Conscious Advertising Network

🚨 Last Chance to Register! 🚨  Join us at the Responsible Advertising Summit – Europe’s first forum dedicated to raising the bar in sustainable, inclusive, and accessible marketing, media, and advertising. 📅 Date: 3 - 4 December, 2024 📍 Location: Marriott Hotels Regents Park, London, UK With the advertising landscape shifting to meet growing consumer demand for ethical and responsible practices, this event is your chance to lead the charge toward a more sustainable and inclusive future. Hear from top speakers from brands such as Haleon, giffgaff | Certified B Corp, Boots UK, Procter & Gamble, and gain actionable insights to build a responsible brand that aligns with ethical standards. 🔗 Don’t miss out and secure your spot now: https://lnkd.in/e5QWshHF 🎟️ Use code CAN10 at the checkout to get 10% off your ticket pass. PLUS, get a complimentary report on building the business case for responsible advertising, co-authored by the Conscious Advertising Network (CAN). 📥 Download the report here: https://lnkd.in/ewUFtcfs Explore key insights on: 🤖 AI-powered personalisation driving ethical campaigns 🌍 Diversity’s impact on trust and brand loyalty 📜 Navigating regulations like greenwashing and influencer standards 📈 How ethical media boosts ad performance and reputation ♻️ Building long-term growth through responsible advertising With only days to go, don’t miss your chance to lead the future of ethical marketing. Hope to see you there! IQPC R&D #ResponsibleAdvertising #SustainableMarketing #RADSummit #EthicalMarketing #ConsciousAdvertising #InclusiveBrands #EthicalAdvertising #MarketingLeadership #BrandResponsibility #AdvertisingForGood #SustainabilityInBusiness

This morning we were privileged to be joined by a panel of brilliant cross-industry minds to explore some of the most challenging and inspiring considerations at a pivotal moment as we asked... Does the talent crisis in adland demand a fundamental shift in agency culture, business models and talent strategies? Thank you to our wonderful host Sophie Cunningham and our panellists Marsha Jackson, Jane Stephenson, Sophie Lewis and Rachel Forde for your brilliant insights, all the eye opening stats, and the brave industry predictions. Despite the train disruptions, floods, and fires, we did it and it really was a fantastic and gear shifting conversation. We only wish we had more time to continue the thought-provoking Q&A. If you were able to join us then thank you for your time and input. If you couldn’t make it then we’ll be sharing snippets and our key takeaways over the coming weeks as we continue to have this conversation. See you soon for more of the same! And if you'd like to know more, drop us a line [email protected] #talentcrisisinadland #adland #advertising #people #talent #brands #inhousing #media #marketing

CAN Co-Founder Harriet Kingaby Chats with Traci Dunne About #ESG in Advertising Organisations... After working in the advertising industry for over 30 years, twenty of which were spent at ISBA, Traci has founded her own ESG consultancy, Transform-Renew-Sustain (TRS). Check out the website: https://lnkd.in/emb7XxPv In this interview we find out what’s motivated her to set up her business, along with the challenges advertisers face. Harriet: "What should the first step be for businesses looking to make big changes?" Traci: "Take the time to read and digest the CAN Manifestos. They provide a genuine roadmap for anyone navigating the ESG space in Advertising and are a must read, in my opinion, for all. At TRS we always start by carrying out a corporate targets assessment to understand what your, or your client’s organisation is already promising to do, and by when. From there it’s about establishing which of the existing commitments have implications for day-to-day marketing operations, and what processes can be evolved or embedded operationally to support those targets." 🔗 Read on to find out additional steps advertisers can make now to work towards more conscious and sustainable advertising. https://lnkd.in/evc3vEt2 #ConsciousAdvertising #ResponsibleMarketing #ESG #Strategy #TRS #TransformRenewSustain #TogetherWeCan

CAN Member Spotlight: giffgaff #UpToGood with Multi-Year Partnership with Big Issue to Drive Social Impact! giffgaff | Certified B Corp have launched a new multi-year partnership with Big Issue, a leading social enterprise and fellow B Corporation that helps millions of people in the UK affected by poverty to earn, learn and thrive.  Together, they are using the power of connectivity to help tackle digital exclusion by giving Big Issue vendors across the UK access to refurbished smartphones and digital skills to increase their earning potential and connect them to vital services and support. They’re going even further by donating devices to job-seekers involved in the Big Issue Recruit programme to help build their digital skills, apply for jobs and settle into roles they love. They'll also be investing in Big Issue’s frontline teams, so that they can help vendors and jobseekers to build their digital skills and confidence and use their devices safely. Together, they're not just bridging the digital divide - they're creating pathways out of poverty. 🔗 Visit this link to find out ways you can support: https://lnkd.in/dtyhT_Ug CAN is the conscience driving commercial success for advertisers. Want to join our membership? Already a member and have big news to share? ✉️ Contact [email protected] today! #ConsciousAdvertising #SocialImpact #TogetherWeCan #ResponsibleMarketing

