KINESSO is a Top 3 Honoree in the "Data Defenders" category for Givsly's #ImpactAwards! While this is a massive achievement in itself, we look forward to the official awards announcements on January 22nd. Huge thanks to all who voted!
About us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
- Website
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http://www.kinesso.com
External link for KINESSO
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
Get directions
100 W 33rd St
New York, NY 10001, US
Employees at KINESSO
Updates
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Last week, we debuted our "Experimentation Lab", a solution that lives within IPG’s Interact platform and built to transform how marketers design, execute, and analyze experiments across every channel and market. As our VP of Experimentation, Berna Tollefsen, explains, “The Experimentation Lab isn’t just a tool; it’s a catalyst for innovation. By streamlining workflows and making insights accessible, we’re helping brands unlock their potential and stay ahead in a rapidly evolving landscape.” With AI-driven insights and a centralized approach, the Lab simplifies and scales experimentation, empowering our clients to make data-driven decisions faster and more effectively. Read the full release: https://bit.ly/40Ujs7s
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We couldn’t agree more Andy Plesser!
Graham Wilkinson from Interpublic’s KINESSO is mind-blowingly smart about marketing applications for artificial intelligence. Watch this space for the #BeetRetreatLA interview with Beet.TV contributor Rob Williams, who needs new cranial fluid. 🤯 Join us for our next Beet Retreat in San Juan, February 26-28 https://lnkd.in/e-kWHHzf
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KINESSO reposted this
KINESSO Launches Industry-First “Experimentation Lab,” Elevating Marketing Performance through Large-Scale Testing https://ow.ly/H64B50U73ol #marketing #martech #technology #KINESSO
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KINESSO's "Experimentation Lab" is here 🥼 At a time when a brand could be running thousands of experiments across their global ad business, KINESSO is aggregating learnings and insights across markets in this industry-first solution, providing the most comprehensive picture of what's working and what isn't. These are the types of solutions that help brands stay ahead when change is a constant. With clients across Interpublic Group (IPG) having access to this solution, Experimentation Lab is housed in IPG's Interact platform and was led by our VP of Experimentation, Berna Tollefsen, who sat down with MediaPost's Joe Mandese to discuss: https://lnkd.in/dA2ApUM4
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Proud moment for our KINESSO team! We’re thrilled to be shortlisted for the AI Implementer of the Year award at the Informa AI Summit New York , and to see Michael Lovisa recognized as a finalist for Young AI Innovator of the Year. This reflects our team’s dedication to pushing the boundaries of AI innovation and its impact across the industry. A special shoutout to Graham Wilkinson, our Chief Innovation Officer and Global Head of AI, who will be speaking at the summit. We’re excited for him to share insights into the future of AI and the incredible work happening here at KINESSO.
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Proud to see our VP of Commerce, Michael Berdusco, represent us at Roundel's "Master Your Media" panel! Michael highlighted the unique role agencies play between brands and retail media networks (RMNs), emphasizing the value of partnership. He shared how cultivating strong relationships with RMNs not only strengthens our clients’ connections with retailers but also drives value for everyone involved. This partnership-driven approach is key to ensuring our clients' success in an evolving retail landscape!
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Our Academy’s launch has been a game-changer, boosting user certifications by 900% and accelerating time to value. Check out the full case study to see how Intellum helped drive these results and how education can fuel growth in your organization. https://lnkd.in/gbGHVMKJ
When KINESSO launched the KINESSO Academy, the team was focused on product enablement and adoption. Their success has been both immediate and measurable, increasing user certifications by 900% and significantly reducing time to value. 🚀 Read the full case study to see how Intellum played a role in helping KINESSO achieve these results, and to learn how your organization can drive similar outcomes through education. 👀📄 https://lnkd.in/gbGHVMKJ
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Interested in the latest trends and best practices to boost your media strategies? Join us at The Media ROI Forum 2024 in Athens, Greece on November 14th! Hear from industry leaders, including Neilson Hall, Head of Ecommerce EMEA, as they deliver keynote speeches and panels exploring critical issues and emerging trends shaping the advertising landscape. Don't miss out on this opportunity to gain valuable insights and stay ahead of the curve. Learn more: https://lnkd.in/e4QTgmhe
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Earlier this month, our Commerce team (Rose Tagas, Michael Berdusco, Matt Gilkerson and Julia Shepherd) attended Groceryshop 2024 and had the chance to dive into the trends shaping the future of grocery and retail. From AI and automation to sustainability and omnichannel engagement, brands are embracing innovation to meet evolving consumer needs. Health and wellness, personalized experiences, and loyalty programs are also transforming how brands connect with shoppers. Check out our key takeaways to learn more about these insights and how they can help drive your brand forward!