism! Advertisers can play a key role in defunding dis/misinformation and promoting quality journalism from diverse sources to support credible narratives. How Can Advertisers Ensure Care and Embrace Transparency? 🔍 Review Blocklists Monthly: To ensure you are not defunding high-quality journalism covering large scale news events or covering misinformation itself.    📰 Preserve Quality Reporting: Do not block quality content from affected communities. Authentic and diverse voice are vital for balanced news coverage. 📝 Audit Ad Placements: Check site and app lists to avoid inadvertently funding hate or misinformation. 📋 Create Clear Lists: Develop strong Inclusion and Exclusion lists to track where ads are placed. 📞 Engage with Platforms: Ask representatives about their measures for brand safety and information integrity, and what steps are being taken to prevent future issues. Transparency and communication is key! 🔗 Find out more by reading our Dis/misinformation manifesto: https://lnkd.in/eX6iKy2E Are you concerned about your ads on social media/other platforms? Contact [email protected] for guidance - we’re here to support and ensure quality information is incentivised while harmful content is demonetised. #ConsciousAdvertising #Misinformation #Disinformation #OnlineSafety #InformationIntegrity #TogetherWeCan #QualityJournalism #HumanRights #Transparency #ResponsibleMarketing #BrandSafety

#consciousadvertising There is guidance. Brands and agencies can talk with the Conscious Advertising Network

“No organization, particularly a newsroom, can succeed unless it is cohesive and aligned.” Ceasar Conde, NBCUniversal News Group Chairman The FREE PRESS has been replaced by Aligned Agenda Media. Let's all share the same opinion and be aligned our thinking is a political party or a business on a mission as it does not allow for diversity in thought and opinion. If you celebrated the action that followed, you are wrong. If you were outraged by the action that followed, you are wrong. Fox News created a dangerous business but highly profitable model by spinning their news to the conservative right, a model that virtually all networks followed by replacing hard news with editorial as news. If you comforted and reassured while watching your news feed of choice you are not getting hard news. You are listening to editorial disguised as news. When your favorite anchor is a cheerleader it is no longer news and that is a danger to our democratic values. We are living the Digital Equivalent of Yellow Journalism.

Today’s #media environment moves at a breakneck speed. Journalists and media organizations are under constant pressure to deliver accurate, timely coverage. With #publicpolicy affecting nearly every aspect of our lives, having a sophisticated tool to monitor these changes is crucial. Gaining a comprehensive view of #legislation is essential to providing comprehensive coverage. Plural is an invaluable resource for media organizations, equipping #journalists with advanced tools to enhance their #research and reporting. Learn more 👇 https://hubs.li/Q02G4l670

Enjoyed this article on leadership changes needed in journalism. I've long said the silo-d nature of newsroom vs business side should be broken down- in the sense that we are all working towards the same goal: best serving our audience. The news industry is entering a new era, and after so many failed attempts at transformation over the past two decades, we’re wrestling with the fundamental question of our time: What kind of business is journalism, and whom does it serve?  https://lnkd.in/e-4RCnuG

The future of journalism depends on technical collaboration and public participation.While digital transformation has produced major obstacles for conventional media, it has also led to changes in the way news is created, distributed and consumed. The life sustaining key in this new environment is understanding and adapting to audience behavior while managing a social media presence and trust. In the future, effective journalism does not arise from publishers, but from public interest and participation.The forces that are disrupting traditional journalism, digital technology and changingconsumer behavior may be its salvation. This new era of journalism is different from its predecessors, but it has the potential to be more independent, accessible and compassionate than ever before. The way forward needs to introduce new technologies while maintaining the core values of trust and advertising. Those who excel in this transformation will not only survive, but progress in the new digital environment. Thefuture of journalism is ultimately in the hands of its audience, the people whosechanging attitudes and expectations have brought this change. (By Hadiqa Shah) #FutureOfJournalism #DigitalTransformation #PublicParticipationMatters #JournalismReimagined #MediaRevolution #TrustInMedia #AudienceEngagement #DigitalMedia

“We can strive to build profitable newsrooms while acknowledging that journalism requires public support,” is how Peter Erdelyi summarises the message of the Media Viability Manifesto (MVM). So happy to see the Manifesto featured in this week’s Media Finance Monitor: “The very existence of this document signals that we have entered uncharted territory, where market forces alone can no longer sustain the kind of robust, independent information ecosystem essential for a thriving democracy. The Manifesto acknowledges this new reality: in many contexts, the traditional, market-driven models that supported journalism for decades are no longer viable. … There is a lot of depth to the Manifesto that is impossible to unpack in a few paragraphs. The media sector operated under one model for so long that shifting mindsets - of key stakeholders, decision-makers, and even media professionals themselves - requires time and persistent effort. The Media Viability Manifesto, with its nuanced approach, serves as an excellent tool to move this conversation forward.” Big shout out to Peter Erdelyi. Find his whole analysis of the MVM here: https://lnkd.in/dVbieQHk