Advertising, don’t COP out of environmental progress! As COP29 Azerbaijan comes to an end, CAN’s Head of Advocacy Alex Murray tells Campaign UK: “If you work in advertising, you’re a part of an industry that’s about to surpass $1tn in annual revenue. If you were a nation, you would be the 20th biggest by GDP. Your impact is felt here. The funding of climate disinformation is a risk to your business both in terms of the uncertainty it creates and the potential liability where it inevitably features within your supply chain. Demand transparency.” 🔗 Check out his thoughts on advertising and the #COP29 process in Campaign: https://lnkd.in/e6EHsB7J At Conscious Advertising Network, it is our belief that democracy, public health, the climate, and more are under threat from a pandemic of disinformation and misinformation funded by advertising. Read our Mis/Disinformation manifesto here: https://lnkd.in/eX6iKy2E Want to find out more about CAN’s free membership? Contact [email protected] today! #ConsciousAdvertising #Misinformation #Disinformation #ClimateAction #InformationIntegrity #Transparency #TogetherWeCan

The Campaign Ad Net Zero Awards celebrated environmental sustainability in the advertising industry for 3rd Year! Amazing to see fellow Conscious Advertising Network members on the winners list 👏🏽 🏆 MG OMD 🏆 giffgaff | Certified B Corp 🏆 Media Bounty 🏆 EssenceMediacom 🏆 Goodstuff 🏆 December19 | B Corp™ 🏆 dentsu 🏆 Accenture Song 🔗 Link to full list of winners in Campaign UK: https://lnkd.in/e_fiXaGA Need help with conscious creativity and communication? Contact [email protected] today for information on our free membership and guidance! #ConsciousAdvertising #ResponsibleMarketing #ClimateAction #Sustainability #TogetherWeCan

“If you work in advertising, you’re a part of an industry that’s about to surpass $1tn in annual revenue. If you were a nation, you would be the 20th biggest by GDP. Your impact is felt here. The funding of climate disinformation is a risk to your business both in terms of the uncertainty it creates and the potential liability where it inevitably features within your supply chain. Demand transparency.” My thoughts on advertising and the COP process in Campaign https://lnkd.in/ehGbthse Harriet Kingaby Jake Dubbins Marsha Jackson Eline Yara Jeanné ✨Nafissa Norris (née Jeetoo) Yeo Joung Suh Gill Browne Thais Lazzeri Claire Atkin Arielle Garcia Sarah Kay Wiley Conscious Advertising Network #cop29 #climate #advertising

‘If you work in advertising, you’re a part of an industry that’s about to surpass $1tn in annual revenue. If you were a nation, you would be the 20th biggest by GDP. Your impact is felt here. The funding of climate disinformation is a risk to your business both in terms of the uncertainty it creates and the potential liability where it inevitably features within your supply chain. Demand transparency.’ ‘As I write this from Baku, I’m floored by how many people just… aren’t here. Where is the advertising industry?’ Conscious Advertising Network’s Alex Murray writing from COP29 in Baku. Good question. Advertising where are you? Too much of advertising is greenwashing, tinkering around the edges and funding rampant climate disinformation. We are nowhere close to stepping up to deal with the scale of the problem. https://lnkd.in/ewc3FNhf

Media For All [MEFA] Awards Celebrate Diversity & Inclusion with Stellar Winners for 2nd Year! Fantastic to see fellow Conscious Advertising Network members on the winners list 👏🏽 🏆 16x9media (Changemaker Elizabeth Anyaegbuna) 🏆 PHD alongside OMG UNITE, Amaliah & Sainsbury's for Inclusive Media Planning & Buying for “It’s Not Ramadan Without…” campaign 🔗 Link to full list of winners in Campaign UK: https://lnkd.in/eTZj8Hv2 Overall, there were outstanding individuals nominated, but few creative agencies and brands represented… How can this change for next year? Need help with conscious creativity? Contact [email protected] today for information on our free membership and guidance! #ConsciousAdvertising #DEI #RepresentationMatters #TogetherWeCan

If the ad industry revenue lined up against the GDPs of nations, it would be the 20th largest. Just focus on digital and it would slip to 23rd, still bigger than Belgium. Yesterday I was on stage at COP29 with colleagues from the UN, UNFCCC, the Brazilian government and FALA speaking about the impacts of climate mis and disinformation and the importance of climate information integrity. I spoke about the importance of understanding the economic incentives behind the digital ecosystem. The drivers behind it; of attention, scale and opacity. Whether in government, tech platforms, the multilateral level or within the advertising industry - action is needed now. Platforms: build systems with transparency and safety by design Ad Industry: look at your supply chain and create human rights responsible advertising States: introduce democratic regulation requiring transparency This initiative is a welcome beginning, but we must look at the entire ecosystem and it’s drivers to be successful in this critical year towards COP30 Harriet Kingaby Jake Dubbins Thais Lazzeri Eline Yara Jeanné ✨Nafissa Norris (née Jeetoo) Devin Bahçeci Martina Volpe Donlon Alexander Saier